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July 31, 2004

New feature

Filed under: Human Resources/Organizational Development,Personal Development,The Company — Todd Sattersten @ 1:12 pm
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We are starting a new feature at 800-CEO-READ blog. We are going to start running excerpts from business books. We think it is a great way to get a taste for the book before buying it. Jackie and Ben call it giving out bite sized pieces.

The excerpts are going to run on a sister blog to this one. Why set-up another blog? The main reason is organization. We are going to run the blog in chronologically order vs. the typical reverse-chronologically. Stories are read from top to bottom, start to finish. We think they should be displayed that way. We are also going to use the categories function in the software and organize the excerpts by title. That way you can click on a category/title and get the whole excerpt displayed for you.

Some people might not call it a blog. We are not going to have comments or trackbacks turned on. We are really just using Movable Type to store and display information in a vaguely familiar way. You tell us.

The first books we are going to excerpt are a few new business fables. I like the idea of using a fable, because it is written as a story with characters and a plot. I think it works well for a staggered excerpt that runs over a series of days.

Our first book is Who Are ‘They” Anyway? by BJ Gallagher and Steve Ventura (Dearborn Trade, August 2004).

If you want to take a sneak peek before Monday, you can check it out by clicking here.

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July 30, 2004

Pachter on Persuasion

Filed under: Marketing,Sales — Todd Sattersten @ 12:57 pm
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Richard Pachter’s review this week was on three books about persuasion:

  • Get Them to See It Your Way, Right Away: How to Persuade Anyone of Anything by Ruth Sherman (McGraw-Hill, June 2004)
  • Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen (Amacom, June 2004)
  • How to Persuade People Who Don’t Want to be Persuaded: Get What You Want — Every Time! by Joel Bauer and Mark Levy (Wiley, June 2004)

P.S. Fast Company’s Readers’ Choice for July is 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, and Alden Hayashi (Warner Business, April 2004).

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Tom Peters' Summer Reading

Filed under: Personal Development — Todd Sattersten @ 12:45 pm
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I was looking through Tom Peters’ website this morning (still upset the blog has no RSS feed). Tom has been relaxing and recharging the batteries this summer. He just got done spending five weeks at Canyon Ranch/Berkshires.

Here is what he has been reading. If you read the post, you’ll understand the list:

  • Fire in the Belly: On Being a Man by Sam Keen
  • The Little Book of Happiness by Patrick Whiteside
  • The Instinct to Heal: Curing Stress, Anxiety, and Depression without Drugs and without Talk Therapy by David Servan-Schreiber, M.D.
  • The Calm Technique: Meditation without Magic or Mysticism by Paul Wilson
  • Meditation for Wimps: Finding Your Balance in an Imperfect World by Miriam Austin
  • Creating Health by Deepak Chopra M.D.
  • Ultra-Prevention: The 6-Week Plan That Will Make You Healthy for Life by Mark Hyman, M.D. and Mark Liponis, M.D.
  • A Morning Cup of Yoga: One Simple, Balanced Routine for a Lifetime of Health and Wellness by Jane Goad Trechsel
  • Freeze Frame: One Minute Stress Management by Doc Childre
  • The Five People You Meet in Heaven by Mitch Albom
  • Walden by Henry David Thoreau
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A reminder

Filed under: The Company — Todd Sattersten @ 11:00 am
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I just wanted to remind everyone that we have a variety of RSS feeds you can subscribe to. There is obviously the feed feed that gets you all the good stuff. We also have category-based feeds if you are only interested in a particular type of business book.

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July 29, 2004

More Fortune

Filed under: Finance and Economics,Human Resources/Organizational Development — Todd Sattersten @ 12:12 pm
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There are a couple other things in the July 24th issue of Fortune.

  • A Term At The Fed by Laurence Meyer is reviewed by Nomi Prins.
  • There is a new book out called “Golf Through the Ages” that claims France is the birthplace of golf, not Scotland. The book is a limited edition aimed at collectors ranging from $750 to $5,500 depending on the edition. The dispute is talked about in This Just In.
  • Graham Scott and his book A Survival Guide for Working With Humans gets a blurb in the Ask Annie column.
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More about Business Cycles

Filed under: Finance and Economics — Todd Sattersten @ 9:36 am
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Our recent guest Lakshman Achuthan and his partner Anirvan Banerji are featured in the July 26th issue of Fortune. The article talks about:

  1. Their work at the Economic Cycle Research Institute (their clients range from DuPont to the CIA)
  2. Their book Beating the Business Cycle (the 20,000 copy first printing sold out)
  3. And their current forecast (“The weekly leading index points to a slowdown in the U.S. ‘We are going from above-trend growth to closer to trend – about 3%,” says Achuthan. Meanwhile, he says, the future inflation gauge projects rising heat: ‘Both core CPI and CPI are in a cyclical up-turn.’ Oh, and housing prices are still headed upward.”).

Lakshman’s recent visit starts here and you can click forward to find the rest of his entries.

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July 28, 2004

Crown Business' Fall Season

Filed under: General Management,Human Resources/Organizational Development — Todd Sattersten @ 4:24 pm
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As we head into the fall, we are going to make you aware of the books coming out from various imprints. We are going to start with Random House’s Crown Business imprint. I think Crown is a good example of what pundits like to point to when they say that business book publishing is in bad shape. Crown only has three titles coming out this fall. Their strategy is that they are backing known authors and are betting on blockbuster hits. I am not sure if that is a right or wrong strategy, but it is hard to argue when Execution has sold over 500,000 copies.

I am sure we will be talking more about each of these titles as they get closer to release.

  • Confidence: How Winning Streaks and Losing Streaks Begin and End by Rosabeth Moss Kanter (August 31st)
  • Confronting Reality: Master the New Model for Success by Larry Bossidy and Ram Charam (October 12th)
  • Business at the Speed of Molasses: How Patience Produces Profits by Joey Reiman and Andrea Hershatter (December 14th)

As I am writing this, Jack tells me he finished reading the galley of Confronting Reality and is going to post about it tomorrow.

Update: I type too slow. Jack posted below.

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I wasn't aware of this,

Filed under: Publishing Industry — Todd Sattersten @ 3:44 pm
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I wasn’t aware of this, but Amazon quietly started a program earlier this month encouraging reviewers to reveal their identities. It is called Real Names and the WSJ had an article today [sub. needed] about it. Their reviewer system has been under question for some time. The most notable incident was earlier this year when the Canadian version of Amazon had a gitch and displayed the real identities of all their reviewers. What was found was authors writing glowing reviews of their own books and books written by friends.

I think it is great that Amazon is trying to improve their system. We decided from the start that all of our reviewers would have their identities posted. We chose for the most part to use bloggers, because you can find out a lot about them and their perspective going and reading their blogs.

It’s all about trust.

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Great book coming this Fall

Filed under: Jack's Thoughts,Leadership — Jack @ 1:18 pm
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Folks,

Larry Bossidy and Ram Charan have done it again.
First they wrote Execution which was and still is a huge best seller.
Now they have written Confronting Reality and it is also brilliant. It is due to pub in October of this year.
Remember, I told you about the 2004 business book of the year in July!

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Fractal Finance

Filed under: Finance and Economics — Todd Sattersten @ 8:10 am
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Yesterday, The Wall Street Journal ran an excerpt [sub. needed] from The (Mis)Behavior of Markets: A Fractal View of Risk, Ruin, and Reward by Benoit Mandelbrot and Richard Hudson (Basic Books). Here is an excerpt from the excerpt:

To [Richard Olsen], a financial transaction is like a small explosion. Conventional financial theory, as taught in business schools around the world, holds that prices change continuously, and that each investor is as unimportant as the next. Their trades are like the collisions of molecules in a gas chamber — millions of tiny energy exchanges. Nonsense, Mr. Olsen says. His tick-by-tick data show plainly that prices jump. Quotes stutter. And investors vary greatly in importance and impact on the market. A more accurate metaphor is the chamber in an internal combustion engine: Millions of small and large explosions drive the car forward, as the sparkplugs fire and the pistons churn.

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