We are starting a new feature at 800-CEO-READ blog. We are going to start running excerpts from business books. We think it is a great way to get a taste for the book before buying it. Jackie and Ben call it giving out bite sized pieces.
The excerpts are going to run on a sister blog to this one. Why set-up another blog? The main reason is organization. We are going to run the blog in chronologically order vs. the typical reverse-chronologically. Stories are read from top to bottom, start to finish. We think they should be displayed that way. We are also going to use the categories function in the software and organize the excerpts by title. That way you can click on a category/title and get the whole excerpt displayed for you.
Some people might not call it a blog. We are not going to have comments or trackbacks turned on. We are really just using Movable Type to store and display information in a vaguely familiar way. You tell us.
The first books we are going to excerpt are a few new business fables. I like the idea of using a fable, because it is written as a story with characters and a plot. I think it works well for a staggered excerpt that runs over a series of days.
Our first book is Who Are ‘They” Anyway? by BJ Gallagher and Steve Ventura (Dearborn Trade, August 2004).
If you want to take a sneak peek before Monday, you can check it out by clicking here.

