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August 31, 2004

Guy Kawasaki's Art of the Start Pitch Kit

Filed under: Start-ups — Todd Sattersten @ 1:55 pm
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pitchkitWe think this is pretty exciting.

For the launch of his new book, Guy Kawasaki has put together a great deal. Called the Art of the Start Pitch Kit, you a copy of Guy’s new book Art of the Start and a SanDisk Cruzer 128MB USB Flash Drive. What we like is that it is only available from 800-CEO-READ.

The book gives you the knowledge and inspiration. The Flash Drive give you a place to store it.

The kit costs $34.95 (you do the math, it is a great deal) and we have a limited number available. We are taking pre-orders now and will start shipping Sept. 9th. Get ‘em while you can!

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Good Luck – Part IV

Filed under: Blog,Excerpts and Essays — 800-CEO-READ @ 10:20 am
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The Gnome, Prince of the Earth

Traveling through the kingdom to reach the Enchanted Forest was treacherous and draining, and it took both knights two days to reach the place. That left only five days to find the Magic Clover. They had no time to waste. However, both knights decided to rest and begin their search the next morning.

The knights had traveled separately and did not meet in any of the stops they made to rest or to let their horses drink. Neither of them knew where the other was in the forest.

The forest was very dark. It was dark even during the day because the thick and huge tree canopy blocked the sun. The night was cold and silent. The inhabitants of the Enchanted Forest were aware of the presence of the two newcomers.

***

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Good Luck – Part III

Filed under: Blog,Excerpts and Essays — 800-CEO-READ @ 10:18 am
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Second Rule of Good Luck

Many are those who want Good Luck, but few are those willing to pursue it.

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August 30, 2004

Good Luck – Part II

Filed under: Blog,Excerpts and Essays — 800-CEO-READ @ 11:33 am
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Merlins Challenge

A long time ago, in a very distant kingdom, Merlin the wizard gathered all the knights in the area. He took them to the castles gardens and told them:

For a long time, many of you have asked me for a challenge. Some of you have suggested I organize a tournament among all the knights in the kingdom. Others have asked that I hold a contest to prove your ability with the spear and sword. However, I am going to propose a different challenge.

Expectations were very high. Merlin continued:

I have heard that in our kingdom, seven days from today, a Magic Cloverwill grow.

The knights whispered to one another. They felt restless. Some knew what he was talking about. Others didnt. Merlin shushed them all.

Be calm! Be calm! Let me explain what the Magic Clover is. It is the only four-leaf clover that gives its owner a unique power: unlimited luck. No limits in time or space. It brings luck in combat, in business, in love, in riches . . . luck with no limits!

The knights talked among themselves once again with great excitement. They all wanted to find the four-leaf Magic Clover. Some even stood up, crying out shouts of victory.

Again, Merlin managed to calm them down and continued:

Be calm! Be calm! I havent told you everything yet. The four-leaf Clover will grow in the Enchanted Forest, beyond the twelve hills, behind the Valley of Oblivion. I have no idea about the exact place, but somewhere in the Forest, the Clover will appear.

All the excitement the knights had shown at the beginning vanished. First there was silence, then sighs of discouragement were heard. The Enchanted Forest was as big as all the inhabited area of the kingdom. It comprised thousands and thousands of acres of thick forest. How could a tiny four-leaf clover be found in such a vast area? Finding a needle in a barn would have been a thousand times easier! At least the latter would have been a reasonable challenge.

Facing such an impossible challenge, most of the knights started to leave the royal castle, groaning and looking with disapproval at Merlin as they filed past him.

Let me know when you have a reasonable challenge, said one.

Had I known, I wouldnt have bothered to come, said someone else.

What a challenge! Why didnt you send us to a desert to find a blue grain of sand? That would have been easier, said another knight ironically.

One after another, all the knights left the garden and returned to their horses. At last only two knights were left.

Well? asked Merlin. You are not leaving? One of the two knights, whose name was Nott and who wore a black cape, said:

I know it will be difficult. The Enchanted Forest is huge. But I know someone who can help me. I think I can find that clover. I will look for the four-leaf Magic Clover. The clover will be mine.

The other knight, whose name was Sid and who wore a white cape, remained in silence, until Merlin looked at him, trying to find out what he was thinking. Then he said:

If you say that the four-leaf Magic Clover, the clover of unlimited luck, will be found in the forest, I believe it shall be that way. I trust you. Thats why I shall go to the forest.

So being, both knights headed toward the Enchanted Forest, Nott riding his black horse and Sid riding his white horse.

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Attn: Project Managers

Filed under: Uncategorized — Todd Sattersten @ 10:01 am
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I have two books in my hand that are written for project managers. And since we are all projects managers (ask Tom Peters), these are books that apply to all of us.

The first book is The Definitive Guide to Project Management. The subtitle is “the fast-track to getting the job done on time and on budget”. This is a soup to nuts book on the art (because I think it is an art) of managing a project. Here are the chapter headings from the book:

  1. Introduction
  2. Basic Principles
  3. Project organization and team
  4. Everyday basics and adminstration
  5. Planning
  6. Monitoring and control
  7. Scope management and risk management
  8. Define
  9. Design
  10. Build and test
  11. Implement and Review

The second book is called The Project Management Advisor: 18 Major Project Screw-ups and How To Cut Them Off At the Pass by Lonnie Pacelli. I think this is for folks who have a project or two under their belt. Some of his key causes of project derailment include teams that don’t gel, trying to do too much, and not doing enough training. The book has a companion website where you can get more info.

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Good Luck – Part I

Filed under: Blog,Excerpts and Essays — 800-CEO-READ @ 9:06 am
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Good Luck: Creating the Conditions for Success in Life & Business
by Alex Rovira and Fernando Trias De Bes
Wiley, September 2004
Hardcover, 128p

First Rule of Good Luck

Luck doesnt last long,
because it does not depend on you.
Good Luck is created by each of us:
thats why it lasts forever.

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Good Luck

Filed under: Personal Development — 800-CEO-READ @ 8:57 am
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Good Luck was written in eight hours, straight through.

However, it took us over three years to create it.

Some people will only remember the eight hours.

Others will only remember the three years.

The first ones will believe we were just lucky.

The others will believe that we created the conditions for Good Luck.

But don’t listed to us, listen to the words of George Bernard Shaw:

“People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.” — George Bernard Shaw

Enjoy and let us know how you like it.

We will be posting a selection from Good Luck on the Excerpt Blog this week

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August 27, 2004

This week's books

Filed under: Lists — Todd Sattersten @ 8:26 am
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I have been getting a lot of books lately. It is a sign that we are heading into the fall season. This is a prime time for the publishing industry with lots of new releases. To give you a sampling, I thought I would just give you a list of the books I received in the mail this week.

  • Mastering Foreign Exchange & Currency Options by Francesca Taylor (FT Prentice Hall, June 2004)
  • J. Robert Oppenheimer and the American Century by David Cassidy (Pi Press, August 2004)
  • The Essential CIO: Leadership Strategies for Personal and Professional Success, edited by Richard Pastore and Edward Prewitt (CXO Media, 2004)
  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne (HBS Press, Feb. 2005)
  • Semper Fi: Business Leadership the Marine Corps Way by Dan Carrison & Rod Walsh (Amacom, August 2004)
  • The Secrets of Great Sales Management by Robert Simpkins (Amacom, July 2004)
  • Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes by Kenneth Boyer, Markham Frohlich, and G. Tomas Hult (Amacom, October 2004)
  • The Wisdom of Alexander the Great by Lance Kurke (Amacom, August 2004)
  • Dickless Marketing: Smart Marketing to Women Online by Yvonne DiVita (1st Books, January 2004)
  • The (Mis)Behavior of Markets: A Fractal View of Risk, Ruin, and Reward by Benoit Mandelbrot and Richard Hudson (Basic Books, August 2004)
  • HRD in the Age of Globalization: A Practical Guide to Workplace Learning in the Third Millenium by Michael Marquardt, Nancy Berger, and Peter Loan (Basic Books, August 2004)
  • The Mystery of Capital: Why Capital Triumphs in the West and Fails in Everywhere Else by Hernando De Soto (Basic Books, June 2003)
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Next Week's Good Luck Charm

Filed under: Personal Development — Todd Sattersten @ 8:09 am
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We are pretty high on Good Luck by By Alex Rovira and Fernandos Trias de Bes. Jack wrote a Jack Coverts Selects on the book. Starting Monday, we are going to run an excerpt from the book over on the Excerpt blog. If you want a small headstart, Rovira and Trias de Bas recently wrote a piece for the BusinessWeek Online.

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August 26, 2004

Amazon Removes Review

Filed under: Misc.,Publishing Industry — Todd Sattersten @ 3:17 pm
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J.D. Lasica wrote a review of Dan Gillmor’s We the Media for Mindjack. He then uploaded the same review to Amazon and found it was immediately taken down. Amazon’s email response was:

Your review of “We the Media” was removed because your comments in large part focused on your personal opinions of the subject matter, rather than reviewing the title itself.

While we appreciate your opinions on the subject, the intent of customer reviews is to assist our customers in making an informed purchase decision. We provide our customer reviews section for you to comment on the merits of the book and the author’s writing style. We ask that you not use it as a place for discourse on the subject matter.

You can read J.D.’s response here.

If there is anyone else who has read We the Media and would like to write a review, feel free to send it to me (todd at 800ceoread dot com) and we’ll post it here. We are all about discussing interesting ideas.

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