Seth Godin ends All Marketers Are Liars with a list of other books worth reading:

Crossing the Chasm by Geoffery Moore

Positioning by Trout and Ries

In Pursuit of Wow! and The Tom Peters Seminar by Tom Peters

Blink by Malcolm Galdwell

Selling the Dream by Guy Kawasaki

The Republic of Tea by Bill Rosenzweig and Mel Ziegler (out of print)

Don’t Think Of An Elephant!/How Democrats And Progressives Can Win by George Lakoff

Secrets of Closing the Sale by Zig Ziglar

Why We Buy by Paco Underhill

Creating Customer Evangelists by Ben McConnell and Jackie Huba

Emotional Design by Donald Norman

The Moral Economy of the Peasant by James Scott

Creative Company: How St. Luke’s Became “the Ad Agency to End All Ad Agencies” by Andy Law