Rules of the Red Rubber Ball by Kevin Carroll, ESPN Books, 98 Pages, $14.95 Hardcover, September 2005, ISBN 1933060026

This book is fresh and inspiring. In its pages, Kevin Carroll briefly outlines his life story and how a red rubber ball made all the difference in the world. He starts by introducing you to his history and ends with seven Rules of the Red Rubber Ball. Kevin will remind you to constantly seek out new learning opportunities, remain open to new ideas and possibilities and commit to your “red rubber ball”.

The red rubber ball is your life ambition. It’s what gets you out of bed in the morning. It’s your “lifes work”. For Kevin, it started with a red rubber ball back in school. It led him to a job with the Philadelphia 76ers and, then, with Nike as a “Katalyst”. The rules that led him there:

1. Commit to it [your red rubber ball].

2. Seek out encouragers.
3. Work out your creative muscle.
4. Prepare to shine.
5. Speak up.
6. Expect the unexpected.
7. Maximize the day.

With each page turn, you will delight as the clever arrangement of words paints pictures in your mind and the photos and vivid colors visually stimulate you. Offering fold-out pages and places to store your personal thoughts, this book will become your personal playground. It will become a place to re-discover your dreams and ambitions.

With a cutting-edge design, Rules of the Red Rubber Ball is sure to inspire your imagination and encourage you to delve deeper into your “life’s work”. Its big ideas are contained in this small 6″ x 4″ book.

I encourage you to try it out; the ball is in your court.