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September 30, 2005

Business Blog Book Tour Heads For Finish Line

Filed under: History and Biographies,Marketing — Todd Sattersten @ 8:22 am
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We have had a great week on the Business Blog Book Tour with Darren Rovell.

I wanted to catch you up on the stops from the second half of the week. On Wednesday, we were at The Marketing Playbook. My favorite bit was assessing Gatorade through the MP framework:

Darren Rovell: In some ways this is a hard play to call. Internally, one of the things I admire is how much the Gatorade team acts like they are always in a life or death dragrace. They worry all the time about Powerade. They see them as the enemy and always want to make sure they are ahead. At the same time how can you really be in a dragrace when you have nearly “illegal” market share?

So in another way, they are acting like they are in a platform play, rising above the noise and continuing to grow the overall sports drink category.

Finally, at the same time, you could say they began by executing on a stealth strategy, focusing on an underserved, un-noticed subsegment of the market – non carbonated sports drinks and staying way under Coke’s and others’ radar for some time. Until now where the whole category of alternative, non carbonated beverages is a huge growth category of it’s own – vitamin waters, bottled teas, and yeah, the giant business of bottled water. And yet somehow amidst all this Gatorade keeps growing.

Yesterday, we were at Slacker Manager. Bren goes through the very practical things like asking Darren what his favorite flavor is (just kidding). It is a great piece from another viewpoint.

Finally today we are The Personal MBA. I know it isn’t technically a blog, but I thought it was be a great place to be talking about the book. They are already talking this morning about the book on their discussion boards.

Finally, I want to thank Darren for spending time with everybody this week. You can keep up with the Gatorade story at Darren’s Gatorade Blog.

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September 29, 2005

How is Moral Intelligence connected to business performance and successful leadership?

Filed under: Uncategorized — Doug Lennick and Fred Kiel @ 5:00 pm
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We conducted multiple interviews with myriad of business leaders from a variety of both large and small domestic and international companies. We also tapped into a variety of studies and research conducted by institutions like DePaul University, and our conclusion is there is a direct connection between moral intelligence and business performance.

At DePaul researchers from the School of Accountancy and MIS compared the financial performance of 100 companies selected by “Business Ethics” magazine as “Best Corporate Citizens” with the performance of the rest of the S&P 500. Corporate citizenship rankings were based on quantitative measures of corporate service to seven stakeholder groups: stockholders, employees, customers, the community, the environment, overseas stakeholders, and women and minorities. The study found that overall financial performance of the 2001 Best Corporate Citizen companies was significanty better than the rest of the S&P 500. The average performance of the Best Citizens, as measured by the 2001 “Business Week” rankings of total financial performance, was more than 10 percentile points higher than the mean rankings of the rest of the S&P 500.

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Is there a difference between moral intelligence and emotional intelligence?

Filed under: Leadership — Doug Lennick and Fred Kiel @ 4:00 pm
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There is a difference between moral intelligence and emotional intelligence. Moral intelligence involes the mental capacity to determine how to apply universal moral principles–like integrity, responsibility, compassion and forgiveness–to our personal values, goals and actions. Emotional intelligence, on the other hand, is about decision making and performance in the presence of competing emotions.

Although both emotional intelligence and moral intelligence come into play when moral decisions are at stake, they are not the same. Emotional intelligence is values free. Moral intelligence is not. Emotional skills can be applied for good or evil. Moral skills, by definition, are directed toward doing good.

Emotional intelligence and moral intelligence, though distinct, are partners. Neither works in a truly effective way without the other.

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Is Capitalism Basically an Immoral and Selfish System?

Filed under: Uncategorized — Doug Lennick and Fred Kiel @ 3:00 pm
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Do you think capitalism is an immoral and Selfish System? Tell us what you think…and check out the following byline that appeared in the Business Forum Section of the Star Tribune on July 4th to read our thoughts.

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Another CEO bites the dust…

Filed under: Uncategorized — Doug Lennick and Fred Kiel @ 2:30 pm
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Another CEO bites the dust. Hank Greenberg has been a CEO of the worlds largest insurer for more years than many readers of this piece have been alive. His business results have been impressive, if not unmatched. So, why is he being canned?

Check out the full article as it appeared in the July 2005 issue of Business Journal.

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Moral Intelligence and the Costs of its Absence

Filed under: Leadership — Doug Lennick and Fred Kiel @ 12:00 pm
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Are you curious about the cost of the absence of moral intelligence? If so, check out our extended entry…an article published in a recent issue of Minnesota Business Magazine.

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Moral Intelligence — The Key to Enhancing Business Performance and Leadership Success

Filed under: Leadership — Doug Lennick and Fred Kiel @ 9:55 am
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Strong moral principles and business success are powerfully correlated with each other. Two globally respected leaders introduce the tools for business leaders and organizations to harness the power of moral intelligence and enhance business performance.

Backed by extensive research, Doug Lennick and Fred Kiel, Ph.D., have tapped into the power of moral intelligence an individuals mental capacity to determine how universal principals are applied to personal values, goals, and actions. The concept focuses on four principals that are vital for sustained personal and organizational success: integrity, responsibility, compassion, and forgiveness.

The business advantages of moral intelligence may be hard to quantify, but the business costs of moral ignorance are undeniable, said Lennick. Weve all seen more than enough images of corporate executives being carted off in handcuffs. Moral intelligence is a leaders secret weapon for lasting personal and organizational performance.

Lennick and Kiel invested more than 10 years of concentrated research to refine the concept of moral intelligence as it relates to business success. In their new book, Moral Intelligence Enhancing Business Performance and Leadership Success, Wharton School Publishing, Lennick and Kiel demonstrate how the best performing companies are guided by leaders with both a strong moral compass and the ability to follow it. In the book, Lennick and Kiel provide realistic guidance on being a moral leader in both large organizations and entrepreneurial ventures: guidance reflecting decades of executive coaching with high level leaders.

“Moral intelligence is the foundation of moral authority, which alone enables leaders to work and be sustainable over time, said Dr. Stephen R. Covey, Author, The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness. Building universal principle-centered values into our lives and cultures is critical.
Moral intelligence is an outgrowth of living in alignment, the interconnection of an individuals moral compass (basic moral principles, personal values, and beliefs); their goals; and their behavior, including inward thoughts, emotions, and external actions. Living in alignment means an individuals behavior is consistent with their goals and that their goals are consistent with their moral compass. Living in alignment is not accidental. It requires understanding and building on each component while maintaining alignment among all components.

Facilitating the individual exploration of moral intelligence, Lennick and Kiel are introducing moralcompass.com, an innovative Web site that features the Moral Competency Inventory (MCI): an indispensable metric to assess where an individual and an organization stand right now with regards to moral intelligence. The MCI featured on the Web site enables people to understand and capitalize on their moral strengths while addressing the moral skills that are most challenging to them in order to achieve personal and business success.

Common values, based in the universal principles, can knit together a diverse global workforce, said Kiel. In an era marked by international conflict, we believe it will be in the world of business, rather than in the political arena, that people from different ethnic, racial, and religious heritages will discover their common path. Moral intelligence is the key to that path.

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What is Moral Intelligence?

Filed under: Uncategorized — Doug Lennick and Fred Kiel @ 9:30 am
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Moral Intelligence is the mental capacity to determine how to apply universal moral principles–such as integrity, responsibility, compassion and forgiveness–to our personal values, goals and actions.

Moral Competence is the ability to act on our moral principles.

In other words, Moral Intelligence is knowing right from wrong. Moral Competence is doing what’s right. Unfortunately, because of the fallibility of human nature, it is highly likely most of us have been both morally intelligent and morally incompetent at the same time. What’s vital for sustainable organizational and personal success, however, is a directional commitment to our moral principles, what we call our moral compass. Visit our book’s companion website at www.moralcompass.com.

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How do you harness the Power of Moral Intelligence

Filed under: Leadership — Doug Lennick and Fred Kiel @ 9:00 am
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How are moral principles related to business performance and successful leadership? Two globally respected leaders, Doug Lennick and Fred Kiel, have spent 10 years researching the connection and have discovered the best performing companies are guided by leaders with both a strong moral compass and the ability to follow it.

The business advantages of moral intelligence may be hard to quantify, but the costs of moral ignorance are undeniable. We’ve all seen more than enough images of corporate executives being carted off in handcuffs. Moral intelligence is a leader’s secret weapon for lasting personal and organizational performance.

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September 28, 2005

MUST READ: Then We Set His Hair On Fire

Filed under: Advertising,Big Ideas,History and Biographies,Marketing — Todd Sattersten @ 3:10 pm
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I only do this once a season.

If you pick up one book this fall, it should be Then We Set His Hair On Fire. I raved about it earlier this month, and still haven’t found anything else that caught my attention like this book. It reminds us of Who Says Elephants Can’t Dance by Lou Gerstner. Spending a career at BBDO, Phil Dusenberry has spent time with all the big brands. He knows the brand stories behind GE, FedEx, and Pepsi. He talks about the power of finding great insights about your company and its products. On top of it all, it has been written in a wonderful narrative.

Here are the 8cr favorites from the book:

  • Jack
  • Tom
  • Todd

Here are some others who have had something to say about the book:

  • USA Today – Grab a refreshing glimpse of how advertising works
  • Fortune – He Brought Good Ads to Life
  • Wall Street Journal – The View from Madison Avenue
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