Focus Groups « 800 CEO Read

February 16, 2006

Focus Groups

Filed under: Marketing — Steve Cone @ 2:14 pm

Focus Groups are a waste of time and money.

You either know your business or you don’t. Products or services must be actually tried in the marketplace–not shown on storyboards for opinion from outsiders who do not live or breath your business. If you still insist on focus groups–use your own employees-that might actually be of some value. Remember Henry Ford’s famous quote:

“If I had asked my customers what they wanted they would have said a faster horse.”

Comments (3)

http://www.facebook.com/people/Stephanie-Kalil/100000092942243 Stephanie Kalil

Focus Groups are a useful tool in market research, I must warn you some of the companies are so shady they use their own family members in order to make their quota, so I am not sur how accurate the information is. I worked at one in particular , Advanced Focus in New york, I watched at least 12 employees use their own or someone on staffs mom, dad, sister etc you name it. I was fired for another employee doing that, imagine. They are unethical in my opinion and treat their employees terrible.. I think they have 75 former employees from 2008 until now. You have to wonder no?
http://www.facebook.com/people/Stephanie-Kalil/100000092942243 Stephanie Kalil

Focus Groups are a useful tool in market research, I must warn you some of the companies are so shady they use their own family members in order to make their quota, so I am not sur how accurate the information is. I worked at one in particular , Advanced Focus in New york, I watched at least 12 employees use their own or someone on staffs mom, dad, sister etc you name it. I was fired for another employee doing that, imagine. They are unethical in my opinion and treat their employees terrible.. I think they have 75 former employees from 2008 until now. You have to wonder no?
http://www.facebook.com/people/Stephanie-Kalil/100000092942243 Stephanie Kalil

Focus Groups are a useful tool in market research, I must warn you some of the companies are so shady they use their own family members in order to make their quota, so I am not sur how accurate the information is. I worked at one in particular , Advanced Focus in New york, I watched at least 12 employees use their own or someone on staffs mom, dad, sister etc you name it. I was fired for another employee doing that, imagine. They are unethical in my opinion and treat their employees terrible.. I think they have 75 former employees from 2008 until now. You have to wonder no?