Focus Groups are a waste of time and money.
You either know your business or you don’t. Products or services must be actually tried in the marketplace–not shown on storyboards for opinion from outsiders who do not live or breath your business. If you still insist on focus groups–use your own employees-that might actually be of some value. Remember Henry Ford’s famous quote:
“If I had asked my customers what they wanted they would have said a faster horse.”
