Jack wrote a post a couple of weeks ago about books that John Greco, head of the Direct Marketing Association, recommended in the Wall Street Journal. In that post, Jack listed the five books that were in the newspaper edition. The online edition had five more titles we missed.

Here is the list in its entirety:

• Being Direct by Lester Wunderman
• Purple Cow by Seth Godin
• Waiting for Your Cat to Bark by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
• Call to Action by Bryan Eisenberg and Jeffrey Eisenberg
• The Tipping Point by Malcolm Gladwell
• Blink by Malcolm Gladwell
• Freakonomics by Levitt and Dubner
• The Art of The Start by Guy Kawasaki
• 10 Rules for Strategic Innovators by by Vijay Govindarajan and Chris Trimble