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July 26, 2006

A little more on The Long Tail

Filed under: Big Ideas — Todd Sattersten @ 11:31 am
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The Wall Street Journal continues to publish commentary from folks who question The Long Tail. For the book review of The Long Tail [sub. needed], they tapped Steven Zeitchik of Variety magazine. He believes that Anderson does a good job of describing the existence of the Long Tail, but fails in convincing him of the effects it is going to have on media.

Lee Gomes today questions if The Long Tail even exists [sub. needed]. He follows up with Anderson and some of Anderson’s sources and find that hits still matter. He uses the Amazon data to show that 2.7% of Amazon’s titles account for 75% of their revenues.

Gomes completely misses the point. The shape of a power law curve (which describes many things in nature including distribution of cities’ populations and species’ sizes) is tall at the beginning. American Idol, Star Wars, and some version of N’Sync will always exist.

The point is the Tail and how the Tail is getting longer. 25% of Amazon’s sales come from books you could not find in a retail store. These are sales that would not have existed, period. What is economically viable has changed and will continue to change with more aggregation of demand and digitization of content. Also important will be filtering tools that get you to finding the good content.

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Fortune Says Welch Is All Wet

Filed under: General Management — Todd Sattersten @ 10:52 am
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I am two weeks late on this story, but I thought there might be three of you who haven’t heard it.

The Fortune cover story for July 31st is titled Sorry, Jack! : Welch’s Rules for Winning Don’t Work Anymore (But We’ve Got 7 New Ones That Do).

The business magazine says that the principles that worked for Welch during his tenure at GE and that are the basis for enormously popular books (most recent being Winning) don’t work anymore.

Here is the breakdown:

Old Rule New Rule
Big Dogs Own the street. Agile is best; being big can bite you.
Be #1 or #2 in your market. Find a niche, create something new.
Shareholders rule. The customer is king.
Be lean and mean. Look out, not in.
Rank your players; go with the A’s Hire passionate people.
Hire a charismatic CEO. Hire a courageous CEO.
Admire my might. Admire my soul.

I ignored this at first because of my bias. I am a GE alum and I think they are are an outstanding company. You don’t do $150 billion a year in sales and not have a good business model.

My second problem is Fortune taking their poster boy of the last quarter century and then saying he is all wet. I realize this is a common technique of journalists and it sells magazines. You’ll find your ever important quotes from other business leaders who don’t agree with Welch’s views (ex. Jim Donald at Starbucks said they never wanted to by #1 or #2) to bolster their case for their new set of rules.

I will give Fortune some credit for getting Welch’s take on the article. I think he fires back pretty well.

In the end, I don’t feel an article like this gets us any closer to being better businesspeople.

Other commentary on the article:

  • Businesspundit – The New Rules: Fortune Takes a Shot At Jack Welch
  • Escape from Cubicle Nation – Fortune admits Jack Welch is wrong – ranking employees really is stupid
  • Patrick Altman – Ranking Employees
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What Happy Companies Know

Filed under: Misc. — Kate @ 10:26 am
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“…true humility is a form of courage. It requires people to subsume their personal needs and pretensions into causes beyond themselves. Humble leaders are those leaders willing to give away power. They recognize that more overall good occurs if they spread power through the organization or community than if they hoard power for themselves.”

–Dan Baker, Cathy Greenberg, Collins Hemingway

Read more on humility and the role it plays in happy companies.

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What Happy Companies Know by Dan Baker, Cathy Greenberg, Collins Hemingway

Filed under: Blog,Excerpts and Essays — 800-CEO-READ @ 9:40 am
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Humility has gotten a bad reputation. Some portray it as being weak and indecisive. Truth be told, being humble takes strength and self-knowledge. Read on as Dan, Cathy, and Collins introduce humility as one of the key traits of happy companies.

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What it Takes to Be HAPIE: First, Humility

Some executives shy from the word humility like a horse from a snake. A few may find the word offensive. They relate it to the notion of forced submission (humiliation) rather than voluntary modesty. Or they assume that humility means that they must wear sackcloth and ashes rather than enjoy the perquisites of their success. In fact, humility of character is not an embarrassment but a gift. Far from implying a lack of ability, confidence, ego, or will, humility is a manner of expressing those capacities in a way that engages others. Humble leaders operate from conviction, either from moral values that cause them to act beyond themselves or from a deep belief in the companys mission. In fact, some such leaders may be cold, anemic, or arrogant until they connect to their mission, and then their entire behavior becomes energized and their focus intense. Humble leaders know they have gifts. They just keep them in perspective, as they also do their lifestyle. Humble leaders enjoy the pleasures of life; in fact, they appreciate them rather than take them for granted. Humble leaders have powerful egos, meaning appropriate self-esteem as opposed to an overinflated self-opinion. They are demanding, but driving their demands is a capacity for caring and a desire to help others excel, rather than a desire for personal domination.

History comes alive with such examples. Jesus challenged religious orthodoxy by associating with the rabble and teaching universal love. Muhammad rejected ethnic and class distinctions and sought better treatment for slaves, orphans, women, and the poor. Martin Luther challenged the excesses and indulgences of the religious establishment. Gandhi used civil disobedience to oust the British from India. Mother Teresa scolded world leaders face to face to do more for the deprived. These were people with a profound sense of self-worth, and their actions changed the lives of hundreds of millions of people.

World War II provides a more macho example of humbling your way to victory. Americas finest general in the European campaign was George Patton, who manifested superior battle strategy, unyielding resolve, and ineptitude in matters personal and political that resulted in his sitting out D-Day as a decoy. Later unleashed, he led the Allies across Europe, including the rescue of the trapped American army at the Battle of the Bulge. Nonetheless, in the largest and bloodiest war in human history, Omar Bradley and Dwight Eisenhower, the relationship guys, won out over the classic alpha male. Roosevelt knew that they were the only men who had the trust to keep the unwieldy and often cranky alliance together. A similar point about hubris could be made regarding Douglas MacArthur, who won the war in the Pacific with limited means, oversaw the reconstruction of Japan, and led U.N. forces to early and brilliant victories in Korea until his ego overran his considerable abilities. It is telling that in Eisenhowers presidential campaigns the tagline was not I fear the general (as it would have been for Patton or MacArthur), but I like Ike.

These various leaders demonstrate that true humility is a form of courage. It requires people to subsume their personal needs and pretensions into causes beyond themselves. Humble leaders are those leaders willing to give away power. They recognize that more overall good occurs if they spread power through the organization or community than if they hoard power for themselves. Charlie Horn, founder and chairman of ScriptSave, which offers programs that reduce the cost of prescriptions for companies and individuals, puts it best when he says he has a deep-seated belief that ScriptSave not be limited by the limitations of Charlie Horn. This belief carries over to current company CEO, Lori Bryant, and all members of the executive leadership team.

That is why humble includes most of the people at the top of Fortunes list of wealthiest Americans. Warren Buffett, the investment guru, and the Walton clan of Wal-Mart carry the best of Americas heartland virtues. Sam Walton lived well, but not ostentatiously, because he saw more value in using corporate wealth to build stores or give customers better prices than by living a big showy lifestyle.

He had nothing but contempt for overpaid CEOs who are really just looting from the top and arent watching out for anybody but themselves, because every dollar spent foolishly comes right out of our customers pockets.
Bill Gates lives a bigger and showier lifestyle than Walton did, but like Walton, he achieved his wealth by focusing on the company, tying his future to Microsofts stock performance. He once wrote a memo telling employees not to spend money just because the company had it, and he flew coach until the volume of Microsoft employee travel caused the travel agency to automatically upgrade him. When his schedule necessitated a private jet, he paid personally rather than out of company funds. No stranger to magazine covers, he is astute enough to parlay his fame into meeting people he admires, such as South Africas Nelson Mandela. Far from being threatened by talent, Gates has spent many years wooing the industrys best and brightest to join his firm. Warm and fuzzy Microsoft is not, but no one can accuse the leadership of not being open to new people and to new ideas that stretch the firm and its abilities.

Finally, a practical reason exists for CEOs to be more humble. Research by leadership consultant Marshall Goldsmith shows that business leaders have a high and largely unjustified regard for their abilities. His studies show that 85 percent of all business leaders rate themselves as being in the top 20 percenteven the leaders of failing companies! Goldsmiths explanation is that, as they move up through an organization, leaders superstitiously associate all their traits with their success, when in fact they are successful despite some of those traits. They become delusional, unable to hear any feedback that is not consistent with their own self-image.

Perhaps this inflated sense of self helps explain the salary inflation of CEOs. In 1980, the CEOs earned 42 times the salary of the average production worker. In 1990, the ratio increased to 100 to 1. Now, the ratio at 367 top U.S. corporations is 431 times, and the spread continues to grow, according to the Institute for Policy Studies. Many
studies show no relationship between CEO pay and company performance. Financial writer Michael Brush compiled a list of the five most egregious examples. The CEOs at Ciena, Sanmina-SCI, Sun Microsystems, Bristol-Myers Squibb, and Albertsons received compensation of tens of millions of dollars per year for four years while company stock values declined calamitously93, 78, 76, 48, and 39 percent over four years, respectively.

With some of these companies, the delusional shell is so thick that the board of directors evidently cannot see through it, never mind the CEO. Humilityan openness to the way others perceive usis a major step in cracking the delusional shell and pointing corporate leaders and boards toward the shareholders the company is supposed to be in business for.

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More books from DMA

Filed under: Lists — Todd Sattersten @ 9:01 am
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Jack wrote a post a couple of weeks ago about books that John Greco, head of the Direct Marketing Association, recommended in the Wall Street Journal. In that post, Jack listed the five books that were in the newspaper edition. The online edition had five more titles we missed.

Here is the list in its entirety:

  • Being Direct by Lester Wunderman
  • Purple Cow by Seth Godin
  • Waiting for Your Cat to Bark by Bryan Eisenberg, Jeffrey Eisenberg and Lisa T. Davis
  • Call to Action by Bryan Eisenberg and Jeffrey Eisenberg
  • The Tipping Point by Malcolm Gladwell
  • Blink by Malcolm Gladwell
  • Freakonomics by Levitt and Dubner
  • The Art of The Start by Guy Kawasaki
  • 10 Rules for Strategic Innovators by by Vijay Govindarajan and Chris Trimble
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July 25, 2006

Sony Reader delayed again

Filed under: Publishing Industry — Todd Sattersten @ 12:56 pm
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The Sony Reader (pics here) has pushed again says the email I just got from them. They are now promising the fall “in time for the holidays”.

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Reveal the code

Filed under: Big Ideas — Kate @ 9:04 am
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Clotaire Rapaille, author of the new book The Culture Code, is introducing a new way to market to consumers.

To introduce him and his idea, let me start by giving  you some brain background. There are a few key parts of the brain – the cortex (“the part of the brain that controls intelligence“), the limbic system (which controls emotions) and the reptilian brain (“only accessible via the subconscious, the reptilian brain is the home of our instincts”).

In the past marketers have held focus groups to help with product development and marketing plans. Rapaille shows that these don’t work because marketers are only accessing participants’ cortexes. Participants are caught up in giving what they believe to be intelligent answers or they’re trying to please the moderator. “It’s not that people intentionally lie during surveys and focus groups; it’s that they try too hard to please.”

When you tap into the reptilian part, you can understand what consumers are really looking for and what they view as ultimately important. For example, Chrysler came out with a new sedan believing that gas mileage, safety and price were the most important elements to consumers. The sedan wasn’t a huge success because it was “‘off-Code.’” Knowing this led to the creation of the PT Cruiser.

Rapaille finds these codes by three-part sessions:

  1.  Engages the cortex: “an interviewer takes the role of a ‘visitor from another planet,’ asking participants to help the visitor understand the product.”
  2. Engages the limbic system: it’s storytime for participants as they tell about their product experiences.
  3. Engages the reptilian brain: starts with a relaxation exercise and concludes with participants writing about their first product experience, “expressing what was imprinted into their subconscious.”

Interesting. Now, what’s your code?

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How A Good Idea Becomes a Bad One

Filed under: Big Ideas — Todd Sattersten @ 7:57 am
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With all of The Long Tail love going on right now, you may want to consider Tim Wu’s piece in Slate titled The Wrong Tail. He says a good thing can be taken too far.

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July 24, 2006

Prahalad Keynote on IT Conversations

Filed under: Big Ideas,Information Technology,Innovation — Todd Sattersten @ 11:41 am
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IT Conversations has a 32 minute audio keynote of C.K. Prahalad. In this speech, he talks about how location is no longer a barrier to innovation. The talk is titled, “Emerging Hi-Tech Ecosystems”.

IT Conversations has tons of great content. We have linked to them a number of times. Here is a quick sample of people you can hear:

  • Malcolm Gladwell – Human Nature (10/2004) and On Blink (03/2005)
  • James Surowiecki – Independent Individuals and Wise Crowds (03/2005)
  • Chris Anderson – Economics of the Long Tail (03/2005)
  • Clayton Christensen – Capturing the Upside (03/2004)
  • Geoffrey Moore – Orchestrating the Stack (03/2004)
  • Tom Kelley – Ten Faces of Innovation (11/2005)
  • Barry Schwartz – Less Is More (10/2004)
  • Robert Scoble and Shel Israel – The Corporation in a Blogging World (05/2006)
  • Steven Johnson – Serious Games (10/2005)
  • Lawrence Lessig – Free Culture; Chapter One (03/2004)
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Measure the success of your event

Filed under: Marketing — Kate @ 9:21 am
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To help with some upcoming plans, I’ve been doning my event planning hat a lot lately. So I’ve been researching via friends, business people, books and magazines what makes a successful event and all of that good stuff. Right now I’m researching what software to use (if you have suggestions, I’d love to hear them).

Here are a few tips from Mark Stevens’ article in Event on how to measure the success of your event:

FIRST: WHO TO INVITE
Those who have “the authority to make buying decisions.”

SECOND: ON THE EVENT
Surprise and entertain your attendees. Don’t do the run of the mill type of PowerPoint + cocktail hour event.

THIRD: AFTER THE EVENT
“Follow up with each attendee after the event to help move them closer to a sale.”

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I’m geniuinely interested in hearing your thoughts: have you been to an event that blew you away? that was so amazing you couldn’t help but talk about it? what made it that way? is there anything you do at your events to make them less run of the mill?

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