Would you keep your nicely designed business card for yourself? No, probably not. Your goal is to get it eyeballed as much as possible. You want people to know about you, what you do, where you do it and your digits. The people that are curious will call, drop you a line and see what you’re up to.
The same could be said for your idea–your book. Yesterday we had a few talented media folks come in and videotape each of the 8cr crew on the company, publishing and business books. Both Jack and Todd kept reiterating how important it is to share your idea in other ways beyond the book. Blog it. E-book it. Podcast it. Vlog it. Do what it takes to get it into the hands of the people who care. Take Cory Doctorow, he published a novel and put it all online in an e-book.
Yes, he could be losing a few sales. But as Cory so poignantly reminds us, the people who are downloading the book wouldn’t have bought the book anyway; you’re simply building a larger audience and enticing some others to buy the hard copy.
There’s a parallel to music here, musicians have long been giving away their stuff on blogs and MySpace. As a consumer, if I get a free taste of something, I’m more likely to buy something. I may just become a lifelong fan. And I may just attend a concert or two or ten.
Concerts, like speaking and consulting gigs, are where musicians make their money. Giving your idea away (granted it must be good) will make people hungry to experience your ideas in other spots.
Don’t keep it for yourself. Share the love.
Our sister company, Schwartz Bookshops, wanted to let you know that they’re bringing Suze Orman to Alverno College on March 9. She has a new book out, 
We know you want to meet these guys.
Make your reservation at 