The latest issue of ChageThis has been put up. It includes manifestos from the authors of Forces for Good and Zoom along with four other very solid pieces. We’ll be putting out another issue of two manifestos sometime this month as well. The issue will be a kind of point-counterpoint. Both manifestos discuss strategies for doing business globally, but disagree on just how “flat” the world really is, which obviously affects those strategies. One of the manifestos will be by Pankaj Ghemawat, the author of Redefining Global Strategy, and the youngest professor ever tenured at Harvard Business School. Certainly something to look forward to. As for the current issue, I’ve put our editor Sally Haldorson’s descriptions below.
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ChangeThis Newsletter No. 40
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40.01
Change the Way You Change the World
By Leslie R. Crutchfield and Heather McLeod Grant
Using Habitat for Humanity as a dynamic example, authors of Forces for Good, Crutchfield and Grant, present this manifesto on what high-impact nonprofits do to achieve wide-scale social change. These methods are insightful for all organizations, including for-profits and individuals. You may just want to pick up a hammer and take a swing at changing the world.
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40.02
The RenGen Manifesto
By Patricia Martin
Patricia Martin brings her energy and enthusiasm to this inspiring manifesto which celebrates a new cultural trend: a renaissance generation that values creative and intellectual activity which will bring a rebirth to our current beige state of living.
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40.03

The Energy Crossroads: Zoom
By Vijay Vaitheeswaran
Vaitheeswaran, author of Zoom: The Global Race to Fuel the Car of the Future, here asserts that within “the thorny geopolitical, environmental, and economic complications involved with cars and oil, America’s federal energy policies do matter.” He calls for a “market-minded” approach that offers a level playing field for entrepreneurs and innovators instead of the conventional and archaic.
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40.04

Build Your Brand in Bits and Bites: Building Your Personal Brand Online
By William Arruda and Kirsten Dixson
Arruda and Dixson warn: “You are being googled.”
Internet research is now a no-brainer in the hiring process, whether you are applying for a job or pitching your bid. So, how can you impress recruiters and clients when they perform this kind of reference check? The authors offer steps to making you digitally distinctive.
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40.05
The New Theory of Relativity: Relationships = Productivity
By Noah Blumenthal
Blumenthal believes there is simply no stronger motivation for good performance than strong relationships and hopes to revolutionize leadership with a deceptively simple
equation: Relationships = Productivity. He warns of an epidemic of “ineptivity” (motion without reason) has lead to a state of disenfranchisement within business, and a good leader who attends to people’s needs can prevent mutiny.
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40.06
Slow Innovation: A Savour-y Way to Success
By Derek Cheshire
Using the Slow Food Movement as a metaphor, Derek Cheshire suggests a slow approach to innovation. There is immense pressure to innovate quickly or to rush to market, but does this bargain of speed versus quality really benefit a company? He lauds the goal of creating “an innovative company whose structure and culture are conducive to
long-term growth and sustainability.”