This week’s interview is with Seth Godin, author of Meatball Sundae: Is Your Marketing Out of Sync?.

Seth is the author of several books and in his latest he talks about how commodity products do not match well with the new marketing methods. We talk about how his books fit together (he says it has turned out they do), why he chooses marketing at end point of attack for the woes of businesses (when is the last you heard of a brave new way to do accounting?), and how every industry is the fashion industry (books are fashions). And that only get you about halfway through the interview.

[podcast]http://www.800ceoread.com/blog/audio/meatballsundae.mp3[/podcast]