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April 30, 2008

Is it still possible to build a company that lasts?

Filed under: General Management — Kate @ 3:13 pm
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In 1994, Jim Collins co-authored the landmark title Built to Last followed by Good to Great in 2001. This month’s special edition of Fortune magazine features a piece by Collins.
A technology pundit told Collins that, “‘We live in an era when nothing can be built to last. Everything is in flux; nothing can sustain.’”
When looking at the Fortune 500 facts presented in the piece, that seems to be true:

* Of the 500 companies that appeared on the first list, in 1955, only 71 have a place on the list today. (The 1955 list included industrial companies only, whereas today’s list also includes service companies.)
* Some of the most powerful companies on today’s list–businesses like Intel, Microsoft, Apple, Dell, and Google–grew from zero to great upon entirely new technologies, bumping venerable old companies off the list. Robert Noyce invented the integrated circuit in 1958, three years after the first Fortune 500. Dozens of companies on this year’s list did not even exist in 1955.
* Some of the most celebrated companies in history no longer even appear on the 500, having fallen from great to good to gone from the list–companies like Scott Paper, Zenith, Rubbermaid, Chrysler, Teledyne, Warner Lambert, and Bethlehem Steel–most often because they gave up their independence, and sometimes because they outright died.

Jim counters those points with proof of endurance: P&G, started before the American Civil War, continues to succeed; as does Johnson & Johnson whose roots were planted back in 1886 and GE which has been around for over 100 years. Then there’s Nucor Steel who rose from near bankruptcy to the 151 spot on the Fortune 500 list (its story can be found in the out-of-print book, American Steel). Or Xerox which turned over profits of over $1 billion in 2007, a mere seven years after suffering losses of over $300 million.
Jim’s underlying message is that the environment is not responsible for a company’s success or failure. He points out that success or failure “depends more on what you do to yourself than on what the world does to you.”
The full article is available here.

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United Nations

Filed under: Global Business — delicious @ 2:31 pm
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On one of my recent pilgrimages to New York City, I re-discovered the art of tourism and decided to visit places I have not been to in a while. One of these was the United Nations. Upon entering the perimeters after the extensive security screening, you cannot help but be in awe over the countless number of conference rooms, offices, and works of art that the many countries have donated. India’s masterpiece in one the great hallways stands out in my memory, but all of the works represent not only the country involved in the U.N. but their people and culture as well. We are but one part of a great picture in more way than one, and visiting the U.N. puts it in perspective a hundred fold. The many rows upon rows of delegates that serve there are a reminder that one person can make a difference sometimes, no matter how big or massive their country is – everyone has a voice.
Upon leaving the U.N. I stumbled upon… (OK, I looked for it because I’m a book nerd) its massive bookstore. The United Nations has among part of its strengths, a great publishing company. Here are some highlights from their library that may be of interest to you.

World Statistics Pocketbook 2007
Global Environment Outlook GEO 4
Yearbook of the United Nations 60th Anniversary Ediiton
The State of the World’s Children 2008 in French and Spanish too
UNEP Year Book 2008: An Overview of Our Changing Environment
Global Outlook for Ice and Snow
The Universe of the Largest Transnational Corporations

You can also visit the U.N. publishing company HERE

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Gladwell 3

Filed under: Uncategorized — dylan @ 1:12 pm
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Malcolm%20Gladwell.jpgFollowing in the wake of The Tipping Point and Blink, Little, Brown and Company has announced Malcolm Gladwell’s third book. Entitled Outliers: Why Some People Succeed and Some Don’t, it is set to be released in November of this year. I haven’t been able to track down much information about it online, but the publisher catalog reads:

In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different? His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing. Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band.
Brilliant and entertaining, OUTLIERS is a landmark work that will simultaneously delight and illuminate.

The catalog also includes this intriguing excerpt from the book itself:
Outliers.gif

OUTLIERS is a book about success. It starts with a very simple question: what is the difference between those who do something special with their lives and everyone else? In OUTLIERS, we’re going to visit a genius who lives on a horse farm in Northern Missouri. We’re going to examine the bizarre histories of professional hockey and soccer players, and look into the peculiar childhood of Bill Gates, and spend time in a Chinese rice paddy, and investigate the world’s greatest law firm, and wonder about what distinguishes pilots who crash planes from those who don’t. And in examining the lives of the remarkable among us–the brilliant, the exceptional and the unusual–I want to convince you that the way we think about success is all wrong.

November can’t come soon enough.

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April 29, 2008

Andrea Learned reviews "What Men Don't Tell Women About Business"

Filed under: Book Reviews — 800-CEO-READ @ 12:39 pm
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Exposed: The Alpha Businessman’s Non-Feminine Ways by Andrea Learned
I’m not sure I’ve ever come across a guy as “alpha” as Christopher V. Flett, the author of What Men Don’t Tell Women About Business. He just doesn’t seem like the type of guy who’d be capable of casually enjoying a happy hour beer. Still, his book definitely shed some light toward my better understanding of male-female interactions in the business world.
What caught my attention first was Flett’s discussion of how men measure other men in business. It was like reading an anthropological case study–I really had no idea men might seriously be thinking this way. (And, I did unscientific research with some male friends who confirmed it.) His measurements list includes three things–visibility, credibility and profitability–all of which fit right into the research of sociolinguist Deborah Tannen, who found that men communicate asymmetrically around status or positioning as opposed to the more symmetrical, common ground-finding communication style of women (see her classic book, You Just Don’t Understand, for more).
This drive for apparent comparative success derives from the fact that men still, as he puts it: “are judged by society by our ability to generate wealth.” Depressing as that may sound, isn’t it true? Wishing men were judged by their good citizen/husband/father attributes in our culture is akin to wishing women were judged by their brains and management (household and business) savvy, first and foremost.
I could see how such a founding point of view (subconscious as it may be) might affect male-female workplace inter-personal relationships. Picture this scenario: A man’s female colleague wants to chat about her kid’s soccer game. Meanwhile, his thought balloon reads like this: “No time for this! Must – make – money to stay visible, credible and profitable!”
Now, women are certainly plenty focused on making money in this day and age, but they have been socialized to go about it differently and often tend up settling for less. Something Flett would seem to think that a lot of men just wouldn’t do. All told, he seems to believe that alpha male motivation and molding in the workplace is pretty diametrically opposed to a typically female (or even “beta” male) perspective. Given this, it is actually a bit of a wonder that so much business has been conducted successfully over the years.
Flett seems to get a teensy bit more personal (or maybe that’s just my female opinion?) when he comments on how women don’t support one another in down times, while men do tend to support other men when in their down times. I’m not so sure that’s a fair generalization. However, when he discusses the way women tend to give up power, it seemed dead on to me. He shares the way his wife once called in sick to her boss and rather than just saying, “I’ll be in at 11 am,” she went into major detail about how she hadn’t been feeling well all morning etc… As Flett points out–women are known to be better communicators than men, but sometimes their sharing is so process-focused that the goal gets lost. The Alpha male, on the other hand, never loses sight of that goal.
Another apparent self-sabotage mechanism for women is the way they tend to compare failures more than they compare successes (as men are so much more likely to do). Flett writes: “When one talks about how bad her life is, the rest of her support group jumps in to talk about how their experience is worse.” Perhaps, just as positioning and status games can seem like obstacles to getting anything done, a woman’s tendency to seek common ground in all situations may also get in the way.
At one point, Flett discusses men’s discomfort with, or fear of, women in the workplace. A litigious society will do that. Men realize that bawdy humor or “I can beat that” stories make some women feel uncomfortable, but men are uncomfortable with what they think are more typically “female” topics too. What to do? As he writes about men, “When we are acting weird, it is because our default switch is now set to clam up when there is a situation that could be misconstrued.” Thus the sudden end of many a conversation (about anything) when a woman comes within earshot of a gathering of men. Eggshells abound.
There’s a chapter in What Men Don’t Tell Women About Business that very thoroughly outlines what men consider to be currency and what the various levels are, including salary ranges (freshmen level – <$50,00/year, to graduate level- $100,000/month), watches and cars. I really just skimmed over those details, and then, a few weeks later happened to be in a roomful of men in a very male-dominated industry. I couldn't help but notice the "levels" of watches and smart phone gadgets displayed. Fascinating.
Later in the book, Flett offers up specific examples of questions women may have (from a database he's compiled from his years coaching them, I assume) and how he'd suggest the situations be handled. The questions vary in their seriousness (from whether or not to go drinking with the gang all the time to what to do if a male counterpart takes credit for your work) While I don't doubt that he's had women ask him about such things, I am still astounded to think that "in this day and age" they still need to be addressed. Sigh.
It is worth noting: In What Men Don’t Tell Women About Business, Flett seems to be writing about an intensely and somewhat old-fashioned sounding (to me) corporate environment. Much of what he covers may not be relevant to the many of us who no longer work within such structures, or who mainly correspond with colleagues via email with only the occasional on-site meeting. There may also be cultural (Flett is Canadian) and generational differences to consider in the mix.
And, while what Flett covers may well be true in a number of corporations today, I have to believe that the younger men I’ve seen coming up in the business ranks will be better able to communicate with/work among female associates (and vice versa) than the Alpha male he represents. Call me Pollyanna.
There is something to be said for calling a spade a spade, and whether or not we love his approach or agree with everything he writes–Flett did that with this book. We have seen the enemy and it is actually ourselves. Men and women alike continue to perpetuate the workplace gender roles and stereotypes we’ve lazily gotten used to over the years.
The hope would be that What Men Don’t Tell Women About Business will raise the awareness of female readers who will then decide for themselves how to use his insights and impressions, or not. If women would then also talk about this with their male colleagues, that would be the bonus–but then Flett wouldn’t have needed to write it.
Andrea Learned is the co-author of Don’t Think Pink: What Really Makes Women Buy-and How to Increase Your Share of the Market, and sole author of 9 Minds on Marketing, a free eBook in which she took on the task of reading nine marketing books, interviewing the authors, and writing an essay on each to elucidate the points that she found most provocative.

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April 28, 2008

Dan Kennedy's Rock On

Filed under: Uncategorized — dylan @ 1:17 pm
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As Roy pointed out last week, work can be a bit much sometimes, overwhelming us with unexpected demands and stress. The book he suggested offers very sound and sensible advice that will probably help get you back to a positive state of mind. The book I suggest today to alleviate that same stress, and provide fresh perspective, offers no sound advice or any real strategy at all. The only thing it offers is a large dose of humor. It is not a business book, even, but a memoir, a “power ballad to office-life.”
In Rock On: An Office Power Ballad, Dan Kennedy skewers the absurdities of the corporate music industry, and the life he briefly led in it’s belly. Kennedy landed what he thought was a dream job at one of the industry’s major labels. Instead, he found himself quickly launched into a series of humiliating events: trying to find, and write in, the voice of women “forty to fifty-plus years of age” for a Phil Collins’ ad campaign; getting caught trying to act cool in front of a young female punk band; and awkwardly navigating office politics the entire time, most hilariously the politics involved in deciding how best to speak to his boss’s lap dog.
So what does this offer us? Well, first of all, a good laugh… often at his expense, but also at ourselves. Kennedy’s self-deprecating humor reminds us that we’re not the only ones straddling work and life, trying to balance who we are and where we work with who we once imagined we would be, and who we want to be.
I like the office I work in, and I’m lucky in that I truly love the people I work with, but honestly, looking back, did I really see myself working in an office at this point in my life? Hell no. I was going to be a great artist–or maybe a writer–and, you know, probably starting at shortstop for some major league baseball team (preferably in the National League). Dan Kennedy was going to be a rock star. Most of us were going to be something else, and most of us aren’t. Most have other people’s deadlines and expectations to meet. And, it’s alright, especially if we can laugh at ourselves every once in a while. Dan Kennedy helped me do that a little more with this book.
“Q: How many record executives does it take to change a light bulb?”
A: Here
You can read a far more eloquent review of this book from our sister company here.

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April 25, 2008

Friday Links

Filed under: Friday Links,Uncategorized — 800-CEO-READ @ 2:27 pm
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Here are some of the things that caught my attention on the interwebs this week. Hope you enjoy them as much as I did, and have a great weekend!
The USA Today review of Leander Kahney’s Inside Steve Brain.
“Ultimately, Jobs’ unconventional ways and management practices serve their purpose. Perhaps no other company has been as good at giving customers what they want before they know they want it, Kahney writes.”
The author of The Baseball Economist takes a look at whether the Blue Jays dumping Frank Thomas was a good business decision.
“One lesson from principles of microeconomics is that just because you are earning a loss doesn’t necessarily mean it’s a good idea to shut down production. … Shutting down increases your losses. If a player is producing more on the field than he costs to keep on the roster, then you should keep him on the roster.”
Do you make a living being creative? Or, are you looking for creative talent for an upcoming project? If so, the folks at Behance offer a free service, the Creative Index.
From Cool Hunting: “The service makes it near effortless and far more efficient to find photographers, designers, dancers and even confectionery artists. … Clean, attractive and with an easy-to-use design, the site is the first to aggregate both portfolios and websites in one place and it’s simple to join–just enter the addresses for your various websites and portfolios.”
The Carbon Catalog blog interviews the founders of CLIMACT, a Belgian-based company, about the business of carbon offsets. (found via treehugger).
“Carbon offsets management is not core for most companies. They need to outsource that competence to specialists. Most company do not know where to start to initiate a carbon strategy.”
And finally, David Rendall at The Freak Factor follows his recent ChangeThis manifesto around the World Wide Web.

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April 24, 2008

New Excerpts

Filed under: Uncategorized — 800-CEO-READ @ 2:49 pm
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We have two new excerpts up on the blog devoted to excerpts, the excerpts blog. (Aaron, Kate and I, by the way, have decided that “excerpts blog” is one of the most uncomfortable things to say in the English language.)
The first excerpt is from How to Negotiate Anything with Anyone Anywhere Around the World by Frank Acuff. More specifically, it is the “Fast Facts” summary of Hong Kong, where you will learn things such as the most common toast to give at a dinner banquet.
The second excerpt is from Job Spa by Milo and Thuy Sindell. It is the entire first chapter of the book. The authors describe their book as a “twelve-week guide to build professional skills, get refreshed, and explore new paths.” The excerpt is the first week of that twelve-week course.
The links are below. Happy excerpt reading everybody!

How to Negotiate Anything…:
800ceoread.com/excerpts/archives/007910.html
Job Spa:
800ceoread.com/excerpts/archives/007908.html

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April 23, 2008

The Lorax

Filed under: General Business — delicious @ 3:30 pm
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Major collaboration to help save trees between Random House Publishers, Dr. Seuss and Conservation International:

Dr. Seuss’ Lorax’s Plea: Stop Cutting Trees!
By Daniel Horgan, Special for USA TODAY

As the world’s rain forests disappear, one of Dr. Seuss’ most powerful and controversial characters has been summoned back into action to issue a post-millennium warning.
The Lorax, the story of a furry-cheeked little creature who fights to save the environment from the greedy Once-ler, has been a perennial favorite of kids and parents since it was published in 1971.
Now, Dr. Seuss Enterprises is teaming with Conservation International and Random House to use The Lorax to help save the forests.
The book is being reprinted with a special environmental message that describes “The Lorax Project,” which is being launched today in honor of Earth Day. Ten percent to 15% of profits from the book and from Earth-friendly consumer products featuring the Lorax’s image will be used to stop deforestation in Madagascar, Brazil and China.
Read the rest HERE!

Order the book HERE!

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Excerpt from Job Spa

Filed under: Misc. — Zach @ 1:10 pm
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1598694731.jpgThe excerpt below is the first chapter–or “week” as the chapters are called–from the new book, Job Spa: 12 Weeks to Refresh, Refocus, and Recommit to Your Career. They call their chapters “weeks” because the suggest you read a chapter a week, applying the lessons from each chapter as you go along. Or, as they put it:

“What follows is a twelve-week guide to build professional skills, get refreshed, and explore new paths. Read one chapter per week. Each week has a theme. There will be specific goals to accomplish, skills to practice, and questions to ponder.”

You may remember the Sindells from their previous book, Sink or Swim. If you’ve been following what we do for awhile now, you may even remember them guest-posting on our daily blog in May and June of 2006 when that book was released. If you liked that book as much as we did, you’ll love their sophomore effort as well.
Week%20One.jpg
“Hi, my name is Charlie. I have been with my current employer for almost four years. During this time I have changed jobs a couple of times, and luckily these changes have worked out. The first change was the result of a new company initiative that my manager led. The second change was the result of a reorganization of the company. That was a pretty nerve-racking time. We knew changes were going to take place, including layoffs. The whole department went into this strange mood. Luckily when the dust finally settled I still had a job–albeit a different one.
“If someone asked me how I see myself and my career, the word that pops up is ‘passive.’ I do my job–it’s fine, but that’s it. At the same time I find myself bored. I want to be excited. I want to be interested in my job. I don’t think my company gets that I have a lot to offer. Admittedly, I haven’t taken extra initiative either because I am still not clear on what is in it for me.”
Welcome to Week One!

Job Spa is your opportunity to review, refresh, and get focused on what you want and need to do in order to triumph at work. Over the next twelve weeks, give yourself an opportunity that few people allow themselves. Focus on yourself and your success at work. The great thing about Job Spa is that your spa experience takes place on the job as part of your job.
Why take a Job Spa? Let’s think about the stats. You spend eight hours a day at work (if not more). That means you spend at least a third of your adult lifetime working. That’s a significant amount of time. Why not make the most of it? Starting inWe%27re%20Not%20Asking%201.jpg the 1950s, research and variations of this initial research on the meaning of work posed the question: “Would you stop working if you won the lottery or inherited a substantial amount of money?” Over the course of time and even during shifts of social influences, more than 70 percent of people still state that they would continue working (R. Snir and I. Harpaz. “To Work or Not to Work: Non-Financial Employment Commitment and the Social Desirability Bias,” Journal of Social Psychology, 2002, pp. 635-644). Surprisingly, according to a 2004 Gallup poll, more than 70 percent of people are disengaged from their job. This disconnect between data underlies the tension that most of us have between the desire to draw fulfillment from our jobs and the challenges to achieving that fulfillment.
Despite the significance that our jobs play in our lives, most people spend their professional lives meandering from job to job, experience one or multiple careers, and, if they are lucky, end up someplace they want to be. The rewards are too great and the consequences too dire to leave professional fulfillment to luck. Moving from luck to taking action requires choosing to commit to your success. Committing to your success will help you get re-energized about existing work and help you see the potential in yet-to-be identified opportunities. This is your chance to significantly change how you perceive your job and future.
How to Use This Book

Job Spa follows a week-by-week process for taking the right actions, developing skills, and getting what you want from your job. The skills that you will focus on deploying are universal to professional success. You may believe you already know and do these skills. Whether you are new to your career or a veteran, we challenge you to further improve your skills. Let’s be honest, you may know these skills, but do you do them, do them well, and do them consistently?
Read one chapter each week, and practice and apply what you are learning on the job as part of your job. At the end of each section are Job Spa Bonus Challenges to help you apply what you are reading.
Friendly word of advice: If you are not ready to commit to your success, then you will need to reschedule your Job Spa. Like any important decision, getting the most from your Job Spa requires making the commitment and sticking to it. Are you are ready at this time to commit to your success? This commitment will be the foundation for your perspective, attitude, and behaviors over the next twelve weeks. Job Spa will support and guide you to practice new skills and behaviors that will take you on the path to professional renewal.

Week%201.jpg

Goal.jpg
It’s time to start your Job Spa treatment. When you go to a spa, get a professional massage, or enjoy any pampering experience, your objective is very clear: taking care of yourself. Job Spa is no different. You are here to take care of Number One. The first step is to commit to your success by getting what you want and deserve from your work, company, and career. Remember those three workplace myths mentioned in the introduction?
Myth 1: My boss/manager is my mommy or daddy and will take care of me.
Myth 2: My hard work will always get recognized and rewarded.
Myth 3: Company loyalty equals job security.
Popping these myths and getting real about your success is the essence of what Job Spa is all about–you! This goal section provides an overview of the most important objective of your Job Spa treatment.
Jump In

The first step is to make the choice and set the goal to get engaged with your job. Here’s our challenge to you: For the next twelve weeks, test out a new perspective. This might be easy or We%27re%20Not%20Asking%202.jpgchallenging, depending on your work environment, history, or outlook. Whatever the case, in order to make the most of your Job Spa, you will need to let go of what might be holding you back and take on a new angle. This is your time and opportunity for change. To make the most of this opportunity, you will need to be completely present, open-minded, and focused on your success. Engagement means you will walk down the corporate hallways with the following attitude: “I am 100 percent committed to my success. When you make this attitude shift, you start to see your work differently and the opportunities within it. You are intentionally crossing a threshold by making this commitment. Here’s what this means:

  • You hold yourself to a standard of personal accountability. Don’t blame others and make excuses.
  • You think big and allow yourself to imagine the possibilities. Don’t limit yourself or let history, the recording in your head, or what others say stop you.
    Assess your attitude in these areas. In what ways does your attitude need to shift in order to commit to your success? No more looking back. Starting from this point, you are the role model for 100 Percent Commitment to your success.
    Attitude is Not Everything

    The right attitude is the foundation for the right behaviors. Now that your old attitude has been exfoliated revealing a fresh commitment, let’s make sure your behaviors reinforce your new glow. Over the next twelve weeks, try the following set of behaviors on for size:
    Give.jpg
    Giving 100 percent to your job means that you are committed to giving as much as you can to your job. The behaviors that embody giving 100 percent can take many forms: making your current projects an even bigger success, taking extra initiative, reaching out to coworkers, looking for opportunities to improve your performance, or initiating new projects. Discover what giving 100 percent means to you.
    Taking 100 percent from your job requires that you are clear on what you need in return for what you give. Beyond a paycheck and benefits, define what you need in return for your hard work. This might include building skills, establishing greater work/life balance, or perhaps a promotion. What kinds of projects would you like to work on? What kind of relationships do you want to have with coworkers? What opportunities would be fun and stimulating if you were to partner with another function in your company? Do you need more flexible work hours? Discover what taking 100 percent means to you.
    Listed in the following chart are examples of giving and taking from your job. Consider how much you currently give and what you currently take. Determine what you need to do to create equity.

    100%25.jpg

    Your 100 Percent Commitment will help you focus and get more satisfaction from your job. Your 100 Percent Commitment also means that you learn as much as you can, build your resume with experiences, and look for opportunities that promote your success and achieve your goals.
    There may be days ahead when your commitment to your success and your undying positive energy are not at the forefront of your mind. Reference the chart, and make note of the behaviors you want to demonstrate over the next twelve weeks–specifically, what you want to give and take. Write down your goals to keep focused. This is the first step to making your goals a reality. The experience of writing a goal down brings your words into physical form. By seeing your words, you cement your commitment.
    Let’s take it one step further. Write it down and post it in several different places. At home, post your message on your bedroom mirror. At work, write a cryptic note to yourself or draw an icon (so the whole world doesn’t have to know what you are doing) and put it on your computer monitor and/or on your notebook. These will be visual reminders of your 100 Percent Commitment to your success. These reminders will also keep you focused on those days when you don’t feel so hot.
    Professional Legacy

    Coinciding with your 100 Percent Commitment, it is helpful to consider the big picture: What is the professional legacy you want to build? A professional legacy is the combination of intentional impact that you want to create in each of your jobs and the experience you want to take with you. Your professional legacy can take many forms such as the creation of a new program, mentoring or teaching others, or finding and implementing a better way of doing something.
    Understanding the professional legacy you want to create will help strengthen your commitment and clarify your Job Spa goals. Knowing the legacy that you want to create in your company provides focus and motivation. Your work has a fundamentally deeper meaning because you are clear on how it relates to what you want to create. Define and create your professional legacy to reflect what is unique about who you are, what you know, what you want to be known for, and how you want to be remembered.
    Job%20Spa%20Bonus.jpg
    Write down your 100 Percent Commitment Equation for what you want to give and what you want to take.
    Time.jpg
    Gleaning as much as you can from your Job Spa requires that you take a closer look at how you currently exercise your time skills. Most important, the next twelve weeks will require that you make time for your success. Clear the distractions and make way for the new you.
    Time Is on Your Side

    Your Job Spa program requires focus. Effectively manage your time so you can focus. In order to support your 100 Percent Commitment, take an inventory of your at-work and outside-work activities. Boot those that no longer support your trajectory. While success starts with the right attitude, it can be easily thwarted when there are too many distractions. Purge excess distractions or put them aside while you are going through your Job Spa.
    We only have so much time and capacity. In your time away from work, consider spending less time watching homemade stunt videos on the Web, searching obscure blogs on lint collection techniques, and even ending the psychology experiment called “being friends with your ex.” Take care of yourself. Get enough sleep. Maintain that exercise regime. Eat foods that will give you nourishment and energy.
    Give yourself every opportunity to stay focused in the next twelve weeks on your career success. Or not. You may find yourself destitute on a dirty, windswept street corner scratching your unwashed scalp and wishing you had taken that Job Spa book more seriously. Do you really want to risk it? We didn’t think so.
    On the job, identify activities that waste your time (aside from all those staff and project meetings that keep showing up on your calendar) and actions that can maximize your time. You’re probably thinking, “But it’s all a waste of time.” Now, now, we’ve all been there before: contemplating the meaning of fingernails as John and Sharon from accounting regale you with their Sarbanes-Oxley compliance triumphs on a three-hour conference call. Think about how much time you can maximize by taking the initiative to create meeting agendas, sticking to the agenda and time frame, prioritizing what work needs to get done immediately, and staying focused.
    Beginning in this first week, create and maintain a strict calendar and task list. If you already do this, fantastic! Prioritize your existing work and manage your calendar with the discipline of a nun. Seriously, you will want to make sure that you are making time to not only read this book but also work through the various activities that go along with achieving Job Spa success. The things you will be doing as part of your Job Spa experience should already be part of your job. Only now, you are doing these things because they have more significance. They directly support your 100 Percent Commitment.
    Job%20Spa%20Bonus.jpg
    Name the one thing that you will do to create more time for your Job Spa success.
    Knowledge.jpg
    As mentioned, half of the commitment you will make as part of your Job Spa is defining what you want to contribute to your job. Committing to your success requires more than good intentions. It requires understanding the skills, knowledge, perspectives, and experiences you contribute to your team and company. In order to give 100 percent to your job, you must know what you are capable of giving.
    Me, Me, Me

    It’s all about you! However, your coworkers seem to miss this very important point. Do they know what you can and do contribute? If they don’t (because you are not one to boast), here’s your opportunity to get clear on why you are amazing.
    The first step to making your contribution is defining your knowledge, skills, and perspective. Think of your knowledge as your set of corporate fingerprints. No matter your age, education, or years in your profession, you have a combination of knowledge and perspective that is unique. Most of us take for granted the plethora of information that resides in our heads. It is easy to be unaware of what you know. It is time to look at what is really going on in that great big brain of yours. Start by reviewing the following five questions:
    1. Skills: What am I good at?
    2. Knowledge: What do I know (education, training, experience, etc.)?
    3. Resource: When and why do people come to me for information?
    4. Perspective: What makes my perspective unique from others?
    5. Personality: What are my unique personality traits that differentiate me (amiable, responsible, small ego, etc.)?
    Ask yourself these questions, and let them marinate for a while. Some answers may come quickly, and others will take more time. Even if you are relatively new to your profession, you still have a unique perspective that sets you apart from everyone else. Understand the knowledge and skills you have to effectively give and take 100 percent.
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    Create a personal knowledge list based on the five questions.
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    Team.jpg
    Team player … so you’ve heard the term a million times. It might even be posted on the conference room walls, put in your evaluation, or even on your security access badge. It’s often talked about and rarely witnessed. The elusive team player is a difficult species to track. Every corporate handbook talks about how important it is to be a team player. In reality the team player ethos rarely manifests itself in a consistent manner. Luckily with the help of your Job Spa, you are going to change all that. You are going to become a world-class team player.
    Before you roll your eyes and begin to feel woozy, consider the following: Being a team player is a perfect expression of your 100 Percent Commitment: to give as much as you can and take as much as you can. Being a team player is actually quite easy; just think collaboration, make group or project objectives a priority, and look for ways to help your coworkers. Don’t worry, there is no need to carry a set of pom-poms and recite the company cheer at the start of every meeting. Being a team player is quite simply an attitude and set of behaviors that make collaboration a reality.
    Your team player attitude also forms the basis for whether someone wants to work with you. The laws of reciprocity state that if you are not a team player, you will not likely encounter other team players. You can’t make the most of your job by being a pariah. Wouldn’t it be great if your reputation as a team player spread throughout the company? Imagine being so popular and in demand that you could cherry-pick your projects.
    Team Player Skills in Action

    Let’s say at your next staff meeting big Bob gives a project status report. You observe that Bob is missing some data that you just so happen to have. Which one of the following do you do?
    1. Lean back, smile to yourself, and think, “How could Bob miss such obvious information?” (Tempting, but not team player-esque.)
    2. Ask Bob a question that highlights the fact that he missed this data. (Sure, if you wanted to practice your grilling techniques and watch big Bob sweat.)
    3. Let Bob know that you think you have some information that can help his project. (Yes, put aside your sadistic musings and throw Bob a bone. You’ll feel happy, he’ll appreciate your help, and your coworkers will think you’re not such a jerk after all.)
    If you picked number 3, you are well on your way!
    There are two main components of being a team player: collaboration and coaching. Collaboration entails working well with others, understanding shared needs and objectives, and working to ensure that everyone succeeds. Coaching involves helping others by providing your specific knowledge, insight, or expertise.
    Later chapters present more information and instructions on how and when to practice these skills. In the meantime, notice where there are opportunities to step up. If you’re not willing to contribute and lend a helping hand, you are not committed to your own success. Remember the laws of reciprocity, if your team succeeds, you succeed.
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    Identify your favorite team experience and what you learned.
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    Image.jpg
    Welcome to your first visit to your Image Salon. Before deciding between aromatherapy, shiatsu, or psychotically deep-tissue massage from Olga the weightlifter, you will probably consider the location and level of your aches and pains. Similarly, start your Job Spa by diagnosing specific areas of professional aches and pains. Effective diagnosis involves gathering observations from your manager and a few trusted coworkers.
    Reality: It’s Not Just for Breakfast Anymore

    Let’s end this ongoing debate about reality versus perception once and for all. It doesn’t matter if it’s just someone else’s perception. For that person, that perception is their reality. To support the shifts you want to make as part of your Job Spa, ask, “How do others really experience me?” As part of committing to your success, we asked you to gauge your own perception of how you give and take 100 percent. Now it’s time to compare your perception with those of others.
    To ensure you are on the right track to success, it is important to determine how much of your perception is aligned with that of your manager and coworkers. It’s easy to go through the motions of work without realizing how others perceive you. You will not be able to make the most of your workplace if your perception is out of whack. Professional fulfillment will be elusive if you think you have expert communication skills, get your work done early, and deliver quality results, when others think that you don’t communicate clearly, hand in your work late, and leave out important details in your projects and assignments. As you set your sights on success, confirm with others that your self-perception matches theirs. The best way to ascertain this information is to ask for feedback.
    Let Me Give You Some Feedback

    Like a dunk into the cold pool after sitting in a steamy sauna, feedback can be quite a rush. No matter how you feel about receiving and giving feedback, this information is critical to your development and long-term success. Feedback is also imperative to starting and making the most of your Job Spa experience.
    Keep in mind that asking for feedback does not need to be like formal psychological analysis. You are not asking for information from your coworkers on why they think your mom stopped mashing your carrots when you were three years old or what they think of your moth collection. Your objective is to shine the light on your workplace reality and identify the opportunities to align how you want to be perceived with how others perceive you. Keep it professional, workplace focused, and constructive.
    Who and What to Ask

    Center your query on two key audiences: Your boss and two or three trusted colleagues. Focus your inquiry on the following areas: your 100 Percent Commitment and your Job Spa skills. Gather your feedback either in person or over the phone. You will want the opportunity to ask for clarification or explore additional questions. Use these questions to start your conversation or create your own:
    100 PERCENT COMMITMENT QUESITONS:
    1. Attitude: What is your experience of my attitude at work?
    2. Give: How am I currently contributing to the team and company? How do you think I can contribute more to the team or company?
    3. Take: Am I making the most of the opportunities around me? Is there anything I should speak up and ask for that I have not articulated?
    JOB SPA SKILL QUESTIONS:
    1. Goals: Do I set effective and realistic goals?
    2. Time: Do I deliver my projects on time? Effectively manage my time?
    3. Knowledge: Do I effectively contribute what I know? Am I open to learning?
    4. Team Player: Do others like to collaborate with me? Am I helpful to others?
    5. Image: What is my reputation in the department? Do I effectively communicate? Am I seen as professional?
    Ask these questions, and get straight answers. This information is critical to building a foundation for your success in the land of reality. If people ask why you are gathering this information, let them know you are starting a book called Job Spa that is helping you get professionally refreshed. Gathering their input is part of the beginning steps.
    Feedback from Your Manager

    Aside from the fact that your manager is your world-of-work higher power, he or she has probably been watching you. Your manager can provide beneficial insight on your performance and what you can do to improve your game. Even if your manager has not been amazingly attentive, she still holds the keys to your success come review time. Asking your manager for feedback communicates that you take your job and career seriously.
    Getting feedback does not have to be a big scary process. Your standing meeting with your manager is the perfect setting in which to gather this information. If you don’t have regularly scheduled meetings, set up some time for the conversation. This meeting is important to start your Job Spa off on the right foot. Make it a priority. Keep the conversation as informal as needed. This is not your annual review conversation. You can simply say that you have been thinking about your job and you are interested in making sure that you are doing everything that you can to be successful in your role. Or you can say you started reading a book called Job Spa that is helping strengthen your professional skills. “This is my first week in the book, so I’d like to make sure that I am meeting your expectations and that I understand any opportunities to improve” (or something to that effect).
    We can hear you thinking, “What if my boss is vague and tells me I’m doing fine?” While it’s better to hear that you are doing “fine” versus “not good,” it does not necessarily help you to determine your strengths or opportunities for development. If you are unclear on what doing “fine” entails, probe a little bit more and ask what exactly she thinks is going well. What skills do you contribute to the group, and where can you utilize those skills on other projects down the road? In addition, ask if there is anything she recommends you do differently. Don’t push it if she comes back with another vague answer. If you press too much, you may start to look insecure. Ask the question once, and see what you get.
    Use the feedback your manager provides to confirm what you do well and identify opportunities for further development. In future, ask for feedback regularly. At first, you may feel a little funny and a bit vulnerable asking someone to comment on how she or he thinks you are doing. After a few times, it will feel like a normal part of your job. Don’t be a mushroom, live in darkness, and hope that what you think matches up with reality. Confirm your hopes by shining some light on your assumptions, and get yourself some well-deserved feedback. Record the highlights (strengths and areas for development) of what you hear. Keep these items on your radar screen as you work through your Job Spa.
    Feedback from Your Teammates

    Your teammates are a great source of information. Identify a few individuals with whom you are comfortable. Schedule a few minutes with them to review your feedback questions. Let them know you are working through this Job Spa book, and their feedback is really important to you.
    Don’t be surprised if the feedback you get back is more general than your manager’s feedback. This may include, “You’re doing great,” or “Everyone seems to like you.” Follow up with clarifying questions or get some examples. For instance, a follow up to “you’re doing great” would be, “Is there something specific in what I’m doing that’s great? I want to make sure to keep doing that.” Similarly, a response to “I guess things are okay for the most part” would be, “What things could be better so that things are consistently okay or even great?”
    If You Really Must Know …

    The most important thing about asking for feedback from teammates is to ensure that there isn’t some glaring behavior that you are missing that is annoying people to death. Although it might be a challenge to hear how your habit of scratching your head is making the team absolutely crazy (and it turns out that your nickname is “itchy”), it is more important to live in reality. Conclude by thanking the person for giving you feedback. Feedback can be tough to provide but imagine the sense of relief you’ll feel when you know you’re doing something well or know how to be more effective.
    How to Ask

    When requesting feedback, keep in mind these three rules:
    1. Ask about a specific event or behavior. For example, “Bruce, how do you think I am doing regarding meeting our project deadlines? Are there any improvements or changes that I could make to be more effective?”
    2. Do not argue with the person giving feedback. Instead, ask for specific examples of behaviors you displayed, others’ reactions, as well as recommendations for what you can do differently in the future. For example, “I really appreciate your feedback Bruce. I want to make sure that I understand the specific things that I can change. Will you give me an example of how I could have done a better job of setting expectations for completing my work?”
    3. Say thank-you. Giving feedback is not easy for others. It can be perceived as risky for those who are concerned about upsetting you or sparking retaliation.
    Since we’re discussing the rules for asking for feedback, here are things to keep in mind if and when you are asked for feedback:
    1. Get permission: Make sure you have permission to share. If you are taking the initiative to provide feedback without being prompted, asking permission is important to determine if this is a good time to share your observations. This puts the other person in control of the discussion and reduces defensiveness. For example, “I’ve been noticing something I want to share …” When there’s explicit agreement to provide feedback, you will increase the person’s ability to listen and learn from your feedback.
    2. Make your motives clear: Be clear about why you are giving feedback. Do not push your own agenda. Be explicit that you are giving feedback based on good intent. Adopt a caring attitude. Your language and words will follow. For example, “I’m sharing this because I think it will be helpful …”
    3. Be specific: Describe the person’s behavior, actions, and words precisely and accurately. Compare these comments: “Jane, you clearly don’t like how I run our meetings. You don’t make any suggestions at all. You are always distracted and not engaged.” It’s easy to see how this statement (while possibly true) would make Jane defensive and angry. Instead, be more specific: “Jane, I noticed in the meeting that you offered one comment and on a few occasions checked your e-mail. I’m wondering if everything’s okay.” This is a more accurate statement about someone’s behavior. The statement in no way judges Jane but simply describes your observations and asks her for her insights instead of drawing a conclusion about her intent.
    4. Be timely: The closer the feedback occurs to the actual event, the easier it will be for people to remember what they did and adjust their behavior in the future.
    5. Regularity: Establish a track record of providing feedback. This gives you more credibility when the going gets really tough and you have to deliver feedback that’s not easy on the ears or ego.
    Energy in Motion

    Is it enough to just collect information from your manager and coworkers? Of course not! Getting the information is only the first step. It’s time to review and act upon what you have learned.
    As part of your commitment to your success, challenge yourself to take what you hear and set a goal of improving two to three things. Seriously consider any information you received regarding people’s perception of your attitude toward work, the company, and the team. Demonstrate to the people around you that you are serious about your Job Spa success.
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    In addition to your manager, name two to three coworkers from whom you will ask for feedback.
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    Put It All Together
    Wow! What an amazing first week with Job Spa. This was intensely rejuvenating and even a cleansing experience. You are off to a great start! You got clear on what it means to be committed to your success, and darn it, you are committed! Now it is time to put ideas into action. The best way to learn is by doing. Go through your week with your newfound attitude. See how your work world looks different through your new commitment lens. Reconnect with coworkers. This is your opportunity to practice your feedback skills. Get valuable information from coworkers about what you bring to the table and what you can do to be even more effective on the job.
    Here is your calendar for the week. Plug in what you need to do to get rejuvenated and committed to your success!
    Before you get ready for a well-deserved weekend, think back on this week. What went well? What did you learn? What do you want to work on or accomplish next week?
    Congratulations on completing your first Job Spa week!
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    Take yourself to lunch at your favorite spot.

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    It's done.

    Filed under: The Company — Todd Sattersten @ 12:30 pm
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    Relaxing a little in Austin

    We seem to have skipped the news that the manuscript is done.

    The likely cause of that lack of reporting is everyone left town (physically or mentally). Jack hopped on a plane catch some Florida sun. Sally is spending time this week reading something (anything) besides reviews of business books. Others are taking days here and there.

    I got on a plane this morning and have landed in Austin. I am spending a few days decompressing and hanging out with the various members of Austin Book Posse.

    This just taken photo is me relaxing at the lovely Hotel San Jose.

    And notice–the smile and no beard.

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