The Word of Mouth Manual: Volume II

June 16, 2008

The Word of Mouth Manual: Volume II

Filed under: Book Reviews — 800-CEO-READ @ 9:15 am

Dave Balter seems to love proving people wrong. People thought he was crazy when he created one of the first word of mouth media companies, BzzAgent. But, through his work, he has proven that people are not only willing, but actually want to be involved in learning about brands and products, and helping spread the word about them, if engaged with and listened to.
Dave is being looked at askance once again, people wondering if he’s finally lost it. The reason this time is the release of his new book, entitled The Word of Mouth Manual: Volume II. In an rather unorthodox move, he has decided to self-publish it. He didn’t have to self-publish it–his last book, The Grapevine, was published by Portfolio and did well. He also doesn’t have to release a free eBook of the material, something a publisher would never let him do, but he is.
After reading the eBook–reading how word of mouth marketing is the Grateful Dead to viral marketing’s Falco (“Rock Me Amadeus”) for example–you’ll want to buy the physical edition. Only a few thousand are being printed, so it’s sure to be a collector’s item, and each book comes with an original piece of artwork by their artist in residence, Seth B. Minkin.
If you’d like more material to start you off, Dave has previously written a ChangeThis manifesto, and Todd interviewed him after the release of his first book. If you’re interested in why he decided to self-publish, he has written a very well reasoned post on the topic.
Here’s the direct link to the PDF edition of The Word of Mouth Manual:
http://www.800ceoread.com/wommvii

Comments Off

Tasha Davis

Another bzz agent ready to start reading my copy of the book..thank you
Carol Turner

Another bzz agent requesting copy
Many thanks
Delores Hall

Sounds great Just another bzz agent requesting a copy.
katie

I am a volunteer buzz agent requesting a copy of this book in order to review it
Gina Taylor

BzzAgent requesting a copy of the book.
Erika Gonzalez-Cole

Please send me a copy, I am a bzz agent as well I look forward to reading it!
Kelly

bzz agent here requesting a copy. thanks so much for the copy!!
Kaladouce

Bzz agent requesting a copy
danielle

bzz agent requesting a copy..
Jamie

I’m a BzzAgent and would love a copy of the book in pdf. Thanks!
kathy

Bzz agent requesting a copy, thanks.
Christina Ybarra

buzz agent would like a copy of word of mouth manual
becky devoy

Bzz agent looking for a copy please
Sorisa

Hi there, I would like to read a copy of your book please. Just to let you know I am also a Bzz Agent. Many thanks and have a good day!! Sorisa
PattyFran

Buzz Agent would like to request a copy please….buzzzzzzzzzzzz
leona204

Bzzagent looking for a copy…thanks.
kfcaudell

Bzz agent requesting a copy, please. Thanks!
Kate

Aloha,
I’m a BzzAgent and I would appreciate it if you would send a of “The Word of Mouth Manual – Volume II”
Thank you!
Bobby

Looking for a copy of “The Word of Mouth manual -Volume II”
Maryann

Hello
Another Bzzagent requesting a copy of the Word of mouth manual vol 2 please!
Thank you
Maria

Bzzagent look for a copy of the Word of Mouth Manual-Volume II, please.
Jenn

I too am a BzzaAgent in need of a copy of the book in PDF. Thanks!
Marie

Read another agents copy, but would love one for my computer! thanks!
bzz agent LW

Hi, a bzz agent here, would love a copy of Word of Mouth
Sonia Illidge

Please send me a copy thanks!
scarlet2125

Hi, I’m also a Bzz Agent and would like a copy of “Word of Mouth” please. Thanks!
Michelle

Another Bzzz agent requesting a copy of “Word of Mouth” please.
maria

i am a buzzagent and would love to learn about the WOM manual thanks
Teresa

Bzz agent asking for a copy please and ty
Teresa
Paul Godber

Another Bzz agent checking in. Please send me a copy of the Word of Mouth Manual, many thanks
Vikki

And yet another Bzzz Agent looking for a copy of WOM II. Please and thank you!!
bzzagent bal435780

I would like to have a copy to please. I’m a bzzagent as well Thanks
Vicki

BzzAgent Vickarella here, looking to get my hands on a copy of Dave’s masterpiece.
Thanks.
Donna

Another buzzagent here, thanks for the book I’ll enjoy reading it as well as cheching out yours and the blogs of others involved in this campaign!
Lynne

I am a Bzz Agent and this is the greatest info I have read…. Very informative … Plain and simple…
CraftyC

Thanks for making the copy of WOM II available to all us Bzz Agents and anyone else interested. It was an interesting read!
mommiz

As a Bzz Agent I support Dave’s word of mouth concept. Many companies already give out samples. But many of those companies usually do not get any feedback about them. A Bzz Agent is not a product evangelist or a schill, we are feedback agents as well as agents of change. We Bzzzz and get positive and negative responses to inform the manufacturer of what we learned about their samples. Ok, no more ranting, I am a little tired of all the over analytical reviews of The Word of Mouth Manual Volume II. If this can work for him, many other people may be able to get their work read as well as appreciated by a select few that will make it worthwhile. Almost like a bloggers Youtube without the ^*&^.
Kelly

Wow! Look at all the buzzagents here! Aren’t we lucky to have the opportunity to read this book!
It was a very interesting book and I encourge those who have not read it yet to do so.
Sandra

I too am a Buzz agent and have read the book. If only the rest of life was so simple, this book is a must for anyone wanting to spread the word about anything. People do rave about things they enjoy and moan about things that are quite right. What better advertising can you get, if your product or service is liked
Without Buzz agents (aka customers) feeding back to manufacters everything stays stagnant, i am all for retro but… w
http://www.alismed.com Kevin Robinson

Yes, the book is a real masterpiece that is worth reding and speculating on it.