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September 18, 2008

And Africa Rises.

Filed under: Global Business — Kate @ 9:15 am
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The GDP for the entire continent of Africa is greater than India’s. And their populations are comparable — Africa weighing in at 900 million people and India at one billion people.
The clout of the African economy has plenty of room to grow. For that very reason, Vijay Mahajan set out to research and tell the world about Africa with his book Africa Rising. He found like that, like many growing regions in the world, there’s a growing middle class in Africa. It includes secretaries, computer gurus, merchants and others who by virtue of education, geography or luck have benefited from economic growth of around 6 percent annually in such countries as Uganda, Ghana and Kenya, and around 8 percent in Rwanda.
That group of people is numbered at 300 million. Vijay dubbed this group (Africa 2s) to describe people who are neither desperately poor (Africa 3s) nor obnoxiously rich (Africa 1s), and says the middle group is one of the most important drivers of economic growth in Africa.
Earlier this month, Jack wrote a review on Africa Rising. The book has since had plenty of media coverage. Perhaps it’s because it’s one of the first times we Americans are hearing about the upside of Africa. It’s rare that the Africa portrait is painted with optimism rather than bleakness. Thanks to Vijay for giving us an opportunity to see the big continent through different eyes.
If you’re looking for more on the book, start with Vijay’s video.

Comments Off
  • http://www.blogbusinessworld.blogspot.com Wayne Hurlbert

    This book certainly fills a need as there is a void in the the general consensus on global business. That void is Africa. With the power of Asia, especially China and India, along with the rise of South America, especially Brazil, Chile, and Argentina, the oversight of Africa is not unexpected.
    As the world economy moves into the 21st Century, there is very likely an important role to be played by African countries. While I have not read this book, it appears at first glance to be a very important addition to any global economic library.

  • http://800ceoread.com/blog Kate

    Certainly. It’s the first Africa title I can remember seeing in the past three years. People expect the African picture of war-torn nations with international aid workers. They don’t expect Africa as a business opportunity. Much like India 10 years ago.
    Perhaps this title will help change the perception of Africa.





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