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October 31, 2008

5 Books That Changed My Perspective

Filed under: Book Reviews,Lists,Personal Development,The Company — 800-CEO-READ @ 10:00 am
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We’ve been talking about how to help people, how to focus on what’s positive and helpful in the current state of our world, rather than grumbling over the things that are both out of our control and truly uncertain. One of the ways we can do that is by starting a conversation that starts at a personal level…by talking about our own experiences and the books that have shaped our lives.
We’ve also heard a lot about change, lately. Below I list 5 books that changed my perspective on something; not all have a business angle, but each does have something universal to offer readers.
1. Leaves of Grass by Walt Whitman, 1st edition
If you’re discouraged by the dark cloud of political rhetoric that has settled over the U.S. for the past, oh, two years, I recommend reading Whitman’s introduction to Leaves of Grass as a reminder of why we should care so deeply about our country and government:

“…but the genius of the United States is not best or most in its executives or legislature, nor in its ambassadors or authors or colleges or churches or parlors, nor even in its newspapers or inventors…but always most in the common people. Their manners speech dress friendships–the freshness and candor of their physiognomy–the picturesque looseness of their carriage…their deathless attachment to freedom–their aversion to anything indecorous or soft or mean [...] their delight in music [...] their good temper and openhandedness–the terrible significance of their elections–the President’s taking off his hat to them and not they to him–these too are unrhymed poetry. It awaits the gigantic and generous treatment worthy of it.”

2. Space and Place: The Perspective of Experience by Yi-Fu Tuan.
This is an incredibly accessible and enjoyable book about the cultural significance of geography and physical orientation. Tuan explores the ways people have historically made sense of their surroundings. For instance, he examines why we form attachment to “home,” how time affects our sense of space, and why certain cross-cultural similarities exist among groups that have had no exposure to the habits and values of others (e.g., our proximity to others, or the prominence of right-handedness). I read this book as part of a grad school project on “sense of place” in virtual environments, and it has changed the ways I perceive the space around me and my values with regard to architecture and place.

“What sensory organs and experiences enable human beings to have their strong feeling for space and for spatial qualities? Answer: kinesthesia, sight, and touch. Movements such as the simple ability to kick one’s legs and stretch one’s arms are basic to the awareness of space. [...] Space assumes a rough coordinate frame centered on the mobile and purposive self. [...] Purposive movement and perception, both visual and haptic, give human beings their familiar world of disparate objects in space. Place is a special kind of object. It is a concentration of value, though not a valued thing that can be handled or carried about easily; it is an object in which one can dwell.”

3. Emergence: Labeled Autistic by Temple Grandin
Reading Emergence was like a thousand light bulbs turning on in my world. I grew up with a mentally disabled family member, but until I read Temple Grandin’s words about what it felt like to be overwhelmed by her existence, I did not fully appreciate the complexities of the minds around me. Grandin has also contributed greatly to our understanding of the animal world, and has worked as a scientist to develop more humane ways of interacting with animals.

“But as a child, the “people world” was often too stimulating to my senses. Ordinary days with a change in schedule or unexpected events threw me into a frenzy, but Thanksgiving or Christmas was even worse. At those times our home bulged with relatives. The clamor of many voices, the different smells–perfume, cigars, damp wool caps or gloves–people moving about at different speeds, going in different directions, the constant noise and confusion, the constant touching, were overwhelming. One very, very overweight aunt, who was generous and caring, let me use her professional oil paints. I liked her. Still, when she hugged me, I was totally engulfed and I panicked. [...] I withdrew because her abundant affection overwhelmed my nervous system.”

4. Survival in Auschwitz by Primo Levi
Of the few voices we have from this dark period in our world history, Primo Levi’s is perhaps the most renowned and penetrating. Survival in Auschwitz is his memoir of the 10 months he spent in the death camp. He details the subcultures that develop within even the most degrading of circumstances, reflects on our instincts and desire to overcome in the face of utter hopelessness, and creates an arresting, almost visceral reading experience that helped me understand, in my sheltered experience, what millions of people endured through no fault of their own.

“If we were logical, we would resign ourselves to the evidence that our fate is beyond knowledge, that every conjecture is arbitrary and demonstrably devoid of foundation. But men are rarely logical when their own fate is at stake; on every occasion, they prefer the extreme positions. According to our character, some of us are immediately convinced that all is lost, that one cannot live here, that the end is near and sure; others are convinced that however hard the present life may be, salvation is probable and not far off, and if we have faith and strength, we will see our houses and our dear ones again. The two classes of pessimists and optimists are not so clearly defined, however, not because there are many agnostics, but because the majority, without memory or coherence, drift between the two extremes, according to the moment and the mood of the person they happen to meet.”

5. Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
I know we give the Heath brothers a lot of love here at 800-CEO-READ, but I hope that my selection demonstrates the transformative nature this recent business book can have on the way you do your work. As a relative newcomer to the world of business books, Made to Stick will forever stick (no pun intended) in my mind as one of the first and most influential business books I have read on communication. I can’t tell you how many times we referenced ideas from Made to Stick while working on The 100 Best. And while we recognize that the book borrows definitions and terms from other places (most notably, The Tipping Point by Malcolm Gladwell), Made to Stick is the only one that lays out a practical and useful way of putting these ideas to work.

“No special expertise is needed to apply these principles. There are no licensed stickologists. Moreover, many of the principles have a commonsense ring to them: Didn’t most of us already have the intuition that we should “be simple” and “use stories”? It’s not as though there’s a powerful constituency for overcomplicated, lifeless prose. But wait a minute. We claim that using these principles is easy. And most of them do seem relatively commonsensical. So why aren’t we deluged with brilliantly designed sticky ideas? Why is our life filled with more process memos than proverbs?
Sadly, there is a villain in our story. The villain is a natural psychological tendency that consistently confounds our ability to create ideas using these principles. It’s called the Curse of Knowledge. (We will capitalize the phrase throughout the book to give it the drama we think it deserves.)”

Now, we’d like to ask you: What are the books that changed your perspective? How can they help others?

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October 30, 2008

A Time to Read

Filed under: Jack Covert Selects,Uncategorized — dylan @ 11:31 am
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The inherent purpose of any business book is to be useful to the reader. It is a genre of tools and solutions, with business practitioners, consultants, professors and journalists all adding to the stew of ideas and insight.
Not many of us can sit down with Warren Buffet for the weekend, picking his brain on matters of business and life, but all of us can curl up on the couch with a copy of The Snowball by Alice Schroeder and have an intimate, 976 page conversation with the man. Mr. Peter Drucker has passed on, but you can still sit across the table from him at an Italian Restaurant with a copy of Inside Drucker’s Brain.
Because books follow reality, though, there has been a flood of titles released recently to cover, assess, dissect and capitalize on the current economic crisis, tinting our economic lenses a little (a lot) darker. Publishers are currently scrambling to release even more, and release them ever more quickly (Time just had a great piece on this phenomenon). A lot of those already released are wonderful reads, such as David M. Snick’s The World is Curved and Charles Morris’s The Trillion Dollar Meltdown, and there are equally fascinating titles on the way, like Micahel Lewis’s Panic. These kind of books fascinate me, but they’re not going to help you solve any of the day to day problems you might be facing. (Unless, of course, you’re the President of the United Stated or head of the IMF, in which case, read these books now!)
The fact is that the problems in the economy are above most of our paygrades. The solutions, on the other hand, are not. Each of us can make our companies and communities better. And there have been just as many books published on these issues this year as any other. If you’re exhausted by the bad news glaring back at you from the nightly news, shut off the television and pick up one of the following books:

  • Saving the World at Work by Tim Sanders, Currency

  • The Necessary Revolution by Peter Senge, Bryan Smith, Nina Kruschwitz, Joe Lauer & Sara Schley (Jack Covert Selects)
  • We Are the New Radicals by Julia Moulden
  • Creating a World Without Poverty by Muhammad Yunus (Jack Covert Selects)
  • The Tactics of Hope by Wilford Welch
  • Reality Check by Guy Kawasaki (Jack Covert Selects)
  • Reality Check doesn’t necessarily seem to fit with the other titles, but I included it because Guy believes that if you start a busines, you should start one that’s going to change the world, and because the book is hilarious which will keep the reader in a positive state of mind.
    And finally… now, as always, is also a time to focus on family, and Patrick Lencioni’s new book, The 3 Big Questions for a Frantic Family, can help with that. Lencioni was interviewed about the book by LA Times’ book blog, Jacket Copy, yesterday.
    Any other sugggestions?

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    Build your culture with free audio

    Filed under: Audio — Jon8cr @ 9:55 am
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    Zappos is a company that focuses foremost on company culture. By doing so, they believe that things like great customer service and branding will naturally evolve. They’re not alone in this thought. The book Tribal Leadership, by Dave Logan, John King, and Halee Fischer-Wright professes that same idea.
    Tony Hsieh, the CEO at Zappos, believes in the idea so much, that he’s offering a free audio version of the book at his company’s site. In a press release, he states, “We’d be thrilled if free access to the audio version of Tribal Leadership on our site encourages others within organizations to focus on attaining great cultures as well. Ultimately, everyone benefits from a happier, more energized, more satisfied and more productive workforce.”
    To receive the free audio book version of Tribal Leadership, visit Zappos.com.

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    October 29, 2008

    Enough already!

    Filed under: The Company — Todd Sattersten @ 9:22 pm
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    For the last few weeks we have been pummeled, along with all of you, by this Category Five financial hurricane. We got sucked in writing post after post about what you could be reading if you wanted to better understand financial collapse. I stopped reading the newspaper because every headline contains some synonym of “worse”. Industry watchers are telling me that business books are down somewhere between 15% and 20% compared to last year.

    We are fed up (no Bernanke pun intended) with the bad news.

    The folks at 800-CEO-READ gathered today to figure out how to move from this paralyzing mode of helplessness and get back what we do well: helping people. We have some ideas in the works, which will include opportunities for you to participate.

    Watch the blog over the next week for more on our efforts to break the cycle and make our way back to some normalcy in the world of business.

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    Pecha Kucha Night #3 – Slideshow – October 28, 2008

    Filed under: Big Ideas,Design,The Company — 800-CEO-READ @ 11:19 am
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    Thanks to everyone who came out to Pecha Kucha Night #3 last night. We had a blast, and we hope you did too!
    Here is a slideshow of photos from last night. The presenters were great, and the Sugar Maple was an excellent venue to work with.
    You can also view the photos on our Flickr page: www.flickr.com/photos/800ceoread/

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    October 28, 2008

    The good teacher named Failure.

    Filed under: Innovation — Kate @ 1:08 pm
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    One of example of failure Bob Sutton mentions in Weird Ideas That Work is that of IDEO’s invention process, specifically Skyline, a toy development department.
    This week he ran across a another organization’s failure rate. That of, The Onion’s. On a This American, Ira Glass talks to The Onion about their creation process. that tells of The Onion’s failure rate. They aim for 18 stories each week; to get there, they start with around 600 ideas!
    A link to This American Life.
    . . . . . . . . . .
    Related: Seth also blogged about failure today.

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    Authors Guild, AAP & Google Reach an Agreement

    Filed under: Uncategorized — dylan @ 10:28 am
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    A groundbreaking settlement has been announced in the Authors Guild v. Google case, which charged Google with copyright infringement in it’s drive to digitize the world’s books on Google Book Search. The Chairman of The Association of American Publishers says of the settlement: “This settlement clearly took a long time to negotiate, and rightly so–it is breathtaking in scope, groundbreaking for publishers and authors, and trailblazing for intellectual property in general.” Read the rest of his statement here.
    From the press release:

    The agreement promises to benefit readers and researchers, and enhance the ability of authors and publishers to distribute their content in digital form, by significantly expanding online access to works through Google Book Search, an ambitious effort to make millions of books searchable via the Web. The agreement acknowledges the rights and interests of copyright owners, provides an efficient means for them to control how their intellectual property is accessed online and enables them to receive compensation for online access to their works.
    If approved by the court, the agreement would provide:

  • MORE ACCESS TO OUT-OF-PRINT BOOKS: Generating greater exposure for millions of in-copyright works, including hard-to-find out-of-print books, by enabling readers in the U.S. to search these works and preview them online;
  • ADDITIONAL WAYS TO PURCHASE COPYRIGHTED BOOKS: Building off publishers’ and authors’ current efforts and further expanding the electronic market for copyrighted books in the U.S., by offering users the ability to purchase online access to many in-copyright books;
  • INSTITUTIONAL SUBSCRIPTIONS TO MILLIONS OF BOOKS ONLINE: Offering a means for U.S. colleges, universities and other organizations to obtain subscriptions for online access to collections from some of the world’s most renowned libraries;
  • FREE ACCESS FROM U.S. LIBRARIES: Providing free, full-text, online viewing of millions of out-of-print books at designated computers in U.S. public and university libraries; and
  • COMPENSATION TO AUTHORS AND PUBLISHERS AND CONTROL OVER ACCESS TO THEIR WORK: Distributing payments earned from online access provided by Google and, prospectively, from similar programs that may be established by other providers, through a newly created independent, not-for-profit Book Rights Registry that will also locate rightsholders, collect and maintain accurate rightsholder information, and provide a way for rightsholders to request inclusion in or exclusion from the project.

  • Under the agreement, Google will make payments totaling $125 million. The money will be used to establish the Book Rights Registry, to resolve existing claims by authors and publishers and to cover legal fees.

    More information:
    Google, AAP, Authors Guild: Joint PUBLIC FAQ
    Settlement Documents
    Settlement Website
    Authors Guild Website
    *Hat tip to Bullish on Books

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    Two Lists

    Filed under: Uncategorized — dylan @ 9:00 am
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    The Arizona Republic printed a list of recommended finance and business titles from Jeffrey L. Coles’–finance department chair at Arizona State University. They are:

  • Against the Gods: The Remarkable Story of Risk by Peter L. Bernstein, John Wiley & Sons, 1998

  • Valuation: Measuring and Managing the Value of Companies by Tim Koller, Marc Goedhart & David Wessels, John Wiley & Sons, 2005
  • Irrational Exuberance by Robert Schiller, Currency, 2006
  • Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter, Free Press, 1998
  • Chinese Lessons: Five Classmates and the Story of the New China by John Pomfret, Holt Rinehart and Winston, 2007

  • Coles sneaks in a sixth suggestion “for humor and cheer in our turbulent times,” Scott Adams’ Still Pumped From Using the Mouse.
    CIO Insight has picked ten leadership books they feel “capture what it takes to lead.” They are:

  • Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value by Bill George, Jossey-Bass, 2004

  • Judgment: How Winning Leaders Make Great Calls by Noel Tichy & Warren Bennis, Portfolio, 2007
  • Leading Change by John Kotter, Harvard Business School Press, 1996
  • The Leadership Moment: Nine True Stories of Triumph and Disaster and Their Lessons for Us All by Michael Useem, Three River Press, 1999
  • What Were They Thinking?: Unconventional Wisdom about Management by Jeffrey Pfeffer, Harvard Business School Press, 2007
  • Leadership Passages: The Personal and Professional Transitions That Make or Break a Leader by David L. Dotlich, James L. Noel & Norman Walker, Jossey-Bass, 2004
  • Reengineering the Corporation: A Manifesto for Business Revolution by Michael Hammer & James Champy, HarperBusiness, 2004
  • The Practice of Management by Peter Drucker, HarperCollins, 2006
  • Overcoming the Five Dysfunctions of a Team: A Field Guide for Leaders, Managers, and Facilitators by Patrick Lencioni, Jossey-Bass, 2005
  • A Leader’s Legacy by James Kouzes & Barry Posner, Jossey-Bass, 2006
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    October 27, 2008

    And Kindle Sales Skyrocket

    Filed under: Uncategorized — dylan @ 5:06 pm
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    From Oprah.com:

    This summer, Oprah received a gift that she says changed her life. “It’s absolutely my new favorite favorite thing in the world,” she says.
    Meet the Amazon Kindle™, a wireless portable reading device with instant access to more than 190,000 books, blogs, newspapers and magazines. Whether you’re in bed or on the train, Kindle lets you think of a book and get it in less than a minute.

    Keep reading here.

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    Innovation.

    Filed under: Uncategorized — Kate @ 2:13 pm
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    John Kao talked about it last year. Richard Elkus mentioned it last week. And, on Friday, NPR discussed it with Judy Estrin, author of Closing the Innovation Gap and former Chief Technology Officer at Cisco.
    Listen in as Judy talks about the innovation gap, what it is and how the economy is affecting it.

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