SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.

1. Little Red Book of Selling by Jeffrey Gitomer [1]
2. The Game by Neil Strauss
3. Presentation Zen by Garr Reynolds
4. The Complete Idiot’s Guide to Cold Calling by Keith Rosen
5. Sales 2.0 for Dummies by David Thompson with Elaine Marmel
6. How to Master the Art of Selling by Tom Hopkins
7. Selling the Invisible by Harry Beckwith [1]
8. The Psychology of Selling by Brian Tracy
9. Attitude 101 by John C. Maxwell
10. Don’t Sweat the Small Stuff by Richard Carlson
11. Dog Eat Dog and Vice Versa by Jerry Rossi
12. Secrets of Closing the Sale by Zig Zigler
13. Secrets of Question Based Selling by Thomas Freese
14. The Greatest Salesman in the World by Og Mandino
15. Selling to Big Companies by Jill Konrath
16. How to Win Friends and Influence People by Dale Carnegie [1]
17. The Art of War by Sun Tzu
18. Covert Persuasion by Kevin Hogan
19. The Definitive Book of Body Language by Barbara Pease
20. Raven by Tim Reiterman

Each book has 50 to 100 words of commentary, so jump over there if you are interested.

I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, “Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?”. You can read further about her likes and dislikes.

I like that she pointed me to the list.

1 – This is a book from The 100 Best Business Books of All Time