Reading as many business books as we do, it can become tiring reading tales of the same old companies over and over again. And, If you read his Jack Covert Selects consistently, you’ll notice that Jack tries to highlight the stories of lesser known companies—those that aren’t so ubiquitous in the books that flood our desks every day. So, I wasn’t surprised when he sent me the following passage from Jeremy Gutsche’s forthcoming book Exlploiting Chaos, being released by Gotham Books is September.
Did you know that IBM, GE, Wal-Mart, Dell and Southwest Airlines were referenced in 1,304 of the most recent 2,000 Harvard Business Review articles? Holy crap! That’s excessive. In his book The Breakthrough Company, Keith McFarland noted, “Does it stand to reason, however, that just 5 firms account for 50% of the business knowledge created over the past 80 years?” Accordingly, Exploiting Chaos departs from normality to bring you examples applicable to both big business and new ventures.
That’s just a sneak peak for you all. We’ll have a more in depth review as we get closer to the book’s publication.