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July 23, 2009

An Excerpt from AdaptAbility

Filed under: Excerpts and Essays,General Business — 800-CEO-READ @ 9:03 am
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Build Your Brand
M.J. Ryan

“Discover your brand by pinpointing your unique service and identity.” —DR. JASON A. DEITCH

Jason A. Deitch is a doctor and author who teaches other doctors “that today’s new health care economy requires us to adapt in order to survive.” He has five secrets. One is “create your brand.” Jason thinks that when it comes to this, “doctors might just be the absolute worst marketers … on the entire planet.”

Well, Jason, I’m not so sure. I spend a lot of my time helping clients from all walks of life understand the need for branding and then strategizing how to do it. I’ll never forget the corporate client who said to me, “I thought that if I did a great job, people would know and I’d get promoted.” “Doing a great job is only part of your job,” I replied. “The other is making sure other people know who you are, because otherwise they are too focused on themselves to pay attention to you.”

Business buzz words come and go. I tend to ignore them. But the idea that we must all create a brand and market ourselves is one that has not just staying power but that has gained in importance as the world is changing. Brand is all about reputation—what you’re known for. It is made up of what you do well, your talents, and what people can expect from you. As Jason Deitch says, it communicates “who you are, what you offer, and most importantly, how people will benefit from working with you.”

No matter what position you are in—entrepreneur, small-business owner, corporate vice president—and what job you have or want to have, you need to clearly understand your brand and then make it known to others. Terry Wood, the CBS executive responsible for launching Rachael Ray’s and Dr.Phil’s shows, said in a recent interview that one of the things that characterizes successful folks is that they know the answer to two questions: “What do I want to be known for? What makes me different? … Famous can be overrated, but if I’m known for something, and that defines who I am, I can take it to the bank.” That’s what brand is.

What do you want to be known for? What makes you different? I think of it as your unique form of greatness. Go back to the four elements of LIVE (what you love, inner gifts, values, and environments that bring out the best in you) that you identified in previous chapters and condense them into a sentence. Here’s an example: “I’m great at taking ideas that others come up with and turning them into saleable products in a tight time frame by myself.” Now think about the benefits to others of your brand: “You don’t have to supervise me, and I’m good at anticipating what could go wrong so you save time and money.”

Now, think about who needs to know about you and your brand. Your customers? Your boss? “But I don’t want to be seen as bragging,” you’re probably thinking. This is not bragging. It’s a simple statement of what you uniquely have to offer. The more you embrace who you are and what you’re good at, the more you can communicate it in such a way that it comes off as an accurate statement of the truth, with you being appropriately confident. And the more you focus on the benefits for the person on the other side, the more they’ll be so captivated by them that they’ll only be grateful that you can offer such a wonderful thing!

Next you have to decide how you’re going to let people know. You can look for opportunities to bring it up, or use it as an elevator speech when searching for a job. Or if you have your own business, like a doctor, you could create a flyer for your office. When you do something great, make sure you let the appropriate people know. Look for ways to quantify it. I have a client who simply sends out a one-line analysis once a month to her boss and her boss’s boss, quantifying the results her marketing efforts have achieved in dollars. When I talk about my work as a thinking partner, I let prospective clients know that when I worked with a group of women at Microsoft, 80 percent of them got a raise and/or promotion within six months. That gets people’s attention and differentiates me from others out there.

Brand isn’t communicated solely through words. It’s something you create from all of your actions—from the way you answer e-mails to coming up with a great idea at a meeting. Bottom line: you want the people who matter to say the same thing about you that you say in your brand statement, for example, “Boy, is he great at coming up with ideas that sell and getting to the right people!”

Putting an effort into branding and communicating your brand will give you a competitive advantage during change, whether you are looking for work, looking for advancement, looking for networks, or looking for customers or clients.

“IT CAN’T HURT”

“I wanted to go to art school but didn’t have all the right requirements,” said John. “I decided to try by visiting the school and talking to a professor on the admissions committee to hopefully market myself with him. He encouraged me to apply and submit my portfolio. After the visit I sent a thank you saying, based on your suggestions I will go ahead and apply. He then wrote back offering to look at my portfolio and make suggestions as to what to include. I did that, then sent a thank you for his suggestions, which I took. Then I asked what I could be doing to prepare while I was waiting to find out if I got in, what websites, etc. would he recommend for me to learn more about graphic design. I figured he’d think of me as someone who was very eager, open to feedback, and willing to work hard. Lots of people think, ‘Why bother?’ when it comes to thank yous, etc. I think, ‘What does it hurt to try and make a good impression, to let him know the kind of person I am?’ And yes, I did get in.”

Putting an effort into branding and communicating your brand will give you a competitive advantage during change, whether you are looking for work, looking for advancement, looking for networks, or looking for customers or clients.

Excerpted from AdaptAbility by M. J. Ryan
Copyright © 2009 by M.J. Ryan
Published by Broadway, a division of Random House, Inc.
All rights reserved.

To learn more, visit www.mj-ryan.com.

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July 22, 2009

Kevin Kelly weighs in on Free

Filed under: Big Ideas,Book Reviews,General Business,Internet — dylan @ 3:21 pm
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The brilliant Kevin Kelly, author of Out of Control: The New Biolgy of Machines, Social Systems, & the Economic World and founder of Cool Tools, offered his take on Chris Anderson’s Free: The Future of a Radical Price earlier this week. Somewhat coincidentally, Kevin Kelly is the author of a recent and popular ChangeThis manifesto entitled Better Than Free. And, though that title might suggest a momentous throwing down with Chris Anderson, Gladwell style, maybe even resorting to fisticuffs, it it no such thing. Put simply, he’s a fan of Anderson’s and the book, writing:

Chris Anderson, editor in chief of Wired, offers the best utilitarian knowledge about the economics of the free I’ve seen yet. I believe this book will clear up many misunderstandings about this “radical price” and assist creators (that’s us these days) in pricing our offerings in a world of “freeconomics.”

To read more of his thoughts on the topic, and an excerpt from the book, head on over to Cool Tools. The conversation in the comments of the post is rather vigorous, and with drastically opposing viewpoints.

Disagreement seems to be the natural state surrounding the book, with Malcolm Gladwell penning a New Yorker piece earlier this month that Seth Godin disagreed with (as, unsurprisingly, did Chris Anderson himself). When it comes to this idea and this book, great minds certainly don’t think alike.

Here are a few opinions:

Alan Webber | Tim Sanders | Mark Cuban | Chris Brogan | Anil Dash

Anderson added to the conversation when he sat down with Charlie Rose last night.

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SalesHQ Recommends Their Twenty Favorites

Filed under: Sales — Todd Sattersten @ 9:23 am
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SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.

  1. Little Red Book of Selling by Jeffrey Gitomer [1]
  2. The Game by Neil Strauss
  3. Presentation Zen by Garr Reynolds
  4. The Complete Idiot’s Guide to Cold Calling by Keith Rosen
  5. Sales 2.0 for Dummies by David Thompson with Elaine Marmel
  6. How to Master the Art of Selling by Tom Hopkins
  7. Selling the Invisible by Harry Beckwith [1]
  8. The Psychology of Selling by Brian Tracy
  9. Attitude 101 by John C. Maxwell
  10. Don’t Sweat the Small Stuff by Richard Carlson
  11. Dog Eat Dog and Vice Versa by Jerry Rossi
  12. Secrets of Closing the Sale by Zig Zigler
  13. Secrets of Question Based Selling by Thomas Freese
  14. The Greatest Salesman in the World by Og Mandino
  15. Selling to Big Companies by Jill Konrath
  16. How to Win Friends and Influence People by Dale Carnegie [1]
  17. The Art of War by Sun Tzu
  18. Covert Persuasion by Kevin Hogan
  19. The Definitive Book of Body Language by Barbara Pease
  20. Raven by Tim Reiterman

Each book has 50 to 100 words of commentary, so jump over there if you are interested.

I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, “Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?”. You can read further about her likes and dislikes.

I like that she pointed me to the list.

1 – This is a book from The 100 Best Business Books of All Time

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July 20, 2009

A Facebook Tale: Founder Unfriends Pals On Way Up (NPR)

Filed under: General Business,History and Biographies — Tags: Biographies, Book Reviews, General Business, Roy — Roy @ 9:28 am
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I found this on NPR.org this morning and thought I’d share this on here:

A Facebook Tale: Founder Un-friends Pals On Way Up by All Things Considered, July 19th 2009

Facebook reached another milestone Tuesday: the social-networking site said it signed up its 250 millionth user.

Just five and a half years ago, Mark Zuckerberg invented the site in his Harvard University dorm room. Within months, he became the youngest self-made billionaire in history.

AccidentalZuckerberg’s rise to Internet royalty is dramatized in Ben Mezrich’s new book, The Accidental Billionaires. Mezrich charts Zuckerberg’s transition from Harvard miscreant to Silicon Valley playboy — all while callously shedding himself of the “little people” who helped him on his way up.

“Mark Zuckerberg, after a particularly bad date, was home in his dorm room,” Mezrich tells Guy Raz. “He was a sophomore, he was drinking some beers, and he hacked into all of the computer systems at Harvard, and he pulled pictures of all the girls on campus and he created a hot-or-not Web site where you could vote on who the hottest girl at Harvard was.”

The malicious prank — aptly named facemash — ended up crashing Harvard’s servers, and Zuckerberg was nearly expelled. But with the help of a friend, Zuckerberg turned the prank into the social networking giant it would become.

Mezrich never interviewed Zuckerberg (who in the end “opted out of talking to” the author). But he pieces together the story of Facebook through court documents, articles and interviews with his main source, Eduardo Saverin — Zuckerberg’s spurned friend and original investor.

Mezrich dramatizes whole scenes where he details what “probably happened.” He fends off criticism, denying Business Week’s claim that the book is a “fictionalized account.”

“There are a lot of journalists out there who don’t quite get what I do or are frustrated by the way that I write. I write narrative nonfiction stories,” he says. “It’s an exciting way of taking a true story and opening it up for the readers … It’s certainly not fiction.”

For the complete article to here: http://www.npr.org/templates/story/story.php?storyId=106742510&ft=1&f=1032

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July 16, 2009

More of this, less of that.

Filed under: Misc. — Todd Sattersten @ 9:33 pm
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I have been away from things here for a couple of weeks. This is normally a slow part of the year for us, and it makes for a good time to take some vacation. This year I also took at writing class at the University of Iowa.

I am officially out until Monday, but there is a question I have been wanting to put out to you:

What can we do more of? What would you like to see less of?

I hope you’ll take a minute to leave us a comment.

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International Best Sellers for June

Filed under: Book Reviews,Global Business,International Bestsellers — Tags: Book Reviews, Global Business, International Best Sellers, Roy — Roy @ 10:01 am
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Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year. Here’s what some people outside of the United States are taking to their air conditioned offices or to beach…

Germany – tops the listing in June with the book, Collaboration: How Leaders Avoid the Traps, Create Unity and Reap Big Results. It was published earlier this year and available in hardcover right now. It tells the reader why some leaders can lead while others fail. It’s written by Morten Hansen and published by Harvard Business School Press

Switzerland – is next with the book Made to Stick: Why Some Ideas Survive and Others Die. This is quite a popular book and if you haven’t checked this book out yet, what are you waiting for? This title delves into marketing campaigns that have worked for companies and is a must for anyone in the marketing/sales area. Actually it’s good for anyone trying to get inspiration. And if you don’t want to take this to the water’s edge – it’s on CD format too! Oh, it’s written by Chip Heath and Dan Heath and published by Random House.

United Kingdom – comes in third with No Man’s Land: A Survival Manual for Growing Midsize Companies. The paperback edition was just released in January of this year and gives advice to companies that are in limbo (not too big or not too small). It’s written by Doug Tatum and published by Portfolio.

China – is next up with the book Inside the Mind of the Shopper: The Science of Retailing. And, you may have guessed it, but it deals with the retail experience and how to understand the customer in various business transactions (What they’re thinking, how they behave and how they can impact how business is conducted, etc). This is written by Herb Sorenson and Wharton School published it this May.

China is also responsible for our last entry in June’s international best sellers with the book A Sense of Urgency. Global author John P. Kotter penned this little gem of how to take the first step in transforming your organization. He creates this ‘sense of urgency’ by getting the reader able to envision the need to shake things up. Put out by Harvard Business School Press in 2008 – it still is a much needed tool in these turbulent times.

There you have it, just a little sampling of what different individuals are stuffing into their briefcases or beach bags this summer. Maybe it’s given you an idea of what you would like to read or learn more about. Maybe this has you realizing that you haven’t done any reading this summer (shhh I won’t tell).

Happy reading!

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July 14, 2009

The Accidental Billionaires – Released Today

Filed under: General Business — dylan @ 3:43 pm
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The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal was released today by Doubleday, and its author has written briefly about it at Gloria McDonough-Taub’s Bullish on Books blog. From Ben’s post:

The revolution is here, and it didn’t begin with gunfire or bomb blasts – it began with a Status Update.

The world as we know it has changed, forever (and in my opinion for the better) and nobody could have foreseen how this revolution was going to go down – not even the group of brilliant, socially awkward kids who made it happen.

I’m talking, of course, about Facebook.

Mezrich writes that Zuckerberg and Saverin started Facebook because, “Really, they just wanted to meet some girls.” Ahh, the story of many young men, except this one ends up with the pursuers buried in piles of money. Not a business model likely to be simulated any time soon. You can read the rest of Ben Mezrich’s post here.

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An Excerpt from Womenomics

Filed under: Excerpts and Essays — 800-CEO-READ @ 9:38 am
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Guilt Bashers
by Claire Shipman & Katty Kay,


Guilt is a sneaky emotion. Unlike anger, love, or sorrow, it has an ability to work behind the scenes without your really noticing. This means that you first need to identify that it’s actually there—that the undercurrent of emotion behind this flurry of negative, self-blaming thought is guilt. From there, the steps toward getting guilt out of your thought process and daily life are relatively simple.

Step 1. Ask the Right Questions

You first need to identify what’s going on. You’re feeling as if you did something wrong. But did you? Ask yourself:

1. Did I actually lie, deceive, or really let someone down?

Maybe you’re having some healthy guilt—which is really more like remorse. If so, and the situation is already in the past, do something about it, and then please, MOVE ON. Send a card, write an e-mail, make a call. Apologize, explain, whatever. Get it out of your mind and put it someplace else. Dwelling on it doesn’t help anyone, and most importantly, it takes up your precious time.

2. Am I guilty of guilt exaggeration?

Often a feeling of guilt is justified, but its response is blown out of proportion. Imagine someone doing to you what you’re feeling guilty about. Nine times out of ten, you’d probably say to yourself, “Yeah, that wasn’t the best thing they could have done, but it definitely wasn’t the worst either. I’ll get over it, so should they.”

3. Am I suffering from inappropriate guilt?

Most of the time, we reckon you are. Perhaps your boss is suggesting, even though you are supposed to be off on Friday, or at a lunch, or coming in late, that it would be helpful for you to cancel your plans and pitch in with someone else’s project. You’re feeling queasy and guilty. You start down that familiar path, hearing that well-worn internal dialogue with yourself that can spiral into nuttiness. “Oh, I should probably give up my day off or my lunch hour or my trip this weekend.” “I was wrong to ask for that day off, time at my son’s school, a late morning.” ‘My boss clearly believes I’m a slacker, lazy, or lack ambition.” “I’m letting down my boss, the team, my gender.” “Maybe I’ll lose my job, my respect, my identity.”

When you are starting to spin this way, learn to recognize it before you get dizzy with guilt. If you can identify the onslaught, you are already on your way to having a healthier emotional life. You can see what is inappropriate. The day, lunch hour, weekend off was yours. You will lose time if you give it up.

“I’m getting so much better at recognizing that part of this is my own thing,” says Linda Brooks, the New York lawyer. ‘The paranoia and self-talk that says ‘I shouldn’t be doing this. I should be available 24/7.’”

If you are having trouble sorting out whether the guilt is justified, then getting to the source of the “should” can help. Remember this: guilt is one of the basic human emotions that people in public or professional life will use to get you to do what they want. It’s a very sharp, very sophisticated emotional tool—one that bosses love to wield. The explanation is simple: in situations where you’re entitled to your break, to your vacation, to asking someone else to do a project, your boss knows that it’s unreasonable to take away that right. So that’s where he uses guilt to get what he needs.

Avoiding this kind of tactical guilt—which you might otherwise call “bosses’ guilt”—is a matter of breaking down any feeling of “should” into legitimate shoulds, where you actually failed to fulfill your obligations, and illegitimate shoulds, where you had no business fulfilling a request in the first place.

Lauren Tyler, a private equity banker at a top New York firm, who some days seems to be managing a small circus as she handles her high-level job, three children, and two stepchildren, says her industry thrives on an all-or-nothing competitive spirit. “You have to develop a thick skin. I know I’m doing my job well and I don’t have time to angst,” she says. “It’s not always easy, but I’ve learned to get things done in my business life and my personal life, without a lot of hand-wringing.”

So ask yourself: is the guilt you are feeling at a particular moment serving you and your own moral framework, or is it serving someone else and their wants and needs? If you come to the conclusion that you’re being guilted so someone else can gain, throw the guilt away.

Step 2. Write it all Down

Early in the guilt-bashing, time-winning process, you will find that thinking is not enough. It will be hard to hear all of those familiar guilt thoughts and unfamiliar guilt-conquering thoughts and make sense of them. So get out that pen again.

1. List exactly what you believe you should feel badly about. Your personal classic guilt trips. All of them.

2. Stare at the list. Now, on another sheet of paper, make another list. A list of guilt busters. All the things you should feel good about. (That rarely occurs to any of us, of course.) Examples: “I asked for the day off.” “People are allowed to have days off in the company.” “I am only going to lunch, not to China.” “I’ve been doing a great job lately on the Brenner report.” “My boss is not going to dwell on this—he’s got a lot more to think about.” “Managers usually try to get all they can from people, and when they fail, they move on.” “It’s his job—it’s not personal. ” “He does not think I’m a bad person” “I’m going to seem more powerful for sticking to my plan.”

You see where we are going here. We’re reminding you how to keep things in perspective. Eventually we should be able to do it without the help of exercises. But sometimes we need to stop our minds from spinning, put it all on paper, and have a look. It really does help.

Step 3. Picture Your Boss in Diapers

Think of bosses as crying, whining children who need a bit of discipline. Forgive the analogy, but it is really quite similar to training little ones. The first time a tantrum or refusal to go to bed crops up, or, let’s say, an unreasonable work request is made, you will feel horrible and guilt-ridden at “letting down” your child/boss. But once you power through the tears/pressure, which lasts much less time than you imagine, you’ll soon realize you’ve gained power. You’ve set not only boundaries but also a precedent for the future. Further, you’ll wonder why you didn’t try it a long time ago. The next time, your child/boss will cry/demand less. The time after that, they might not whine/make an unreasonable demand at all. And you’ve got power — not to mention a tension-relieving inside giggle at your supervisor.

Step 4. Change the Soundtrack

Pretty soon, you can drop all of the paper and lists and funny mental images and do it all reflexively. You’ll easily understand where your mind is going BEFORE you start to spiral. Then you’re really saving time. You can cut off the whole long-winded, emotionally draining process at the start, and move on.

Another way to think about it when these negative thoughts crop up: you need to literally change the “thought-track” in your head. Change your internal message. Instead of running a negative track about all of the things you haven’t done and the reasons why you have to meet unreasonable requests or you might be forever doomed, you turn on the positive track, which reminds you of all of your accomplishments and power. If you keep that on a continuous loop, then your angst will float away.

Christy Runningen of Best Buy says the only way she stops it is by literally forcing her mind onto better terrain. “It’s so easy to get overwhelmed and think, ‘oh I should be doing this, or I should be doing that,’ or ‘I feel guilty, it’s ten o’clock on a weekday morning and I’m not working at this very moment,’” Christy says. “Well for me the key is backing up and taking a look at what I am responsible for. It doesn’t matter if I’m not doing it at this very second. I’m meeting every work goal, and that’s what matters.”

Step 5. Compromise Counts

There are times when you will feel unreasonable guilt, and you should not have to “give in,” but the reality is that you won’t always get to do things your way. Don’t always focus on an all-or-nothing outcome. That in itself can create lots of tension. At these moments, instead of letting your guilt force a dejected “cave-in,” look for a split. You may be able to get part of what you want. “I can’t come in Friday because I’ve already made plans, since I asked for the day off last month, but I can work through my lunch today. I hope that helps!” This sort of olive branch seems powerful, can leave you feeling good, and still preserves the basics of what you need. And when you do have to compromise — for goodness’ sake don’t feel guilty about doing so. You haven’t sold yourself short or failed, you’ve just compromised! You’ve lost some time during your lunch break but at least you’ve won your Friday.

Step 6. Pull out the Rhetorical Guilt Shields

We tend to think silence and a smile are the best guilt-deflectors, but if you just can’t help yourself, here are some ready-made scripts you can use to avert an assault from coworkers and bosses.

“Out the door so early,” your annoying coworker sneers.
“It’s awesome how quickly I nailed that Brenner report,” you reply with a smile.

“I was at the office until midnight last night,” grumbles your office mate, pointedly.
“Brutal” you sympathetically reply. “When I logged on at 6 A.M. this morning, I thought I’d die.”

“This project could really use your input over the weekend—oh—did you say you were away?” your boss asks, clearly testing the waters.
“Absolutely—I agree it should not go out without my once-over. I’ll have it done Monday midday”

Excerpted from Womenomics: Write Your Own Rules for Success
Copyright © 2009 Claire Shipman & Katty Kay
Published by HarperBusiness, HarperCollins Publishers

ABOUT THE AUTHORS
Claire Shipman & Katty Kay are co-authors of the New York Times bestseller Womenomics: Write Your Own Rules for Success.

Claire Shipman is the senior national correspondent for ABC News’ Good Morning America and a regular on This Week with George Stephanopoulos. Previously, Shipman was the White House correspondent for NBC news and a reporter for CNN in Moscow, where she earned multiple awards for her coverage of the demise of the Soviet Union. She currently lives in Washington, D.C., with her husband and two children.

Katty Kay is the Washington correspondent and anchor for BBC World News America. She is also a contributor on Meet the Press, The Charlie Rose Show, and The Chris Matthews Show, as well as a regular guest host for Diane Rehm on NPR. Kay grew up in the middle East and now lives in Washington, D.C. with her husband and four children.

For more information, please visit womenomics.com.

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July 13, 2009

Author Week at Mixergy

Filed under: Events,Jack Covert Selects — dylan @ 9:46 am
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Five FT Press and Wharton School Publishing authors are being hosted at a week-long author event, starting today, over at Mixergy. You can watch the interview series live via Mixergy.com, iTunes or U-Stream.

Today’s author is the brilliant Herb Sorensen, author of Inside the Mind of the Shopper: The Science of Retailing. And, not to underestimate the other authors, but we’re really looking forward to Thursday’s author, Jim Champy, coauthor of Reengineering the Corporation (one of The 100 Best Business Books of All Time), and currently in the middle of a series of books, or as he puts it himself “compact volumes on the key topics of strategy, marketing, managing people, and operations.” The first, Outsmart!, covered strategy and was released last year. This year’s installment was Inspire!, a Jack Covert Selects in April. The complete list of authors is below.

Monday: Herb Sorenson, author of Inside the Mind of the Shopper: The Science of Retailing
Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is the Global Scientific Director, TNS Shopper Insights, serving Fortune 100 retailers and consumer packaged goods manufacturers in North America, Europe, Asia, Australia and South America for over 35 years. Dr. Sorensen, Ph.D. biochemist, looks at consumer behavior from a scientific viewpoint but clearly explains the impact for the bottom line of merchants.

Tuesday: Mark Magnacca, author of So What?: How to Communicate What Really Matters to Your Audience
Mark Magnacca, is President of Insight Development Group, Inc, a business building coach, keynote speaker and author. Mark’s mission is to help sales professionals get greater results in less time by teaching his clients to put all of their communications, verbal and written, to the So What Test. By adopting a S o What Mindset, clients learn to communicate and structure every message according the needs of the listener.

Wednesday: Bertrand Cesvet, coauthor of Conversational Capital: How to Create Stuff People Love to Talk About
Bertrand Cesvet is Chairman and Chief Strategist of Montreal-based creative hotbed SID LEE. Over the past 10 years, he has helped transform a small, but promising creative shop into a leading purveyor of experiential design and communication services for breakthrough brands. In doing so, he has earned the ear of many a C-level executive who value the disruptive insights he injects into their businesses.

Thursday: The aforementioned Jim Champy, author of Inspire!: Why Customers Come Back, among many other books.
Jim Champy, Chairman of Consulting, Perot Systems, is recognized throughout the world for his work on leadership and management issues and on organizational change and business reengineering. His first book, Reengineering the Corporation: A Manifesto for Business Revolution, sold more than 3 million copies and spent more than a year on The New York Times best seller list. He is also the author of the best seller, Reengineering Management: The Mandate for New Leadership, which was recognized by Business Week as one of the top ten best business books of 1995.

Friday: Barry Libert, author of Barack, Inc.: Winning Business Lessons of the Obama Campaign
Barry Libert is a pioneer in using communities and Web 2.0 technologies to help enterprises thrive and accelerate business growth. He was co-author of the recently published We Are Smarter Than Me, a critically acclaimed book created in collaboration with Wharton Publishing that used the Wiki-based contributions of more than 4,000 people to illustrate how businesses could profit from the wisdom of crowds. A one-time McKinsey & Company consultant, Libert has also co-authored two other highly regarded books about the business value of information and relationships.

If you can’t listen in live, the shows will be edited and archived, so check back at Mixergy when you can.

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Jack Covert Selects – Free

Filed under: Jack Covert Selects — dylan @ 8:38 am
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Free: The Future of a Radical Price by Chris Anderson, Hyperion, 288 pages, $26.99, Hardcover, July 2009, ISBN 9781401322908

In 1954, Lewis Strauss, the head of the Atomic Energy Commission, declared the dawn of a new era. Diseases would cease to exist. Travel would be effortless. And electricity would become “too cheap to meter.”

Strauss’s vision has yet to become reality, but Chris Anderson, in his new book Free, asks us to take a mental leap and imagine for a moment that electricity were free. All of our buildings would be heated by electric coil. Everyone would drive electric cars. Deserts would be turned into fertile fields with the water produced by massive desalinization plants powered by an energy source with no cost. Everything that electricity touched would be dramatically altered.

Free electricity may be just a dream, but Anderson points to another area where free has become reality—bits. Moore’s Law and its many corollaries describe the phenomenon that processing power, memory and bandwidth keep getting cheaper and, in fact, have already reached a point where they are too cheap to meter—the effects of which we are only beginning to see and feel.

This is merely one sightline made apparent in Free. Anderson gathers history, economic theory, and thought-provoking examples from around the world to make one powerful point: Free is all around us.

The free sample at your local bakery is just a cross-subsidy to encourage your purchase. The magazines sitting on your coffee table wouldn’t get there on twelve-dollar subscriptions. Third party advertisers heavily subsidize their production and delivery (and your payment merely acts as a qualifier of your interest).

The fastest growing model online is “freemium,” in which software companies entice customers with a no-cost version of a product, adding more valuable features for those willing to pay. My favorite personal example of this is Prezi, an outstanding presentation tool that works completely inside your web browser. The service is free to use, but if you need more storage or the ability to present without an Internet connection, you’ll pay a fee.

Free needs to be on your summer reading list. Entire industries are in the process of being changed and, in the extreme case, destroyed by Free. As Anderson puts it, “Once you switch from shipping atoms to transmitting bits, Free become inevitable.” How will the flow of free bits affect your business? Or, how can you use Free to help it prosper? Pick up Free by Chris Anderson and start figuring it out.

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