I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results.

The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations.

mp3, 27:44, 19.1 MB

Other important links:

• The Four Conversations Website
• Book Excerpt of The Four Conversations (via Berrett-Koehler)
• The Jack Covert Selects Review of The Four Conversations

[podcast]http://media.800ceoread.com/view/9781576759202/audio/The_Four_Conversations_Interview_with_Jeffrey_Ford.mp3[/podcast]