It’s an admittedly worn device to use the alphabet to organize one’s thoughts, but when reflecting over the past decade and trying to distill the most notable events and objects that affected our company and also the publishing industry and business sector into a brief blog post, I found such a device to be quite helpful. As Jack put it when we initially discussed writing a decade-in-review post, not only is it like opening a can of worms, it seems like whenever one harkens back to the Millenium, one can’t help but get sidetracked into thoughts about 9/11. But of course there were many more ups and downs that we’ve all been a victim and/or a participant in, and this list is an attempt to do that chaos a little bit of justice.
Amazon (may not have its origins in this decade, but grew from 1.6B in 1999 to 19.1 in 2008; Annual 800ceoread Business Book Awards (Inaugural 2007); Erika Anderson, founder of Proteus International, Inc., author of Growing Great Employees, and great friend of 800-CEO-READ who introduced us to a new in-office vocabulary (2007)
ChangeThis (website presenting ideas via manifesto PDFs adopted by 800-CEO-READ from Seth Godin, 2005)
Disasters, natural and otherwise (Dot Com Bust, 2000; 9/11, 2001; tsunami, 2004; Hurricane Katrina, 2005; banking, 2009)
Enron bankruptcy (2001); Eight years of George W. Bush (2000-2008); Election of Barack Obama (2008)
Good to Great by Jim Collins; Green, Global and Google become top trends
Heath Brothers’ Made to Stick (2007) introduced us to a new language for the creation of ideas
InBubbleWrap offers free business books from 800-CEO-READ (2005); In the Books, 800-CEO-READ’s yearly review of business books (2007); It’s Your Ship by D. Michael Abrashoff (2002), an 800-CEO-READ bestseller with legs.
Kindle (2007) and the advancing threat (revelation?) of digital books.
Mega-Sales of Oprah’s Recommendations, Harry Potter & the Twilight series, lend hopefulness that books still beguile.
New York (book launch, company party, annual awards fete, 2009)
The 100 Business Books of All Time (written & anguished over during 2008, published 2009)
QbQ! The Question behind the Question by John Miller (2004), an 800-CEO-READ best seller that tapped into the perceived absence of personal accountability.
Rich Dad books populate the decade as the best selling personal finance books; Rehiring & Remodeling (2009)
Used books on Amazon (2001); The Ultimate Question by Fred Reichheld (2006) became the basis of some important questions we asked of our company and our customers.
Visit 800ceoread’s Daily Blog for daily business insight (2001).
Wiki-anything; The Wisdom of Crowds by James Surowiecki (2004) and The World is Flat by Thomas L. Friedman (2005), two books that changed the way we think.
You’re a blueberry (2008), an 800-CEO-READ inside joke that encapsulates the relationships of the 800-CEO-READ employees.
Zero percent. The likelihood that 2010 will be anything but another exhilarating ride.
Okay, so in terms of adhering to the alphabetization of this list, some are a bit of a cheat. And some inclusions are events that had a direct effect on our company internally, but most were important occurrences felt by everyone in business. If there is anything I missed, feel free to add in comments.
Happy New Year everyone!