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May 13, 2010

An inBubbleControversy?

Filed under: Blog,InBubbleWrap,New Releases,Social Responsibilty,Uncategorized — Sally @ 11:18 am
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After I posted my new inBubbleWrap article and giveaway last week, a friend commented with a link to a This American Life story which looked into the validity of Steve Poizner’s written account of his time at Mount Pleasant, the high school where he, a successful Silicon Valley business man, volunteered to teach for a year in the early 2000′s.

The accusation against Poizner is that he greatly exaggerated just how downtrodden the school and its students really were. He describes the neighborhood as having “[y]ellowing, weedy gardens” and “driveways marred by large oil spots or broken down cars,” the school itself as “painted a surly brown” with “a big portal onto the campus…like the entrance to a cave.” The administrator is “dull,” many of the teachers biased against his Republican conservatism, the kids underprivileged and inattentive, if not down-right dangerous, and the classrooms “[b]athed in the harsh light of overhead fluorescent bulbs, the space…as uninviting as an interrogation room.” Poizner uses statistics regarding teen pregnancies, violence and state standards to drive the point home that there was some risk in his decision to teach at Mount Pleasant.

This American Life pokes a number of holes in Poizner’s recollections of Mount Pleasant and the desperate state of the school, but toward the end of the story, several people are interviewed who give Poizner a pass on the alleged hyperbole and support his commitment to teaching, and his representation of the poor academic performance of the school.

Poizner refutes any implication that he “got it wrong” when Ira Glass pushes him on the subject during their interview included in the This American Life piece, and I think this point of view is, in one way, defensible. Last summer, I took a week-long nonfiction memoir writing workshop at the Iowa Summer Writing Festival. I have always had an interest in memoir and continue to write down my own story periodically. One of the recurring questions for our professor, a published memoirist, was just how accurate our writing, our recollections of the past, had to be. Many memoir and nonfiction writers are gun-shy after the drama of James Frey’s A Million Little Pieces was outed to be more fiction than nonfiction and other such books were put on trial.

The answer: be as truthful as possible, but know that it is “your” truth and don’t subscribe that truth to another person. Memory is slippery, relative, individual, a changeling. In an article in The Washington Post in 2009, writer Karl Taro Greenfeld reflects on the making of memories.

Memory, neuroscientists now believe, is a pattern or grouping of neighboring neurons firing in the brain in reproduction of the initial pattern that fired when the actual experience happened. Each time that experience is recalled, it triggers a similar pattern of neurons, thus strengthening the memory while at the same time altering it; the grouping may lose a few neurons and gain a few new ones. A memory, in other words, is nothing more than a chemical reaction that is subject to the same variations and inconsistencies as any other human endeavor; we can be no more sure of the accuracy of our recollections than we can be of, say, the accuracy of the next foul shot in basketball. A falsehood can be deposited in the brain and reinforced almost as easily as a true-life experience. Memory is fallible, we all acknowledge that, yet a memoirist is expected to report a version that is true to life.

In other words, if Poizner felt there was a risk in driving his Lexus to Mount Pleasant high school, that emotion could certainly have altered his memory of those first days at the school. For him, the job was high-risk, not only due to his perception of actual danger, but because he was personally taking on a challenge–teaching with no teaching experience outside of his managerial expertise and the odd sales presentation.

So what happens when a nonfiction writer like Poizner writes something that many say is simply an impossibility, or a misrepresentation? Greenfeld explains:

So if a memoirist’s job, on some level, is to sift through and filter those experiences that somehow added up to the person the writer is today, and to present those in some form, chronological or categorical or geographical, that has an internal or narrative logic, then what does one make of a memory — that is, the chemical processes that create a memory — that simply could not have happened? Perhaps that process influenced the memoirist even more than the actual events. Putting aside for a second the need to entertain the reader and the murkier issues of commerce that can also influence a writer’s decision to include or exclude material, and assuming that I am acting in good faith here, then what do I do with the memory that simply could not have happened?

While it is more Poizner’s perspective that is in question more than his facts, this point about “good faith” is worth considering in regards to Poizner’s book. Another criticism of Poizner’s book is that he wrote the book (and perhaps took the teaching job) to further his political career, that he created additional risk in his presentation of the school to make his actions shine brighter. That’s a tough judgment to make since every book has an agenda of some sort, even if it is simply to tell a good story, or as Greenfeld mentions, “murkier issues of commerce, “just as it can be expected that accusations against his work may have an agenda driving them as well.

Clearly Poizner is using his experience teaching at Mount Pleasant as a launching pad for his support and creation of charter school and to shore up his experience base to reference during his run for California governor. Did his alleged misrepresentation of Mount Pleasant harm the school and its students and teachers? Or did it bring singular attention to the school that perhaps improves the school in the future?

I don’t know the answers to those questions, but as I wrote in my inBubbleWrap editorial and as Ira Glass mentions in his This American Life piece about Poizner, public school systems are struggling, many are struggling more desperately than Mount Pleasant, and it is the responsibility of all to find solutions. Regardless of speculation over Poizner’s personal agenda or his perceptions, one hopes his book and his work in that school may cause some to look at how they can serve their community schools personally.

What do you think? Does Poizner get a free pass due to his good intentions and the relativity of memory? Or do his valid deductions lose credence due to his allegedly questionable presentation of the school and its students? Does this controversy make you more or less likely to pick up Mount Pleasant? Might the book still inspire you despite the questions?

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May 11, 2010

Why You’ll Love Us

Filed under: Blog — Jon @ 2:37 pm
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While we’ve outlined some of the reasons we think you’ll love us here, author Seth Godin chimes in with his take in this recent interview with Shopify:

Thanks, Seth!

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International Best Sellers from 800CEOREAD for April

Filed under: International Bestsellers — Roy @ 10:22 am
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It’s been a whole month (and then some) after the last posting of what was being read from across this great world of ours.  So, hold on to your seats… here’s what 8CR sold overseas:

The Venturesome Economy – by Amar Bhide – Trinidad

Baked In – by Alex Bogusky and John Winsor – Spain

Strategy for Sustainability - by Adam Werbach – France

Unlocking Opportunities for Growth – by Ian C. MacMillan and Alexander B. Van Putten – Thailand

Judgment – by Noel M. Tichy and Warren G. Bennis – India

End of the Free Market –  by Ian Bremmer – Monaco

Comebacks – by Andrea Redmond and Patricia Crisafulli – Canada

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May 10, 2010

Happiness at Work (and beyond)

Filed under: Blog — Jon @ 12:14 pm
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Srikumar Rao’s book, Happiness at Work: Be Resilient, Motivated, and Successful – No Matter What, is getting a lot of attention these days (it even made the April edition of the Inc./800-CEO-READ Business Book Bestseller List). I can imagine the title itself draws a lot of attention, as turning work into happiness is certainly not a new challenge. Within the pages, Dr. Rao draws on Eastern philosophy, human nature, and plenty of educated research and insight. In some ways, the book makes large leaps into philosophy, and that’s what makes it so interesting – there’s an ancient truth to some of his words that are easy to debate, but difficult in the end to disagree with.

After reading the book, I hopped at the chance to do a Q&A with the author, and below are the results. I think readers will find his answers a good intro to some of the concepts discussed within the book. Do check it out – as happiness is not just a business issue (and it certainly is one), but also a thing that most of us spend our entire lives seeking.

—

What are some ways people can better manage themselves?

A common way in which people try to manage themselves is by an exercise of will such as in “I will exercise regularly” or “I will not have seconds at any meal” or “I will quit smoking.” This generally does not work well and lapses are routine.

A much better way to proceed is to examine the underlying mental model that leads to the behavior and change that. Then behavior changes effortlessly and the change is lasting.

For example, a female executive had frequent run-ins with her boss and was convinced that he was sexist and had it in for her. On more careful deliberation she was open to the explanation that he was socially inept and used brusqueness to try to disguise this. This actually led to her feeling compassion and an attitude of “Let me see if I can actually help the guy get over his definite handicap.” Her relationship with her boss improved dramatically.

You advise to not label things as ‘good’ or bad.’ To avoid labeling things as ‘bad’ is certainly a challenge, but why must that also stop us from labeling things ‘good?’

An excellent question. Actually I recommend that persons be generous in using the “good thing” label but to also be alert to the sometimes unfortunate ramifications. Thus finding a convenient restaurant that serves excellent food is “good” but only if you are alert to the dangers of excessive caloric intake.

On a more philosophical level, exulting at “good” things and lamenting “bad” things leads us into constant cycles of mood swings and this is emotionally draining. You can eliminate this by simply accepting what is without labeling it. This does not lead to a flat, boring life. On the contrary when you become established in it you find that there is a feeling of deep well-being that surfaces. This is not subject to fluctuation and once you experience it you will not surrender it to the temporary thrills that you sought earlier.

Your book strongly addresses things on an individual level, but how can teams and entire companies start adopting a perception shift to make a difference in the world?

Another excellent question and one that is shaping up as the next phase of my work. Many senior executives are thinking along the lines of “The program had such a powerful impact on me. What would happen if my entire team went through it?” If many individuals in a work situation undergo the kind of transformation that the exercises I have designed produce, then they relate to each other in an entirely different manner. This, by itself, leads to a change in company culture. And when such teams start defining their mission in terms of what the organization they are a part of can do to make the world a better place, magic can happen.

In your book, there’s a great chapter on ‘outgrowing things.’ How might people consider this when thinking about their professional lives – salary, position, etc.?

Virtually everything we seek and strive for is “within time.” And whatever is within time WILL disappear. It will corrode or rust or fail or be lost. Can you remember how desperately you wanted your first car? Seems laughable now, doesn’t it? Sooner or later whatever you are presently obsessed with will go the same way. Recognize that this is the ultimate end of all that ambition leads you to. Go to the library and look at the covers of business magazines three decades old. The persons portrayed there were movers and shakers then and you probably don’t even recognize most of them.

So, by all means strive for advancement or whatever you wish to have but – simultaneously – understand that it is transitory. In the grander scheme of life it matters not a whit whether you succeed or not. So do the very best you can but drop your obsession and do not hitch your well being to the achievement of a particular goal. Recognize that you are OK and always will be. This is hugely liberating. Paradoxically, if you are genuinely detached from the outcome the probability that you will achieve it actually increases.

How can people know that they are really happy?

When the question itself seems meaningless and irrelevant!! If you ask yourself “Am I happy?” you are not. Fulfilled persons have become part of a cause that is greater than themselves and one that brings a greater good to a greater community and that is what brings the stars into their eyes. They don’t have to ask if they are happy. Life is full and interesting and they are growing each day in spiritual awareness so what more can there be? They have a sense of equanimity and the knowledge that they can cope with whatever comes their way.

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May 7, 2010

Friday Link

Filed under: Friday Links — dylan @ 7:24 pm
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This afternoon, I took the time I would ordinarily use to gather some of our favorite stories and links from the week to install a quote on our office wall. It’s a quote that links us to, and reaffirms, our company’s culture and past.

Bookselling was and is … a cultural and political expression, an expression of progressive change, of challenge to oppressive authority, of a search for a community of values which can act as an underpinning of a better world. The true profit in bookselling
is the social profit; the bottom line, the measure of the impact
of the books on the community.

-A. David Schwartz (July 15, 1938 – June 7, 2004)

In a past life, we were the business book division of an independent, community bookstore called Harry W. Schwartz Bookshops. The quote above is from David Schwartz, our former owner, and (I believe) came from an interview he did with I Remember Milwaukee. Our community is slightly different now than it was when David uttered those words. Most of our interactions now take place online and on the phone. But, as we walk by the quote on the wall as we enter the office every morning, we’ll be reminded: We’re not here just to make money. We’re here to serve a community. We don’t come to work everyday just to sell business books. In whatever small way we can—through the books we sell and the ideas we spread online through our daily blog, ChangeThis, inBubbleWrap and the KeenThinker—we go to work everyday to try to improve the way business is done.

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May 5, 2010

ChangeThis: Issue 70

Filed under: ChangeThis — dylan @ 1:59 pm
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For your autodidactic pleasure, it’s the 70th issue of ChangeThis. Excerpts and links below.

◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊◊

Living in a Bubble: How Speculative Mania in Home Mortgages
Underwrote the Great Recession
by Roger Lowenstein

“The bubble began at the dawn of the 21st century, and fed off the elixir of ultra-low interest rates. Low rates had been orchestrated by the Fed chairman, Alan Greenspan, with the steadfast support of his then-fellow Fed governor, Ben Bernanke. With credit cheap, Americans flocked to refinance their homes and to bid up the prices of new ones. This much was predictable. But the mortgage boom of the early 2000s was unlike others. A wave of unorthodox lenders sought to lure customers whose credit was judged to be less than prime—that is, subprime. These eager lenders were hailed as suburban Johnny Appleseeds, planting a mortgage in every backyard. Instead of a mere boom, they incited a social upheaval, much as did the dot.com promoters a decade earlier.”

Renting the Dream: Housing in America After the Great Reset
by Richard Florida

“We’ve reached the limits of what George W. Bush used to call the ‘ownership society.’ Owning your own home made sense when people could hope to hold a job for most or all of their lives. But in an economy that revolves around mobility and flexibility, a house that can’t be sold becomes an economic trap, preventing people from moving freely to economic opportunity.

Not only has that piece of the American Dream grown dark, but it’s also clear that financial excess in the housing sector was one of the central causes of the economic crisis. Housing sucked up far too much of the nation’s and the world’s capital, and too many people—already overextended by the purchase of outsized houses—used those homes like virtual ATMs to finance carefree consumption. Every Great Reset has seen our system of housing change, and this one is no different. The rate of home ownership has been on the decline for some time now. Many of those who still choose to buy homes will choose smaller ones, while many more will opt for rental housing.”

HOW TO FAME: STAND OUT/GET AHEAD/THAT SIMPLE by Richard Laermer

“We are all known. And the way we’re perceived by those who know us—even those who encounter us briefly—affects our lives in tangible ways. Sadly, it doesn’t matter how fantastic you are if others’ perception of you is … off. For this reason, understanding How to Fame—how to use the tools of this speedy millennium to advance your objectives—is no longer a “nice to have.” It’s a must-have, and whether your goal is to shape or promote your personal brand, get a job or a promotion, be smarter, or find a mate … today, fame matters.

The point here is not to be famous. Being famous is a job best left to those who care about little else. This is about being an authority and using your fame to achieve greatness. It’s about getting what you want and what you deserve. And getting it right now.”

Interested in the Quickest Route to New Profits and Growth?
Focus on Your Pricing
by Rafi Mohammed

“There is a fundamental ‘profit disconnect’ in business today. Companies work to bring a product to market by investing significant effort and money in research and development, distribution, and marketing strategies. But when it comes to setting a price – how businesses get compensated for their hard work and financial risk – most companies drop the ball. Critical pricing decisions are often made using arbitrary ‘this is the way we’ve always done it’ methods. Companies are shortchanging themselves every day.”

Being Open Without Giving Away the Store: The Secret
Is a Sandbox Covenant
by Charlene Li

“What’s often missing when leaders try to decide how open they should be is a coherent open strategy, something I call ‘open-driven objectives.’ With an open strategy, decision shifts from if you should be open—because social technology demands a certain amount of openness—to how open you need to be to accomplish your overall strategic goals. In today’s world, organizations and their leaders must be open or suffer the consequences—distrust, leaks, resentment, and institutional sclerosis.”

The Power of Passionate Creatives
by John Hagel III, John Seely Brown and Lang Davison

“We all have passions.

Some of us have been fortunate enough to pursue our passions as our professions. Most of us have not.

[…]

But all too often those who are passionate about their work are frustrated with their employers and bosses. They are not satisfied. Far from it. They want to do more, but they feel held back.

This manifesto is for them—the “passionate creatives” of the world. Together passionate creatives have more power than they realize.

But that power comes from a surprising place.”

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May 4, 2010

Brains

Filed under: Blog — Jon @ 7:00 am
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Any healthy person with a brain has the capacity to get through each day, think many interesting things, remember things, accomplish various tasks, and plan for the future. But of course, some people do these things differently (and much better). Are they or their brains different than others?

Dr.s Jeff Brown and Mark Fenske say “no.” They’ve explained their answer in their new book The Winner’s Brain: 8 Strategies Great Minds Use to Achieve Success. The gist is that each person has the ability to unlock all the doors and gateways of the mind, but it takes work; and resilience and hard work are only the beginning.

Of course, the book is filled with medical research, but also some great stories: like British cab drivers who actually each physically developed a larger section of their brains to store all the routings they have to remember, the focus of NYC high rise window washers, FBI strategy, and pulling off switching careers from rock star to medical doctor.

Filled with examinations of decision making, emotions, focus, memory, and more, The Winner’s Brain helps us think differently about our potential and shows us how to act upon it.

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May 3, 2010

Getting Back to Work

Filed under: Blog — Jon @ 11:25 am
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There are many people who lost their jobs last year, and unfortunately, many of them are still looking for work. For those in this situation, after so long, the frustration and desperation likely only increases. You send out resume after resume every day, and no results. What can you do?

Author Jill Konrath is doing something pretty cool about it. She’s made a free book to help people in this situation. It’s not about networking, or job sites, or resume tweaking, it’s about something entirely different, and as the job market is changing, it reflects a new approach to the situation. The book is called Get Back to Work Faster, and you can download it at her site.

Who’s Jill Konrath? She’s been an independent sales consultant for over 20 years, and has written the books Selling to Big Companies and more recently, Snap Selling. Konrath knows selling, and in the current job situation, that’s exactly what you need to do for yourself. Don’t wait for companies to present opportunities for you. Read Konrath’s free book and learn how to position the value you have to offer and get involved before they realize they have a position that needs filling.

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“A fine commute accompaniment.”

Filed under: Uncategorized — Sally @ 9:51 am
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Every month, Penguin/Portfolio posts a new free podcast that you can download from iTunes or listen to on their site called The Business Beat. It was exciting news to hear that The Business Beat was featured in USA TODAY’s “Watch, Listen and Read” column today–it’s on 6B of the Money section, if you have a paper copy on hand–, not only because we love the work that Portfolio does with its business books, but because at the end of every program, Jack reviews a classic business book in his Just Jack! section.

The past month’s episode…

answers the questions that many new business school graduates are asking themselves: How can we maintain our ethical standards while succeeded in our careers? How do we continue our business education after graduation? What do we do with the rest of our lives? And does an MBA even matter these days? To answer these questions, co-hosts Courtney Young and Laura Clark brought in a panel of experts. Portfolio president and publisher Adrian Zackheim talks about the significance of an MBA in today’s business climate. Peter Escher, co-author of The MBA Oath, discusses the efforts of a group of Harvard Business School graduates to bring ethics back to business. 800-CEO-READ’s Jack Covert, author of The 100 Best Business Books of All Time, explains why everyone needs to read Po Bronson’s What Should I Do With My Life. And Michael O’Malley, author of The Wisdom of Bees, shares some business lessons from an unexpected source.

The next edition, available May 18th, will find Jack reviewing Guy Kawasaki’s The Art of the Start.

USA Today writer, Michele Archer, describes The Business Beat as such: “Clocking in at about 25 minutes, The Business Beat makes a fine commute accompaniment.” And we agree wholeheartedly.

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The Business Book Bestseller List

Filed under: Blog — Jon @ 9:37 am
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As mentioned in a previous post, we’ve formed a partnership with Inc. Magazine to launch The Business Book Bestseller List. Compiled from our raw sales data, the list appears on Inc.com, our home page, and our best seller page and will be updated monthly.

After compiling the list for 23 years, 800-CEO-READ is proud to partner with Inc. to share the list with a wider audience, giving both readers tips on what to read, and authors a spotlight for their interesting work. We hope you enjoy the books you discover in The Business Book Bestseller List!

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