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September 30, 2010

Where Good Ideas Come From

Filed under: Big Ideas,Blog — Jon @ 10:36 am
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Steven Johnson has a new book coming out in October called Where Good Ideas Come From: The Natural History of Innovation. Not only does it report on much of the innovation that has occurred over time, it focuses heavily on the process.

We all have ideas. Sometimes they seem really good, and others we know just won’t work out. Johnson talks about how to cultivate the good ones and make them grow through insight, patience, and collaboration into things beyond our expectations. Watch the video above to learn more, and we’ll be posting more about the book here as the publication date nears.

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The Shibumi Strategy

Filed under: Blog,Fables — Jon @ 9:24 am
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Matthew May is known for his thoughts on innovation and design strategy. His books The Elegant Solution and In Pursuit of Elegance focused on those topics, and were written in a more straightforward business style. Now, he’s taken another turn: the business parable. In The Shibumi Strategy, May takes his knowledge and applies it to the narrative form to create a powerful story about personal leadership.

I received a shortened preview copy, along with the Shibumi character pictured above, and as a fan of both May’s previous books, and the business parable format, this was a real hit for me. Not only is the story timely, insightful, and inspiring (a man loses his job in a suburb of a major city and vows to keep his quality of life intact for him and his family), the promo for the book was also unique. It’s not everyday I get a Japanese figurine in the mail, and this goes to show May truly is concerned (and smart) about innovation and design. It shows in his methods, and in his writing.

We’ll be posting more about the book when it lands in November.

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September 29, 2010

8cr Pow Wow Adds Chris Guillebeau and Sally Hogshead

Filed under: Blog,Events — Jon @ 11:11 am
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The 800-CEO-READ Pow Wow is really incredible. I continue to hear stories about people who met at the first one in 2005, and are still working on projects together. Also, their work is better based on the things they learned by coming to the Pow Wow over the years.

It’s about authors on one hand, but on a deeper level, it’s about people with ideas who want to help other people with their work and lives. Publishing plays a role in that, and so does branding, speaking, credibility, time management, media, networking, and many other things. It’s great to have a big idea, but in order to have it do its good work, there’s a lot to know (and people to know), and the Pow Wow has continuously provided that.

This year, we’re adding a bit more to the mix. The insightful panels featuring experts in publishing, marketing, publicity, and speaking will be rounded out with individual presentations by two people who we think have captured the essence of idea spreading:

CHRIS GUILLEBEAU writes for an army of remarkable people at ChrisGuillebeau.com. He is also a regular contributor to CNN.com, Business Week, Huffington Post, and other outlets. His new book is The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World.

SALLY HOGSHEAD helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.

We’re excited to have them involved. It’s hard to imagine the Pow Wow becoming even better, but I think this will do the trick. Check out the full details here, and hopefully you can attend. Our special hotel discount ends in a matter of weeks, so take advantage of that by registering soon.

See you December!

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Progress or Paper Ceiling?

Filed under: Big Ideas,Misc. — Sally @ 8:53 am
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In the 2008 edition of our annual year-in-review, In the Books, I wrote an essay titled: “For Women Only? A Look at Trends in Business Books Written by Women.” It’s a topic that always intrigues me. Business has historically been a men’s racket. Powerful women in business have been anomalies. This is not news to anyone. The tides are slowly changing, and while there are plenty of discrepancies that remain between the roles and the pay that women in business receive versus their male peers, high paid-high profile women in business are no longer so much of a surprise. This changing landscape is reflected in the number of business books published that are written by women.

In 2008, I was inspired by the male-centric best sellers lists to take a look at why female business authors were not having more success at the top of the charts. I asked the question: “Is there truly a paper ceiling that hinders if not blocks a woman from being a successful business writer? And if so, where does the fault lie for this discrepancy? Authors? Audience? Publishers? Society?” Since then, I have kept an eye out for new books written for and by and about women to see how they are presented and how they are selling. My co-workers, knowing my interest in the subject, drop new books on my desk periodically. As a result, I’ve developed quite a pile on my desk that demands some handling, and inspires me to do some recommending.

First, I checked out our Inc./8CR best seller list, and am happy to say that women authors (writing general business books) are enjoying some success! Our number one book for the month of August was The Corporate Lattice: Achieving High Performance in the Changing World of Work by Cathleen Benko and Molly Anderson. Coming in at #5 is Different by Youngme Moon and Lynn Carruthers. At #13 is The Right Fight: How Great Leaders Use Healthy Conflict to Drive Performance, Innovation, and Value by Saj-Nicole Joni and Damon Beyer. #15 is The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today by Jeanne C Meister and Karie Willyerd.

To me, the success of the authors above indicates that women authors are slowly breaking through the paper ceiling I suspect has long limited authors and their publishers from thinking ambitiously about the size (and yes, gender) of audience their ideas can attract. But full integration of women in business at all levels is the goal and a number of books that have come out on the topic over the past 6 months or so indicates that we still have a ways to go.

If you’ve followed our blog regularly or read The Keen Thinker newsletter, you’ve probably had a chance to read the review of The Female Vision our owner, Carol Grossmeyer, wrote, declaring the book, “important for women who, after reading, will not only feel less alone as I did, but will find a helpful guide to begin tapping into their “real power at work;” and important for men who want to help create an environment for their female colleagues and employees to create and contribute their best work.” This book is an example of a subset of books that have recently come out championing the value women’s unique abilities bring to the workplace. In The Female Vision, authors Helgesen and Johnson (as well as Marshall Goldsmith, who introduces the book), warn that by turning a blind eye toward the needs of female employees (e.g. alternative work schedules) or their skills (e.g. a more broad-minded and less tunnel-focused approach to problem-solving), businesses deny themselves access to talent and growth.

Another book that tackles the same topic is How Women Mean Business: A Step by Step Guide to Profiting from Gender Balanced Business Author Avivah Wittenberg-Cox’s book argues that “[a]ll the evidence shows that balance leads to more innovation and better business performance — after all, women are most of the market and much of the talent.” This book is geared directly toward leaders who want to transform their companies into more balanced organizations with Wittenberg-Cox’s four steps to change: Audit, Awareness, Align and Sustain.

Coming at the issue from a slightly different direction is Lynn Cronin and Howard Fine’s Damned If She Does, Damned If She Doesn’t Rethinking the Rules of the Game That Keep Women from Succeeding in Business. “The corporate system–the way the business world operates–generates rules of behavior that create common guidelines for what is acceptable and what is not. These basic, respected rules of business work well for men but can inadvertently create paradoxes that put women in no-win situations and limit their opportunity to succeed in a manner comparable to men.”

For Cronin and Fine (as well as Helgesen and Johnson, and Wittenburg-Cox), progress for women in business has stalled, and they are determined to reengineer the corporation to allow women to break through. Really, these books are for a gender-neutral audience, for all people who are interested in bringing in–and keeping–the best talent. In this next grouping of books, the authors lean toward guiding women executives and strivers themselves toward becoming more effective instead of concentrating on organizational change.

In December of 2009, Selena Rezvani brought us The Next Generation of Women Leaders: What You Need to Lead but Won’t Learn in Business School which “encourages younger women to be their own advocates when it comes to professional growth and advancement, and it provides tangible how-tos on negotiating the workplace as a woman.” This is a good primer for maneuvering through the first few years of employment and promotion.

High Octane Women: How Superachievers Can Avoid Burnout by Dr. Sherrie Bourg Carter comes out in November. Basing her approach on the greater number of women in leadership roles, Bourg Carter, a psychologist, echoes some of the concerns in The Female Vision, that many women in executive positions turn their backs on their careers, deciding a corner office simply isn’t worth it. She strives to answer the question: “What causes them to give up, melt down, or just walk away when they seem to have it all? And more important, what can be done to prevent it?”

In a similar vein, Wander Woman: How High-Achieving Women Find Contentment and Direction by Marcia Reynolds, looks at the root causes for why women leave jobs and become “wander women,” looking for greater satisfaction, trying to solve their restlessness by moving on, even when success has been or can be achieved. “Reynolds helps wander women understand the roots of their restlessness and make their wandering a conscious strategy, not a reaction.”

Most people think of Sun Tzu’s The Art of War to be aggressive and Machiavellian, but conflict was not the message The Art of War was meant to encourage. So Chin-ning Chu wrote The Art of War for Women: It’s About the Art, Not the War. Chu clarifies, “It is a set of strategic thinking skills designed to help you achieve your objective in the most efficient way possible.” This is particularly helpful for women, Chu asserts, because “[a]s intelligent and accomplished as we may be, there are very few of us who are comfortable with either direct confrontation or situations where our triumph means someone else’s defeat. We are natural negotiators and problem solvers; most of us prefer win-win situations to winner-takes-all.”

And for a picture of how a woman who has, one supposes, mastered all of the above situations, Meg Whitman, former president and CEO of eBay, has written The Power of Many: Values for Success in Business and in Life. And really, Whitman’s book brings us full circle back to the points brought up in The Female Vision. Whitman based much of her decision-making on trust, not a strategy usually promoted in business schools. In her book, she encourages listening, teamwork and flexibility: strengths that women often bring to the table and should always be encouraged to use to their advantage.

***

I’m sure the above list of books is an imperfect one, with many other great new books by women authors available for both the innovative organization and the women who continue to swim upstream against a tide of conventionality–and I’d love to hear about them if you’ve got any recommendations. But the reality is, despite the stack of books that has gathered on my desk, the progress women authors have made into the upper echelon of best selling business books doesn’t put them in the majority: a glance at this month’s New York Times best seller list for business hardcovers shows no women authors (or even coauthors) at all. Perhaps the paper ceiling is still well in place.

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September 27, 2010

Pete Carroll and the Grateful Dead

Filed under: Book Reviews — dylan @ 3:51 pm
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After leading a train of counter culture, tie-dyed long-hairs around the country for over three decades, the Grateful Dead is now being used to teach valuable lessons in some unlikely places. David Meerman Scott and Brian Halligan released a great book last month with John Wiley and Sons about how the band built its devoted following and the many lessons they offer marketers today. Basketball legend, Dead Head and current NBA announcer Bill Walton wrote in the book’s introduction that “Brian and David’s newest book, Marketing Lessons from the Grateful Dead, is like a powerful, hard-charging anthem that fills in so many of the blanks while closing the circle of life all around us.” And while I have no idea what that means, the book is truly excellent at distilling exactly what the Grateful Dead did as a band and a business to create such an iconic brand, and how incorporating some of their practices is a great way to gain a following for your own company.

Now, reading through NFL coach Pete Carroll’s new book, Win Forever: Live, Work, and Play Like a Champion, I see the following passage:

Growing up outside San Francisco, I was a casual fan of the Grateful Dead. I remember hearing an interview with the late, great guitar player and leader of the band, Jerry Garcia.

I can’t remember exactly what question the interviewer asked him, but it was something along the lines of “How do you feel about being possibly the greatest rock-and-roll band of all time?” A classic softball question, but rather than responding with the usual fluff, Jerry said something I’ll never forget. “No, man,” he answered, ever so relaxed. “That’s not how we think of ourselves at all. We don’t want to be the best ones doing something—we want to be the only ones doing it.”

It’s a great quote, and Carroll’s book is about much more than the Grateful Dead. Released in July by Portfolio, Win Forever is about Carroll’s journey to success as a coach and his larger philosophy of life. And the book comes at an interesting time in his career—the beginning of a new chapter. You see, Carroll recently left behind the wild success he had for nearly a decade at USC for the chance to lead the Seattle Seahawks. This leads to some odd passages in the book where he follows up explanations of his successful approach at USC with a promise to do the same thing in Seattle, such as: “[O]ur staff treated every practice as an individual event in and of itself, and we will do the same thing with the Seahawks.” The second to last paragraph of the book takes this talk further, letting us know that he intends to have his new team stand out:

As you watch our organization in Seattle take on new challenges this fall, I want you to watch for specifics. Follow our team during training camp and into our first game and, I hope, into the play-offs You will know how we operate, how we speak, how we train, and how we compete. It won’t be magic and it won’t change the world, but it will be unique. We will be uniquely us.

So far, so good. They’re leading the NFC West with a record of 2-1. It came down to the wire yesterday. San Diego Chargers quarterback Philip Rivers had a few shots at the end zone to tie the game as the clock ticked down, each of which barely missed. So, Carroll won (despite an odd decision not to stop the clock at the end of the first half to kick a field goal). But, as Carroll says often in his book, it’s not about winning as much as simply competing, because competing “lasts longer.” Or, as Carroll writes in a poem near the end of the book, “Compete to be the greatest you, and that will always be enough and that will be a lifetime!”

In other words, “Keep on Truckin’.”

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September 24, 2010

Friday Links

Filed under: Friday Links — dylan @ 4:04 pm
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➻ The new edition of the Penguin Business Beat has been released. This month’s episode focuses on performing under pressure and includes Paul Sullivan, author of Clutch: Why Some People Excel Under Pressure and Others Don’t, and CNBC host Maria Bartiromo, who recently released of The Weekend That Changed Wall Street. As always, Jack took a look inside one of The 100 Best Business Books of All Time, going with Never Give In!: The Best of Winston Churchill’s Speeches for this occasion.



The Business Beat also shares views from inside the publishing house, with Portfolio publisher Adrian Zackheim giving some book suggestions on performing (or not) under pressure, including Into Thin Air by Jon Krakauer. And this episode introduces a new segment, “Books at Work.” This month, Viking publicist Gabrielle Gantz discusses Writing Tools by Roy Peter Clark.

➻ Being a fan of Writing Tools, Gabrielle may be busy celebrating National Punctuation Day today, something she would have in common with Meredith Blake at The New Yorker‘s book blog—The Book Bench.

➻ Todd Sattersten, our former president and co-author of The 100 Best Business Books of All Time has published “a 150-page custom book entitled Everything I Know About Business Books” in preparation for this year’s Frankfurt Book Fair. Todd was kind enough to share a free sample of the book with Ed Nawotka and Publishing Perspectives.

➻ Callie Oettinger recently interviewed Michael Bungay Stanier at Steven Pressfiled Online. He discussed his book, Do More Great Work, published earlier this year, and the big ideas contained therein.

➻ Bob Sutton’s Good Boss, Bad Boss is now available, but he has accepted the fact that no matter what else he writes, he is and will forever be “The Asshole Guy.” He tells us why in On Being The Asshole Guy: [The] New Chapter in The No Asshole Rule:

Regardless of anything I ever wrote or said about management, or ever will, I am condemned to be that guy for the rest of my life. This book was first published in North America in February 2007. The No Asshole Rule has sold over 125,000 copies in the English language, plus over 350,000 copies translated into other languages (especially Italian, German, and French). I have given hundreds of media interviews and received thousands of emails filled with stories, studies, questions, compliments, and insults from readers—or from people who haven’t read a page but instantly love or despise the book based on the title alone.

The No Asshole Rule was just released in paperback for all you out there yet to read it.

➻ Oronte Churm (a.k.a John Griswold, author of The Democracy of Ghosts) wrote recently about how the greatest service we can provide a writer we’re critiquing is Squinting at the Stories, and then he digressed into something altogether different and wonderful concerning poverty.

➻ And speaking of poverty, Julien Smith—co-author with Chris Brogan of Trust Agents—blew my mind last week when he pondered a big question, Where the Poor Go. It’s a post about gentrification, condos, Facebook getting into location based social software, European immigration to America, angel investors, and the “force exerts its influence wherever you are on the chain.” All in 401 words.

➻ Banned Books Week begins tomorrow, which leads us to the obvious question: Which book would you like to see banned? I’m going with The Boz by Brian Bozworth and the menu of the International House of Pancakes.

➻ “It’s taken years to make a beautiful shroud.” —Nathaniel Rateliff

Nathaniel Rateliff – Shroud from Ryan Adams on Vimeo.

Yeah “You should have seen the other guy.”

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The Dragonfly Effect

Filed under: Blog — Jon @ 11:15 am
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What do we post on social media sites? Should we only announce marketing related info, or get more personal? Should we have individual accounts, or ones with our company names? Or both?

It can all get complicated very quickly, and before you hastily start throwing info out to the world, it’s best that you think about a strategy for this stuff. Especially if you plan to write more than what kind of bagel you had for breakfast.

Jennifer Aaker, Andy Smith, and Carlye Adler come to the rescue with The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. Using the metaphor of a dragonfly’s four wings (which allow it to travel in any direction when they’re each moving), the book offers concise steps for developing a communication strategy via social media.

From the introduction:

“The heart of this book draws on studies on behavior change and the stories of individuals determined to make a difference. You’ll gain insight from the founders of eBay’s World of Good; storytellers from Pixar; leaders from Facebook, Twitter, and Google; as well as from social entrepreneurs, social media experts, and founders of nonprofit organizations – all of whom use the tools of social media to deliver positive change.”

And that’s a key point – positive change. Fundamentally, a good message sent to the world is one that offers positive change. This book guides you on how to craft and deliver such a message with successful results. A great read for anyone (and marketing teams) on how to use online tools to their best effect.

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A new edition of “The Keen Thinker” newsletter

Filed under: Uncategorized — Sally @ 9:09 am
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In case you haven’t signed up yet to receive The Keen Thinker newsletter via email every month, you can read it here.

In this month’s edition, you can learn more about:

  • the 2010 Author Pow Wow
  • an excuse to play poker at work
  • how to make your company more profitable
  • how to live your life by your own rules
  • what to do to keep from choking when the stakes are high
  • what the Milwaukee “The Rework Event” is
  • which new books you should add to the pile on your bedside table
  • why there is a business book for everyone (even people who hate business books)
  • the newest issue of ChangeThis and Jack Covert Selects
  • how to win a free book every week
  • and…

  • what new music you should be listening to to make your work day really hum
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September 22, 2010

LeaveSmarter with Jonathan Byrnes

Filed under: Events,General Business,Interviews,Leadership,New Releases,Sales,Small Business — dylan @ 3:05 pm
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We were thrilled to have Jonathan L. S. Byrnes, author of Islands of Profit in a Sea of Red Ink, in Milwaukee yesterday to speak at our latest LeaveSmarter* event, held on the third floor of the breathtaking Grohmann Museum. Jonathan’s book won’t be released until next month, but Portfolio was kind enough to provide us with some copies in advance, and Jonathan was kind enough to sign them. An autographed book wasn’t the only thing the attendees left with, though.

Mr. Byrnes, a senior lecturer at MIT, dropped a lot of knowledge on the room, telling us that, “In almost every company, including leading ones, 30-40% of the business is unprofitable by any measure,” and that “20-30% is so profitable it provides all the reported earnings and subsidizes the losses.” He has advised more than 50 major companies and studied many more, and has found these numbers to hold true in almost every case. But he has also uncovered ways to turn the situation around, which he explains in great detail in his book and was able to cover with surprising depth (given the amount of time he had) yesterday.

Jon sat down with him after the event and asked him a few questions.

For the majority of you, unable to attend yesterday, don’t despair… we will have the video of the event itself available for you soon and Jonathan’s book, Islands of Profit in a Sea of Red Ink, comes out on October 14th. Until then, here are some pictures and video from LeaveSmarter* with Jonathan L. S. Byrnes.

*We began our LeaveSmarter series in 2006 to bring nationally recognized business thinkers and their books to our hometown. M&I Bank approached us soon after the first event to discuss partnering with us on the series and, along with local law firm Whyte Hirschboeck Dudek, they have been the series sponsor ever since. If you’re interested in partnering with us to create a future event, let’s talk. You can contact me at dylan[at]800ceoread[dot]com.

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September 21, 2010

Announcing! The 2010 800-CEO-READ Author Pow Wow

Filed under: Events — Sally @ 10:52 am
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The 800-CEO-READ Author Pow Wow is back!

The theme of this year’s event is Making Connections. Now, we don’t mean making connections in strictly networking terms—that’s just a bonus. As a company, we are interested in helping authors think comprehensively about idea creation and fruition, better connect their ideas with an audience, get books (or web links) to readers and potential fans, meet with people in the know, join the fast-moving world of business ideas and pull ahead of the others.

Whether you are new to the Pow Wow or a repeat attendee, a new author or working on your third book, we’ve crafted an event offering the most current and useful info you will need to make these connections.

This year’s Pow Wow will be held December 7th and 8th at the national award-winning Iron Horse Hotel in Milwaukee, WI.

Here’s the agenda:

Pre-Pow Wow:

The night before the event, we’ll have a welcome reception at the 800-CEO-READ World Headquarters. Meet the panelists and other attendees, partake in refreshments, and see the place where all 8CR’s business book magic happens!

Day One | Industry Insider:

We’ll begin with breakfast and greetings in the Library Room at the Iron Horse. From there, Day One will cover the fundamentals of launching your idea into the world, featuring the following panels:

Publishing:
Adrian Zackheim (Portfolio), Clint Greenleaf (Greenleaf Publishing)

Bookselling:
Tom Wilson (Wiley), Deb Lewis (Penguin)

Publicity:
Mike Hofman (Inc.com), Allison McLean (Portfolio), Barbara Cave Henricks (Cave Henricks Communications)

Speaking:
Stephen Denning (author of A Leader’s Guide to Storytelling)

Day Two | Spreading Ideas:

You’ve got your idea written and ready, but how do you spread that idea far and wide, give it some horsepower in ways that will resonate and stick with your audience? Day Two’s panels will inspire you to act, to make the connections that will propel your idea into the world of business thought.

Social Media:
Kenneth Gillett (Target Marketing), Phil Gerbyshak (Social Media Sphere)

Personal Branding:
Sally Hogshead (author of Fascinate)

More presenters will be announced before the event date. Stay tuned for updates.

Post Pow Wow:

If your flight schedule allows, head back to the 800-CEO-READ World Headquarters video room and we’ll shoot a brief video of you talking about your idea which we will post on 800ceoread.com and use for future marketing.

***

Cost includes event sessions, buffet breakfast and lunch served on each day of the event, plus group dinner the evening of Day One at Hinterland Gastropub | Lounge.

Hotel discount information provided upon registration.

To register: click here.

Please contact Jon (jon[at]800ceoread.com) with any questions.

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