In everything we do, as business people, as employees, as leaders, we are marketing ourselves. We are presenting our ideas, hoping for buy-in. We are presenting ourselves, hoping for acceptance. Scott Stratten’s new book, UnMarketing, reminds us that marketing is really about communication–true communication with give-and-take, back-and-forth–that compels people to get together on the same page whether that page is matching up the right product to solve a problem or bringing a group together to gain momentum for a good cause. To get better at (un)marketing–yourself, your ideas, your product–reading this breezy but intricately plotted and infinitely helpful book is the place to start.

Read more about Scott Stratten’s UnMarketing and enter to win a free copy here.