Last month, Martha Rogers was in town for our private LeaveSmarter event, sponsored by BMO Harris and Whyte Hirschboek Dudek. Martha delivered a powerful hour-long talk focusing on the benefits of putting the customer at the center of your business.

As Martha puts it, “…it’s about ‘do things right’, ‘do the right thing proactively’.” Check out the video below for just the tip of the customer relationships iceberg. Check out Extreme Trust by Don Peppers and Martha Rogers for the full monty.