Audio books are one of those strange, enigmatic creatures whose popularity depends not on the customers themselves, but on the core popularity of the book they are based on. If the book isn’t doing well (if there was an audio version at all) its life will be short lived.
But, oh what a life to lead!
Sometimes the audio is read by a troupe of actors or a recognized celebrity and most times by the authors themselves. Business books tend to have the least amount of books on audio. Perhaps it’s because business is timely and most books don’t have the longevity. Perhaps it could be due to the content which is hard to convey in audio form. Whichever the cases may be… here are last month’s best sellers available in audio form:
No. 4 – Rich Dad’s Increase Your Financial I.Q.: Get Smarter with Your Money by Robert T. Kiyosaki and Dave Mallow (Abridged on 3 CDs)
No. 8 – Reinventing the Body, Resurrecting the Soul: How to Create a New You by Deepak Chopra (Unabridged)
No. 18 – What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter (Abridged on 5 CDs)
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I have known Lisa Haneberg for a long time. She contributed an essay to my More Space project in 2005. She was in Milwaukee recently and we sat down and talked about all of her books (and there are eight of them).
Here is Lisa’s bibliography:
The interview is 22 minutes.
You can find Lisa at Managecraft Craft.
[podcast]http://media.800ceoread.com/view/9780891062455%20/audio/Interview_with_Lisa_Haneberg.mp3[/podcast]
I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results.
The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations.
mp3, 27:44, 19.1 MB
Other important links:
[podcast]http://media.800ceoread.com/view/9781576759202/audio/The_Four_Conversations_Interview_with_Jeffrey_Ford.mp3[/podcast]
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Hugh MacLeod’s book, Ignore Everybody was released today. It was also reviewed as a Jack Covert Selects title.
I recently had a chance to talk to Hugh about the book, creativity, work, passion, and how these things all came together for him. The book reveals this as well, and is an inspiring piece of literature for those who want to pursue their creative drive, and aren’t afraid to get a little dirty in the process.
Click below to hear our conversation:
[podcast]http://media.800ceoread.com/view/9781591842590/audio/Ignore_Everybody_Interview_with_Hugh_MacLeod.mp3[/podcast]
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Michael Hammer and James Champy’s Reengineering the Corporation addresses the issue of reinventing and reinvigorating a company in ways different than the typical route of downsizing and other similar practices. Hammer and Michael are “systems thinkers” and crafted an important book about how to analyze systems within business and take profound and efficient actions to make improvements. A bestseller upon its release, the book is still hugely popular today, and easily landed a spot in Jack and Todd’s 100 Best.
Click below to listen to a conversation between Jack Covert and Jim Champy:
[podcast]http://800ceoread.com/blog/audio/jim_champy_reengineering.mp3[/podcast]
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As quickly as technology is changing, Geoffrey Moore’s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses.
Crossing the Chasm is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
Click below to listen to the interview:
[podcast]http://800ceoread.com/blog/audio/geoffrey_moore_crossing_the_chasm.mp3[/podcast]
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Todd Sattersten talks with author Alan Webber about what it takes to figure out the new rules of business. In his book Rules of Thumb, Webber talks about how quickly things are changing and how to look at these changes as opportunities.
[podcast]http://800ceoread.com/blog/audio/RulesOfThumbInterview.mp3[/podcast]
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How to Become a Rainmaker is Jeff Fox’s bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox’s insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
[podcast]http://media.800ceoread.com/view/jeff_fox_rainmaker/audio/jeff_fox_rainmaker.mp3[/podcast]
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Todd Sattersten talks with author Pamela Slim about her new book Escape From Cubicle Nation, which reveals why you should leave your job and pursue your passion. Even if you don’t know what that passion is, Slim discusses how to examine what that might be, and how to find fulfillment and financial success in the process.
[podcast]http://800ceoread.com/blog/audio/EscapeFromCubicleNationInterview.mp3[/podcast]
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In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal — a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
[podcast]http://800ceoread.com/blog/audio/jeff_cox_the_goal.mp3[/podcast]
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