As quickly as technology is changing, Geoffrey Moore’s Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses.
Crossing the Chasm is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

Click below to listen to the interview:

[podcast]http://800ceoread.com/blog/audio/geoffrey_moore_crossing_the_chasm.mp3[/podcast]

How to Become a Rainmaker is Jeff Fox’s bestselling book about sales. Written with to-the-point lessons on becoming a great salesperson, both the book and the podcast reveal Fox’s insight into the characteristics of Rainmakers; lessons he learned over the years, and continues to share with his employees.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://media.800ceoread.com/view/jeff_fox_rainmaker/audio/jeff_fox_rainmaker.mp3[/podcast]

In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal — a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/jeff_cox_the_goal.mp3[/podcast]

In this interview, Jan Carlzon, author of Moments of Truth, talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/jan_carlzon_moments_of_truth.mp3[/podcast]

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

Today’s interview is between Jack Covert and Jack Trout. Tune in.

[podcast]http://800ceoread.com/blog/audio/jack_trout_positioning.mp3[/podcast]

Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process.
Henry Petroski’s book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/henry_petroski_to_engineer_is_human.mp3[/podcast]

Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold.
Dorsey’s book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/david_dorsey_the_force.mp3[/podcast]

David Allen discusses how to prioritize one’s most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one’s ability to relax, and that true creativity comes from clear, organized thought and a clear mind.
David Allen’s book, Getting Things Done is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
Click below to download the podcast:

[podcast]http://800ceoread.com/blog/audio/david_allen_getting_things_done.mp3[/podcast]