In this interview, Jan Carlzon, author of Moments of Truth, talks with Jack Covert about his experience running large companies, and the moments when he discovered pathways to success: connecting with customers and employees, and aiming for being 1% better than competition to build a long-term successful organization.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/jan_carlzon_moments_of_truth.mp3[/podcast]

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

Today’s interview is between Jack Covert and Jack Trout. Tune in.

[podcast]http://800ceoread.com/blog/audio/jack_trout_positioning.mp3[/podcast]

Tune in as Todd Sattersten interviews Henry Petroski about his book To Engineer is Human. Petroski discusses the role of failure in creativity and innovation and how success is found in the process.
Henry Petroski’s book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/henry_petroski_to_engineer_is_human.mp3[/podcast]

Tune in today as Jack Covert interviews David Dorsey about his book The Force. Both the book and the discussion are about the dramatic experience of spending a year with the Xerox sales force, where sales, presentation, acting, relationships, and business are all in the fold.
Dorsey’s book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

[podcast]http://800ceoread.com/blog/audio/david_dorsey_the_force.mp3[/podcast]

David Allen discusses how to prioritize one’s most important tasks to create a stronger sense of purpose. Allen believes that productivity is directly proportional to one’s ability to relax, and that true creativity comes from clear, organized thought and a clear mind.
David Allen’s book, Getting Things Done is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
Click below to download the podcast:

[podcast]http://800ceoread.com/blog/audio/david_allen_getting_things_done.mp3[/podcast]

Wheelan believes that the discourse on economics needs to change. It’s important information, that affects companies and individuals on a daily and long-term basis, so the way people understand it needs to be updated and approached differently. His book, and this podcast, give insight to those proposed changes, and why they will have a major impact on business at large.
Charles Wheelan’s book, Naked Economics is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.
This podcast features Todd Sattersten talking with Chalres Wheelan about applying economics to your daily life.
mp3, 12.02 minutes, 6.9 MB

According to Peabody, entrepreneurship is something one is either born with, or never has; it can’t be taught in school. Yet, those that have it might need some guidance, which he provides in an enlightening way, by someone who’s actually done what he describes.
Bo Peabody’s book, Lucky or Smart? is one of the books in the “Takeaways” section of Jack and Todd’s book The 100 Best Business Books of All Time.
This podcast features Todd Sattersten talking to Bo Peabody about his experiences and ideas on how entrepreneurs can truly excel in today’s marketplace.

[podcast]http://800ceoread.com/blog/audio/bo_peabody_lucky_or_smart.mp3[/podcast]

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging.
This book is one of the books in Jack and Todd’s book The 100 Best Business Books of All Time.

Today’s interview is between Jack and Al Ries. Tune in.

[podcast]http://800ceoread.com/blog/audio/al_ries_positioning.mp3[/podcast]