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May 20, 2013

Reinventing You

Filed under: Blog,Book Reviews,Careers,Entrepreneurship,Personal Development — Tags: Dorie Clark, Harvard Business Review Press — Michael @ 11:39 am
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“What do people think of you? What do they say when you leave the room?” Maybe you don’t think you have a brand. Hopefully you don’t think that. As Dorie Clark demonstrates in her new book, Reinventing You, taking control of your professional future hinges on your acceptance and understanding of your current brand, and your ability to take control of where that brand is going.

OK—we can call it a reputation, if that makes you feel better. As Clark points out early on, we simply can’t afford to disregard the impact that our personal brand has on our success.

The idea that you can just keep your head down and work without any regard to office politics, for instance, has been thoroughly discredited.

Some might perceive a keen interest in one’s own reputation as tacky, but so what? If ‘too cool to care’ is your M.O., you might be risking your professional future. Even further, a lack of concern for your public image is a red flag to your manager—future or current—and if you’re a freelancer, it’s a warning to your potential clients. Companies and managers want to work with people on whom they can rely to be not only effective on the job, but also friendly and conscientious. If you’re not actively engaging your bosses (i.e. maintaining your brand), you’re risking being forgotten, or worse.

Reinventing You is a step-by-step manual for actively steering your career. The beginning is an assessment. Clark provides strategies for discovering the reality of your current brand, so that you can get an idea of what needs to change. This includes asking friends and colleagues to participate in focus groups, as well as using data from past performance reviews from employers. Especially if you’ve never done an assessment of your brand, you will learn a lot. One important thing to remember is that others’ perception of you is effectively reality. Whether you agree with the results of your assessment or not, it’s important that you take them seriously and use those results as your starting point.

After you have some idea how you look to the public, you’re ready to take aim on your destination and try your hand at living your future. Clark advises trying the work you’re interested in. It might not be easy to land your new dream job right off the bat, but you can get started on your new path by volunteering or shadowing in your target field. As Clark says:

To avoid costly mistakes—and wasting your energy—you can take a short-term test-drive.

This experience is often unpaid, but the most important part has already been stated: experience. It’s out there if you want it.

Throughout the rest of the book, Clark walks us through essentials like key skill development, finding a mentor, and one of my favorite topics, leveraging your points of difference. As a ‘jack-of-all-trades’ myself, I love bringing the crucial ‘outsider perspective’ to a project. In the current market, your diverse background is much more likely to be a benefit than a drawback. Clark demonstrates the benefits of transferable skills and your unique identity, and the importance of analyzing your skills through the lens of the current marketplace. Skills you’ve had and valued for a decade might no longer be valued, while other skills you perhaps have taken for granted might be more highly-valued than you thought. Don’t miss the value you bring to the job.

Your reinvention won’t be as simple as point A to point B. In fact, it’s almost certainly going to be hard work, and it doesn’t stop once you land that new job. Wherever you are going, Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success. The book even contains a self-assessment, re-cap questions at the end of each chapter, and group discussion questions at the back of the book. Start by reminding yourself that your future is too important to be left up to chance; then open Reinventing You and get started.

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May 1, 2013

Thinker in Residence: Jackie Huba, author of Monster Loyalty

Filed under: Book Reviews,Marketing,Thinker in Residence,Thought Leaders,Uncategorized — Sally @ 8:37 am
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Jackie Huba
is the co-author of two books on customer loyalty. Citizen Marketers: When People are the Message documents the emerging world of social media and how brands should begin to embrace a participatory culture. Jackie’s first book, Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force, explains how companies convert customers into evangelists who spread the word about products, benefits or value propositions. Huba’s work has frequently been featured in the media, such as the Wall Street Journal, The New York Times, Businessweek, and Advertising Age. She was a founding Board Member of the Word of Mouth Marketing Association. Her new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics, will be released May 2, 2013.


Our Take on Monster Loyalty:

Lady Gaga is a musician, an entertainer, and a pop star. She wears crazy outfits and has wild videos. But if you ask some people, she’s so much more than that. She’s the person who inspires them, who gives them confidence, and who listens to them and understands. Clearly, Lady Gaga isn’t just making music and putting on a show. Her work centers on connecting with her fans, which she calls “Little Monsters.” And by doing so, has created a devoted following of millions and a long-term business strategy that rivals most businesses today. A musician! Who knew?

Jackie Huba knew. She herself was a fan of the artist and began to observe the ways that Lady Gaga interacted with her fans – some of them unique, all of them personal and sincere. As CEO of her business, Gaga does everything from personally inviting fans backstage at concerts to chatting directly with fans on their own social network to discuss everything Gaga related. An online marketing expert, Huba has long shed light on the power of word-of-mouth marketing, and she saw Lady Gaga take it to a level most companies only dream of. So, she wrote a book about it: Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics.


“An important step in creating passionate, loyal customers is not just to focus on the features and benefits of your product or service but to make sure customers know that your business is about something bigger. By bigger, I mean something emotional that people can believe in.”


Most musicians are focused on writing the next big hit, staying relevant, and creating products to sell their fans. According to Huba, Gaga focuses first on connecting with fans. After all, without fans, a good song is unheard, a concert hall is empty, and merchandise is unsold. Huba includes a quote from Lady Gaga to illustrate: “I’m not the beginning anymore. I don’t really see myself anymore as the center. They’re the center. I’m the atmosphere around it…I will continue to become whatever it is [the fans] would like for me to be.” How many companies think like this?

Huba examines a variety of them – Fiskars, Mini, Method, and other companies that share Lady Gaga’s commitment to and reliance on her followers. These companies, like Gaga, know to “Focus on your One Percenters” in order to “Build a Community,” and “Embrace Shared Symbols” to “Make Them Feel Like Rock Stars.” While there are companies successful at this approach, none of them are as successful as Lady Gaga. And therein lie the lessons to learn, and the inspiration to change our business for the better. Huba states:

Building community starts with finding a common thread that brings people together. Common experiences that the members of a community have had help define what a community is all about and make it possible for members to rely on one another for support. Companies who want to build these kinds of communities have to act small even if they aren’t. They need to treat customers like peers and create a feeling of intimacy–a feeling that those customers are part of a group of like-minded people, not merely purchasers to be mass-messaged at.

Monster Loyalty is a book about marketing, customer engagement, and building a business for the long haul. It also happens to be about an engaging but unlikely character, one with a very specific vision that connects with a very specific fanbase, one we can all learn from. Don’t miss the opportunity this book offers to create your own distinctive brand that inspires a monster-amount of loyalty.


Explore Further:

Named as one of the 10 most influential online marketers, Jackie co-authors the award-winning Church of the Customer blog. With more than 105,000 daily readers, it’s ranked as one of the most popular business blogs in the world.


Next:

Check in with us tomorrow as we continue our Thinker in Residence series on Jackie Huba with a Q&A interview on what brands can learn from Lady Gaga and companies who create both buzz and meaning.

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April 26, 2013

Untapped Talent: Unleashing the Power of the Hidden Workforce

Filed under: Book Reviews,General Management,Human Resources/Organizational Development,New Releases,Uncategorized — Tags: Monroe, Organizational Development, Talent, Untapped — Sally @ 10:04 am
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Kudos to the author and publisher for coming up with such an intriguing title. It’s impossible not to wonder just who this “hidden workforce” is, and surprisingly, organizational development expert Dani Monroe reveals that an untapped source of talent is right under our noses: our current underutilized employees.

Over the course of my career, I saw hundreds of extremely intelligent, well-credentialed men and women with master’s degrees in business, degrees in engineering, math, technology, and liberal arts. They all had a strong desire to succeed in their work, but they all faced unique organizational obstacles. For a variety of reasons, many of which it took me years to uncover and understand, these professionals represented silenced voices in their workplaces. They represented what I’ve now come to define as “untapped talent”–professionals with relevant skills and abilities who aren’t making the most of them.

Before we look at the “variety of reasons” that causes a person to languish in an organization never realizing his or her potential, let’s define just who these folks are in context of Monroe’s Untapped Talent. “Untapped” doesn’t necessarily mean “unsuccessful,” at least in the way we recognize. “Ironically, the people who fall short of their potential often appear as if they have achieved the upper-middle-class American dream,” Monroe writes, explaining that despite outward appearances, these employees are often just going through the motions, no longer able to engage, not able to move forward. “They aren’t just hidden. They are, in a word, unhappy.” So this book isn’t so much geared toward finding diamonds in the rough; instead, it’s about polishing the slowly-tarnishing silver.

The author is careful to acknowledge that it is the responsibility of both the organization and the employee to solve this problem, and emphasizes that both the person and the organization will benefit from solving said problem. “When you find yourself in the hidden workforce,” Monroe warns, “…you lose. When that happens with the people on your team, your team and you lose. And your organization loses. And your customers and clients lose. And your community loses.” In other words, everyone wins by recognizing untapped talent–even if that person is yourself.

Monroe explains that there are a number of factors that contribute to losing good people within an organization: restricted access to the right people/mentors/resources/feedback, indoctrination or unification, seeing talent as nontransferable to other tasks/projects, promoting without training, assumptions about which people are appropriate for certain roles, exclusion from decision-making, and general passivity. At play here, she says, is an “unconscious bias” that limits our ability to be creative and progressive thinkers.

So how can organizations change? First, address the culture. “[A] culture of talent stewardship begins with the informal practices of its leaders. These leaders take the time to get to know people throughout their organizations, not just those within their immediate sphere of influence.” Then, appreciate the importance of soft skills (in addition to intelligence and technical skills.) “The nontangible nature of the skills makes it difficult for some people to recognize their importance in daily operations.”
And how can the employees change? Monroe tells us to become “personally sound” which includes self-awareness, confidence, just sort of settled with ourselves, so that we can clearly see what we bring to the table.

Getting to these untapped talents begins with a simple, but often difficult, three-step process. It starts with identifying our crucible moments. Then we must reflect on how those moments shaped us and where they are taking us. Finally we recognize ourselves with who we were, who we are, and who we want to become.

Circling around to how this concentration on the self can help change an organization, Monroe says that after we have achieved a sense of personal soundness that (re)sparks our own engagement, it is important to mentor others. How do you recognize untapped talent in your organization? Typically, Monroe says, these people, no matter what work they currently do, display the 3 R’s “resourcefulness, resilience, and resolve” and she closes the book with chapters on each.

Untapped Talent is an efficient book and Monroe doesn’t spend a lot of time offering anecdotes or case studies. Instead, she relies on her expertise to lay out this common conundrum and offer pragmatic fixes. But that’s not to say the book lacks passion. Clearly Monroe is a champion of the underappreciated and/or the underperforming, and it is clear that helping people find fulfillment and achieve their potential motivates her work. Both leaders and employees can benefit greatly from reading Untapped Talent, in order to recognize that untapped talent within yourself or your organization.

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April 23, 2013

Nice Companies Finish First

Filed under: Blog,Book Reviews,Leadership — Michael @ 10:42 am
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Bad management—chances are we have either worked under bad management or we know someone who has. The harmful effects of a bad manager often extend as far as the private lives of staff, but the more obvious effects can be seen inside the workplace. Sadly, bad bosses are not all that uncommon. But there is hope. There is a trend toward doing good, and smart companies are finding this out quickly. In the hyper-connected world, there is no hiding bad behavior. Successful companies are the ones that do good work, and do it in a way that’s good for all involved. Managers are part of this equation. This is the focus of Peter Shankman’s new book, Nice Companies Finish First.

The fundamental principle that drives Nice Companies Finish First is the idea that goodness begins at the top. It’s difficult for a company to see pervasive goodness if the managers are not modeling the kind of behavior that creates success. Shankman leads with a list of 9 ‘do-nots’, which he calls ‘The 9 Warning Signs of a Hopeless Jerk’. The list is a sequence of ‘I’ve seen that before’ traits, but maybe the most commonly witnessed is this one:

Know-It-All-Dictator: The top dog doesn’t leave room for disagreements out of a sense of personal insecurity, arrogance, or both. The loyalty of the few cronies he or she has is built on fear, and so isn’t authentic friendship. [...] This often results in a dulled level of commitment and enthusiasm on the part of other employees and partners who may stop telling the truth, or even start lying just to avoid the boss’s wrath.

This list of hopelessly jerky behaviors is a nice starting point. If you’re a manager, you’ll likely find it impossible not to check your own management style against the list. But that’s only the beginning. Shankman follows this with nine chapters that delineate behaviors antonymous to the nine jerky behaviors.

Leading the ‘guide’ on management behavior is “Enlightened Self-Interest”, which Shankman describes as the underpinning of successful leadership:

…the act of doing something that benefits you and your constituents, whoever they may be. It’s such a crucial concept because it represents the ultimate combination of human nature and strategic thinking.

Shankman follows this with additional traits, like “Strategic Listening” and another crucial one: “Gives a Damn.” The interesting thing about Shankman’s list of positive behaviors is that much of what appears to make up a good manager also happens to be worthwhile behavior for any human being, in almost any kind of relationship. And this brings us back to that all-encompassing strategy that defines the future: be good. Of course it takes a lot of experience and deep knowledge of your market in order to lead a company, but equally important are those traits that make a person good. Turn yourself into that kind of manager, and watch all of your staff inject that positivity into every corner of your company.

The point of the book is driven home by what might seem like an unlikely example: the singer Tony Bennett. Shankman shares his experience with Bennett and the impact it’s had on his professional career, and then asks, “What to these anecdotes have to do with leadership and success?” But after a brief re-cap of the singer’s career, Shankman reminds us of what has been perhaps one of the most important aspects of his success: “Tony Bennett is a nice person.” Of course his music is well-loved, but his good character is what has opened the door. Of course, you might be thinking, “Well that’s simple enough. Why do I need a book to tell me to be nice?” And maybe you don’t. But if it were that simple, why are they still publishing management books?

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April 5, 2013

How to Be Interesting

Filed under: Big Ideas,Book Reviews,Design,Personal Development — Jon @ 11:59 am
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This week, Dylan and I went to go see Jessica Hagy speak at the wonderful Lynden Sculpture Garden. Hagy, an ex-advertising copywriter who now creates doodles and charts with keen observations on people and the situations they find themselves in, presented a summary of her “10 Simple Steps” from her new book How to Be Interesting (In 10 Simple Steps).

After enjoying her previous book Indexed, which consisted solely of pages of charts and minimal commentary, I was curious what her presentation might consist of. Silence, while hilarious charts appeared on screen? An attempt to verbalize the complexity of ideas within charts? The answer, a bit of both! But just as interesting as the formal presentation itself was Hagy’s informal chat about how she works and what she’s working toward. While most of her answers to the audience’s questions revolved around the internet, she also talked about observing different types of people in public situations, which usually provided inspiration during any period of writer’s (or doodler’s) block.

So, How to Be Interesting. The title is both funny and curious, and that’s exactly the talent Hagy has. Being interesting is a primal need, yet when do people really talk about this in a way that doesn’t have some kind of agenda behind it? In the book, there are very obvious, concrete statements combined with peripheral emotions, goals, and personality traits that we all have brushed with at one time or another. Consider this example:

Recall What Makes You Cry

A place. A person.
A creature. A song.
Now devote a little more of yourself
to that memory.

Hagy includes this not to come across as some lonely poet, but as a way for the reader to consider something that “Moves you to ACT up & SPEAK out.” In fact, the book is 100% about action, encouraging people to make the changes they want to make in their lives: be innovative, share, develop confidence, explore, try, fail, and ultimately succeed at being the best you can be. Change the world. That is, after all, what makes us interesting.

 

 

 

 

 

 

 

It was great to meet in person, but this was not our first interaction with the author. A few years ago over at ChangeThis, we published her manifesto, “Indexing a Career.” Check that out for starters, and then pick up a copy of her latest book, or a stack for your team. After all, don’t you want to work with an entire company of interesting people?

 

 

 

 

 

 

 

 

 

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March 27, 2013

Global Dexterity

Filed under: Blog,Book Reviews,Global Business — Michael @ 11:23 am
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While reading Andy Molinsky’s new book Global Dexterity, I was reminded of an experience I had shortly after starting my first job as a working professional. I had been on the job for about a month. A colleague in my department was turning 30, so we were celebrating in a vacant office with some grocery store cake. Standing around the table in this cramped and florescently-lit office, the conversation turned to the topic of a staff member who had been let go before I was hired. There were jokes made, and the general sentiment toward the woman in question was negative. Despite the fact that I didn’t know her and hadn’t worked with her, I also made a comment (not a joke, simply a comment) I thought was fine and in keeping with the overall tone of the conversation. I was immediately and publicly rebuked by an older colleague, who told me I didn’t know the woman and that I was being disrespectful. At the time I was embarrassed, but I feel now like I could have gained from what Molinsky lays out in this very useful book.

Global Dexterity sells itself as a guide for adapting your behavior across cultures. My initial thought when reading the introduction was to the point that the book would be narrowly focused on the more obviously global differences: US-born professionals working in India or Japan. And Molinsky does touch on that, since it’s an important part of what we think about when we think about working across cultures. But there is also this broader, more universal application to the concept of global dexterity. The book defines global dexterity this way:

The capacity to adapt your behavior, when necessary, in a foreign cultural environment to accommodate new and different expectations that vary from those of your native cultural setting. [...] Global dexterity is a critical skill for anyone from any culture attempting to function successfully in today’s global environment.

And again, the obvious application is to the most commonly-used definition of ‘foreign’: other countries. But there are other kinds of foreignness that we perhaps forget about when we think of the workplaces inside of a single country. My experience as a ‘disrespectful’ new hire was a result of my failure to adapt to the environment I was working in. Anyone new to the working world will find him or herself in the same position; every workplace has its own culture and decoding that culture is essential to your professional and social success there. The rise of the ‘solopreneur’ and the freelance marketplace also speaks to the importance of global dexterity among professionals. As a freelancer or consultant based in Manhattan, you might find yourself in another world when you’re working on site in Nebraska. The possibilities for cultural foreignness can’t be accounted for before the fact, so it’s that much more important to be adaptable, or dexterous.

Global Dexterity presents a six dimensional approach for doing what Molinsky calls ‘diagnosing the cultural code’, that is, figuring out how to behave in this new culture. The ample research done for this book is made evident by the dozens of real case studies presented to illustrate the ways in which immersion into a new culture can be a challenge. Viewing the workplace through the lens of Molinsky’s six-dimensional approach can ease that challenge. This book is a quick and easy-to-understand resource for anyone who might find himself in a remotely foreign culture. It might simply save you some unneeded embarrassment, or it might go as far as saving your job.

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March 7, 2013

Why Managing Sucks (and How to Fix It)

Filed under: Blog,Book Reviews,Leadership — Michael @ 12:35 pm
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In the world of professional work, there is a growing conversation about how work can be done and what is most important to a company and its staff. In 2010, we selected Rework as Business Book of the Year because if offered fresh thought on everyday business operations; it gave affirmation to the companies that were saying, “the old way is not the only way.” Pragmatic companies and their leadership teams have begun to tolerate and even embrace practices like telecommuting, choosing to focus on the results, rather than the process. CultureRx founders Jody Thompson and Cali Ressler have long been engaged with this conversation. In 2008 they published Why Work Sucks, a manifesto that advocates a shift of focus from old-fashioned means of measuring work to a simpler way: look at the results. Continuing the conversation, Thompson and Ressler are back with a new book that tailors the results-oriented approach to the needs of leaders: Why Managing Sucks and How to Fix It.

Why Managing Sucks is built on the same foundation as Why Work Sucks, both of which espouse this single fundamental point: focus on the results, not the process. Ressler and Thompson introduce the book with some pretty convincing arguments, namely that people (your employees) work happier and better when they are in control of their time (and subsequently in control of their lives). The introduction presents 13 guideposts for managers to seek on their way to creating a Results-Only Work Environment (ROWE). My favorite of these guideposts are:

#5 … Work isn’t a place you go; it’s something you do.

#13 … There is no judgment about how you spend your time.

When I read admonition like this, I automatically think, “Of course! This is excellent advice.” After all, an organization’s expenses and revenue are related to the results of their people’s work, not so much the time devoted to a specific job. I also know that ROWEs are a rarity in the professional world, despite the seeming trend toward more ‘flexible’ work arrangements. But as this book states early on, there is a significant difference between an organization with flexible scheduling and a ROWE.

…flexible schedule is an oxymoron. By definition, there’s nothing flexible about a schedule.

A ROWE gives each and every person complete control over their time, and not just some of it—all of it.

Managers might be hesitant to even entertain completely handing over control of employees’ time, and with good reason. Managing a ROWE is quite different from managing employee time and trying to figure out whether or not any or all of that time was well-spent or crucial to the organization’s what. But as Thompson and Ressler underscore in chapter 2, “Motivate Me”, there is intrinsic motivation for employees who are free to work when and how they prefer, and this is motivation that is otherwise hard-earned (or never earned) through more ‘traditional’ management means, whether it’s higher salary or other time-intensive activities that neither managers nor their staff enjoy.

From a management perspective, the ROWE concept reduces to one essential idea (even more essential than results): respect. Transforming your workplace to a ROWE will present an injection of respect between employees and their managers, and also between all staff and the work they’re accomplishing. A common response to ideas like ROWE would be, “Well that’s nice, but in the real world, we can’t all just show up whenever we please.” Though apathetic, there is some truth to this response. Maybe you’re a middle-manager who’d love to transform your workplace into a ROWE, but your manager (and her manager) won’t consider it. Early in the book, the authors say, “You’re either a ROWE, or you’re not. Period.” Perhaps, but if you’re aspiring toward bringing more respect to your relationships with your staff, Why Managing Sucks might still be your answer, regardless of whether or not you can go all-out ROWE. Whatever you call your new management program, you’re going to learn some important things about how to motivate your employees and how to shift focus from time spent to results.

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February 26, 2013

Visual Leaders

Filed under: Blog,Book Reviews,Leadership — Michael @ 12:22 pm
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Leadership on its own is hard work. Leaders require many skills, but one particularly important ability successful leaders must have is vision. Despite being clichés of success, companies like Amazon and Apple are time and again exemplary largely because their leaders have been able to visualize the future and steer their followers—employees and customers—toward this vision of the future. As important as vision is, a leader’s vision is almost useless if that leader can’t communicate her vision to her team. This is where David Sibbet’s new book Visual Leaders enters the scene. How do we as leaders communicate with the people responsible for the multitude of different operations that amount to the larger function of moving our organization forward? As Sibbet demonstrates, there is a new trend in leadership communication, and it dovetails beautifully with the very idea of vision.

Sibbet kicks the book off with a kind of overview, “Seven Essential Tools for Visual Leaders”. This includes more basic principles such as metaphors and models, but it also holds specific tools, such as video and virtual visualization via digital media. The underlying idea is, of course, that communication that goes beyond simple text will create a better learning experience. Certain cognition theory reinforces this; there is a benefit to using symbols or images in conjunction with text, and Sibbet’s tools all stem from this fundamental idea.

The book offers HeathEast Care System in St. Paul, Minnesota as a case study. Over the course of two years, two of HeathEast’s mid-level managers created what they call a ‘Quality Vision’, a clear and highly visual description of the direction of their organization. This was then shared with staff and the visualization has helped HeathEast focus on the big-picture goals, turning those goals into more than nebulous ideas or business-speak.

Visual Leaders delivers on its promise, offering actual tools for visually communicating and documenting ideas, as well as the tools to roll these ideas into powerful visualizations that can be shared both inside and outside the walls of your organization. Sibbet offers an understanding of mental models, and this connection helps to propel the implementation of the more template-oriented content in the book. If you’ve been bumping your head against a wall in search of new ways to help your management communicate with each other and the rest of your organization, Visual Leaders might just be the book you’ve been looking for.

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February 15, 2013

Jack Covert Selects – Playing to Win

Filed under: Book Reviews,Jack Covert Selects,Leadership,Strategy — Tags: choices, harvard, lafley, martin, playing, strategic planning, strategic thinking, strategy, win — Sally @ 10:52 am
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Playing to Win: How Strategy Really Works by A. G. Lafley & Roger L. Martin, Harvard Business School Press, 260 pages, $27.00, Hardcover, February 2013, ISBN 9781422187395

I doubt there are two more intelligent business minds out there than Lafley and Martin. A.G. Lafley was the CEO of Proctor & Gamble, and Roger Martin is the Dean of the Rotman School of Management and an award-winning business author and innovator. Playing to Win meets the high expectations raised by those two names, and is the best business book I’ve read so far this year.

Playing to Win relays the strategic approach P&G used over the 10-year period Lafley (with Martin as advisor) led the company to increase its market value to $100 billion. But this isn’t an industry book as much as it is a “story about choices, including the choice to create a discipline of strategic thinking and strategic practice within an organization.” And that’s truly what makes this book so good. It is indeed a story, and its two authors are invested in communicating the impressive work done at P&G and teaching this approach to others.

Lafley and Martin first set out to right some wrong thinking about strategy. Strategy is not about having a vision, and it’s not about having a plan. Strategy should not be truncated by some rationalization that the world is changing too quickly for a long-term strategy, or be limited to being just a “bigger” version of what you already have, nor a series of benchmarks. So then what is strategy about? For Lafley and Martin, strategy is about winning.

The essence of great strategy is making choices—clear, tough choices, like what businesses to be in and which not to be in, where to play in the businesses you choose, how you will win where you play, what capabilities and competencies you will turn into core strengths, and how your internal systems will turn those choices and capabilities into consistently excellent performance in the marketplace And it all starts with an aspiration to win and a definition of what winning looks like.

Winning requires a strategy that “is a coordinated and integrated set of five choices: a winning aspiration, where to play, how to win, core capabilities, and management systems.” Those five choices, which the authors visualize as a cascade, can then be applied to multiple aspects of a problem. This systematizes strategic planning at every level.

Part of Playing to Win’s appeal is that the authors are unapologetic in their insistence that we aim high and set lofty goals. The other is that they provide a rock-solid ladder on which to climb.

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Jack Covert Selects – Top Dog

Filed under: Book Reviews,Jack Covert Selects,Personal Development — Tags: bronson, competition, losing, merriman, TopDog, winning — Sally @ 10:49 am
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Top Dog: The Science of Winning and Losing by Po Bronson & Ashley Merryman, Twelve, 352 pages, $27.99, Hardcover, February 2013, ISBN 9781455515158

No one wants to be a loser, no matter how unimportant the game. Winning is fun, it makes you feel good, and winning validates the effort invested. In this regard, everyone is competitive. But, clearly, how we show that competitiveness and how much we value it is different from person to person.

Po Bronson (author of What Should I Do With My Life?) and Ashley Merryman, (Bronson’s co-author of NurtureShock) have written a new book that examines the science behind our innate competitive spirit entitled Top Dog: The Science of Winning and Losing. Drawing heavily on scientific experiments and case studies, Top Dog is a fascinating glimpse into the psychology and biology that fuels how we react to both winning and losing in different situations.

Sometimes the stakes are low (competitive dancing) and sometimes high (surviving a jump from a plane), but in all cases, competition is stressful. The level of stress can vary by situation, and even by gender, but the key factor is how much of a chance we feel we have at winning. Bronson and Merryman explain:

For most of us, competitive fire is hugely impacted by what we feel our odds of success are. It’s a big difference if you’re competing against ten people or competing against 100. When the field is too large, and the chance to be near the top is slim, people don’t try as hard.

That perceived chance of winning, determines the level of stress involved. And how we deal with that stress drives both our actual chances of success, and how much we allow ourselves to lose, or rather, give up.

But the pressures of winning aren’t only in our heads. Your work environment can encourage healthy competition, or unmanageable stress in the face of competition. For managers, this insight can become a tool, a way to create the perceived chance to win so employees are encouraged to seek opportunities we know we have a chance at succeeding in, and truly give our best effort.

Understanding the science of competition that Bronson and Merryman present through their delightful stories and concrete data in Top Dog could be the key to the motivation, performance, innovation, and even personal fulfillment that so many are looking for.

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