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May 21, 2012

KnowledgeBlocks

Filed under: Ask 8cr!,Big Ideas,Book Reviews,Careers,Entrepreneurship,General Business,General Management,InBubbleWrap,Innovation,Internet,Leadership,Personal Development,Publishing Industry,Small Business,Technology,The Company,Thought Leaders,Training and Development — 800-CEO-READ @ 3:34 pm
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We’re very pleased to announce the official opening of KnowledgeBlocks, a subscription-based service and online resource that gives readers access to quality content and business resources, a way to save, organize, and customize the information that is important to them, and engages business authors and thought leaders to help solve business problems and build new knowledge.

Among the key features of the site, subscribers have access to the following:

  • Explorations: Every month we publish three business book explorations that examine a narrow subject within a broader business topic. Each begins with a featured book and then branches out in unexpected directions, introducing you to author insights via podcast or interview, other related must-reads, curated links, and brief analyses that will help you build your business knowledge.

  • Thinkers-in-Residence: This key feature of the site offers authors the opportunity to connect directly to a dedicated audience via webinar and a stand-alone page of author-contributed material such as Q&As, blocks, and featured books.
  • Giveaways: Continuing the weekly book giveaway tradition of our inBubbleWrap program, we will put the latest releases in the hands of a smart, dedicated, interested and influential business audience.

The site is being administered and curated by the immensely talented and capable Sally Haldorson, who has been with the company for 14 years and was the editor of The 100 Best Business Books of All Time, giving her a wealth of knowledge on the business genre that is hard to top.

We hope to see you over there.

 

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September 21, 2011

It’s Not About You

Filed under: Book Reviews,InBubbleWrap — Sally @ 2:51 pm
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In 2008, a little book called The Go-Giver took the business book world by storm, and still is a perennial favorite. Bob Burg and John David Mann’s The Go-Giver: A Little Story About a Powerful Business Idea is a parable that showed how giving could actually increase profits, rather than diminish them. More than that, it showed that those who don’t give, actually struggle more, and are likely in a position to fail.

In 2010, Burg and Mann released Go-Givers Sell More, which was not a parable or story, but a straight-up guide about the values of giving. This proves these guys aren’t just good story tellers (they are that, too) but provides clear details on how to apply The Go-Giver principles to your business; with examples and further insights.

Now, in 2011 Burg and Mann return to the parable format with their thought-provoking new book, It’s Not About You. Burg and Mann’s story unties some of the knotty myths about what makes a good leader. Wisdom cannot be forced. People cannot be forced. Even if you think your way is the only way, intimidation and manipulation won’t get you very far. Instead, the authors present a number of intriguing and atypical leadership ideas that include a few lessons in linguistics (choose the right words and understanding what they really mean matters), attention to detail (don’t lead from above, experience what it is to work below), what’s important (your employees are people, and when you show your human side, those people respond), and so on. With the ultimate message being, as the title says, leading is “not about you.”

With It’s Not About You, Bob Burg and John David Mann once again succeed in breathing new energy into the business parable, and really, It’s Not About You is a life lesson for everyone. The good news is that we are giving away 20 copies of the book over on inBubbleWrap this week!

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February 21, 2011

A new inBubbleWrap giveaway!

Filed under: InBubbleWrap — Sally @ 8:39 am
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This week we are giving away 20 copies of The Velocity Manifesto: Harnessing Technology, Vision, and Culture to Future-Proof Your Organization by Scott Klososky.

This new book by Scott Klososky is perfect for leaders who are curious and committed, and are willing to dive into future, not just dip their toes in. And I mean that literally, this book is a deep and wide pool of information and inspiration that ranges from the practical to the prophetic.

Klososky (whose experience is as wide-ranging as his book’s content) opens the book with this aggressive statement: “Many of you will lose your leadership position in five years or less unless you embrace the velocity manifesto.” Obviously the next question for every reader who takes this warning to heart will be, Just what is the velocity manifesto? Klososky replies: “You want the pithy version? Keep pace or go home.” (We live this reality in the rapidly changing book business, that’s for sure.)

Then he lays it all out:

“You will learn concepts, processes, and leadership skills that will enable you to increase the velocity of your organization and thrive in today’s technology-driven environment. In these pages, I will discuss everything from your company’s digital intrastructure to your work-at-home policy and show you how to take immediate action to improve your rate of success. So hang on tight.”

The Velocity Manifesto will ultimately help you keep your eye on the prize, the real prize of building a “future-proof” business, and avoid being distracted by all the glittery distractions that new technology and new media bombard us with.

Read more about The Velocity Manifesto here, then sign up to win!

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February 1, 2011

inBubbleWrap Giveaway!

Filed under: InBubbleWrap — Sally @ 10:34 am
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Last week on inBubbleWrap we offered Content Rules by Ann Handley & C.C. Chapman. That book, all about creating quality content to create a solid foundation for your social media ventures, is one of The New Rules of Social Media book series that David Meerman Scott (author of The New Rules of Marketing & PR) and John Wiley & Sons started to guide both the Internet-saavy and the novice.

This week, we are offering David Meerman Scott’s Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. As the world around you speeds up and evolves, so must your marketing strategies. You must be agile, Scott declares, because “[t]he narrative of your business now unfolds, minute by minute, in real time. And it’s driven by your customers, talking among themselves–no longer guided by the mass media your ad budget can buy.”

There are few people in the business book world who are so dynamic as David Meerman Scott and his personality and depth of knowledge drives the book and makes it readable, cogent and your best guide to becoming a force amidst all the clamor. Learn how to embrace the now, tap into the crowd, go mobile, react immediately (and put out the fires that sometimes result in quick action), make the sale, and stop being afraid of transparency. No worries if you aren’t the head of your marketing department because “[t]he book digs into details about how companies, nonprofits, government agencies, entrepreneurs and even jobseekers get a leg up on the competition by being first to market and by communicating quickly.”

Click over to inBubbleWrap to sign up to win one of 20 copies of Real-Time Marketing & PR!

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January 14, 2011

inBubbleWrap: My Orange Duffel Bag giveaway!

Filed under: InBubbleWrap,Uncategorized — Sally @ 2:20 pm
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As Sam Bracken, author of My Orange Duffel Bag, says below, “Everyone has their own story.”

By all accounts, Sam Bracken’s story is one of success. He graduated with a 3.9 GPA as #11 out of a class of 720 and won a full ride football scholarship to the Georgia Institute of Technology, graduating with honors, and then received his MBA from Brigham Young University’s Marriot School of Management. He is now an executive with FranklinCovey Media Publishing.

But we all know that judging a book by its cover (more on that later) is a risky practice, and Bracken’s book, My Orange Duffel Bag, will, from its first page, give evidence that Bracken’s journey has been anything but easy.

But out of hardship, Bracken fought to change the direction of his life, and his book, My Orange Duffel Bag, provides readers with not only his life story, but a philosophy of radical change for everyone. Enumerating 7 Rules for the Road to reset the course of your life, or simply re-inflate your levels of thankfulness and dedication, Bracken’s message is this: “Not everybody is brought into this world in the same environment. However, our choices determine our level of happiness.”

We are giving away 20 copies of My Orange Duffel Bag this week on inBubbleWrap.

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August 25, 2010

New inBubbleWrap Offer: Think like a Rich Dad

Filed under: InBubbleWrap — Sally @ 8:49 am
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If you didn’t already know this, 800-CEO-READ powers a business book giveaway site called inBubbleWrap. Once a week, we post a new offer for a free book, usually a new business title. All you have to do is answer two questions related to the giveaway and provide your contact info (that we only use for inBubbleWrap giveaway notices) and you are entered to win!

We are giving away two of the best selling business/personal finance books of the summer: Rich Dad’s Prophecy and Rich Dad’s Conspiracy of the Rich!

Rich Dad’s Prophecy is #3 on the Inc./800-CEO-READ bestseller list and it focuses on “the question on every working person’s mind: Will I ever be able to retire?” Rich Dad’s Conspiracy of the Rich is #6 on the list, and was written online in serial progression by Kiyosaki and features contributions made by readers, an unusual process that captured the urgency and confusion of the current economic chaos.

This week on inBubbleWrap, we are giving away 20 sets of these two best selling Rich Dad books.

Sign up to win today!

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July 21, 2010

Win some free Tough Love

Filed under: ChangeThis,InBubbleWrap — Sally @ 1:44 pm
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We’ve got a SPECIAL OFFER this week on inBubbleWrap! Free TOUGH LOVE!

John Moore is a man who knows his stuff.

  • Author of Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture

  • Author of the ChangeThis manifestos, What Must Starbucks Do? and Tribal Knowledge
  • Marketing strategist who designed and implemented marketing programs for both Starbucks Coffee and Whole Foods Market.
  • Owner of Brand Autopsy Marketing Practice, a consultancy helping businesses profit by marketing with passion and purpose.
  • Author of the well-read Brand Autopsy blog

As we’ve mentioned previously, we were thrilled to team up with John Moore in offering our first full-length book for sale on ChangeThis. This week, we are offering 20 PDF copies of TOUGH LOVE, John Moore’s business book masquerading as a screenplay.

Fast-paced, familiar and timely, TOUGH LOVE is the perfect story for our times. TOUGH LOVE is a human story. But TOUGH LOVE is also a story about finding solutions. About doing things wrong. About making the hard decisions. About moving on. Settle in with the script, a cup of your favorite brand of coffee, and enjoy!

Click here to learn why you’ll love Tough Love: Scripting the Drive, Drama & Decline of Galaxy Coffee and to sign up to win!

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May 13, 2010

An inBubbleControversy?

Filed under: Blog,InBubbleWrap,New Releases,Social Responsibilty,Uncategorized — Sally @ 11:18 am
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After I posted my new inBubbleWrap article and giveaway last week, a friend commented with a link to a This American Life story which looked into the validity of Steve Poizner’s written account of his time at Mount Pleasant, the high school where he, a successful Silicon Valley business man, volunteered to teach for a year in the early 2000′s.

The accusation against Poizner is that he greatly exaggerated just how downtrodden the school and its students really were. He describes the neighborhood as having “[y]ellowing, weedy gardens” and “driveways marred by large oil spots or broken down cars,” the school itself as “painted a surly brown” with “a big portal onto the campus…like the entrance to a cave.” The administrator is “dull,” many of the teachers biased against his Republican conservatism, the kids underprivileged and inattentive, if not down-right dangerous, and the classrooms “[b]athed in the harsh light of overhead fluorescent bulbs, the space…as uninviting as an interrogation room.” Poizner uses statistics regarding teen pregnancies, violence and state standards to drive the point home that there was some risk in his decision to teach at Mount Pleasant.

This American Life pokes a number of holes in Poizner’s recollections of Mount Pleasant and the desperate state of the school, but toward the end of the story, several people are interviewed who give Poizner a pass on the alleged hyperbole and support his commitment to teaching, and his representation of the poor academic performance of the school.

Poizner refutes any implication that he “got it wrong” when Ira Glass pushes him on the subject during their interview included in the This American Life piece, and I think this point of view is, in one way, defensible. Last summer, I took a week-long nonfiction memoir writing workshop at the Iowa Summer Writing Festival. I have always had an interest in memoir and continue to write down my own story periodically. One of the recurring questions for our professor, a published memoirist, was just how accurate our writing, our recollections of the past, had to be. Many memoir and nonfiction writers are gun-shy after the drama of James Frey’s A Million Little Pieces was outed to be more fiction than nonfiction and other such books were put on trial.

The answer: be as truthful as possible, but know that it is “your” truth and don’t subscribe that truth to another person. Memory is slippery, relative, individual, a changeling. In an article in The Washington Post in 2009, writer Karl Taro Greenfeld reflects on the making of memories.

Memory, neuroscientists now believe, is a pattern or grouping of neighboring neurons firing in the brain in reproduction of the initial pattern that fired when the actual experience happened. Each time that experience is recalled, it triggers a similar pattern of neurons, thus strengthening the memory while at the same time altering it; the grouping may lose a few neurons and gain a few new ones. A memory, in other words, is nothing more than a chemical reaction that is subject to the same variations and inconsistencies as any other human endeavor; we can be no more sure of the accuracy of our recollections than we can be of, say, the accuracy of the next foul shot in basketball. A falsehood can be deposited in the brain and reinforced almost as easily as a true-life experience. Memory is fallible, we all acknowledge that, yet a memoirist is expected to report a version that is true to life.

In other words, if Poizner felt there was a risk in driving his Lexus to Mount Pleasant high school, that emotion could certainly have altered his memory of those first days at the school. For him, the job was high-risk, not only due to his perception of actual danger, but because he was personally taking on a challenge–teaching with no teaching experience outside of his managerial expertise and the odd sales presentation.

So what happens when a nonfiction writer like Poizner writes something that many say is simply an impossibility, or a misrepresentation? Greenfeld explains:

So if a memoirist’s job, on some level, is to sift through and filter those experiences that somehow added up to the person the writer is today, and to present those in some form, chronological or categorical or geographical, that has an internal or narrative logic, then what does one make of a memory — that is, the chemical processes that create a memory — that simply could not have happened? Perhaps that process influenced the memoirist even more than the actual events. Putting aside for a second the need to entertain the reader and the murkier issues of commerce that can also influence a writer’s decision to include or exclude material, and assuming that I am acting in good faith here, then what do I do with the memory that simply could not have happened?

While it is more Poizner’s perspective that is in question more than his facts, this point about “good faith” is worth considering in regards to Poizner’s book. Another criticism of Poizner’s book is that he wrote the book (and perhaps took the teaching job) to further his political career, that he created additional risk in his presentation of the school to make his actions shine brighter. That’s a tough judgment to make since every book has an agenda of some sort, even if it is simply to tell a good story, or as Greenfeld mentions, “murkier issues of commerce, “just as it can be expected that accusations against his work may have an agenda driving them as well.

Clearly Poizner is using his experience teaching at Mount Pleasant as a launching pad for his support and creation of charter school and to shore up his experience base to reference during his run for California governor. Did his alleged misrepresentation of Mount Pleasant harm the school and its students and teachers? Or did it bring singular attention to the school that perhaps improves the school in the future?

I don’t know the answers to those questions, but as I wrote in my inBubbleWrap editorial and as Ira Glass mentions in his This American Life piece about Poizner, public school systems are struggling, many are struggling more desperately than Mount Pleasant, and it is the responsibility of all to find solutions. Regardless of speculation over Poizner’s personal agenda or his perceptions, one hopes his book and his work in that school may cause some to look at how they can serve their community schools personally.

What do you think? Does Poizner get a free pass due to his good intentions and the relativity of memory? Or do his valid deductions lose credence due to his allegedly questionable presentation of the school and its students? Does this controversy make you more or less likely to pick up Mount Pleasant? Might the book still inspire you despite the questions?

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April 21, 2010

Making Ideas Happen on inBubbleWrap

Filed under: InBubbleWrap — dylan @ 3:21 pm
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If you haven’t been keeping up with Sally over on inBubbleWrap, I humbly recommend you start doing so. And this week would be a good time to start, because she is giving away Scott Belsky’s wonderful new book, Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality. She named her post “Making Your Dreams Real,” which may sound hyperbolic, but if you’re a creative person (whether you’re starting a business or a novel) you know that “Making Ideas Happen” really is “Making Your Dreams Real.” After acknowledging the title may sound “a little like claiming that unicorns really do exist and frolic happily at the end of every rainbow,” Sally, like Scott Belsky does in the book, gets into the details on how we go about riding those unicorns:

“When discussing execution, Belsky explains that most people lose interest when they hit a ‘project plateau.’ ‘We know we’re on the plateau when we are overwhelmed with Action Steps and can see no end in sight.’ He counsels that this is when most of us get lured away by a new idea, when really developing endurance is the key to surviving the plateau. Setting up identifiable constraints helps rein in our creativity while still building and sustaining energy. Other guidelines: Make progress obvious and limit your ‘Insecurity Work’ which is that tendency to check results early and often, looking for assurance, but a lack of immediate feedback can take the wind out of your sails.”

That’s just a taste of the great ideas you’ll find in Belsky’s book,* and a sample of the great writing you’ll find on inBubbleWrap. So, head on over for the free copy of Making Ideas Happen, and stay for the elegant writing.

*If you’d like more, you’ll find his manifesto, What the Creative World Needs Now … on ChangeThis.

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February 16, 2010

Your Brain at Work and inBubbleWrap

Filed under: InBubbleWrap — dylan @ 3:18 pm
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Our resident wordsmith Sally, who in her own words “probably think[s] about life in sports metaphors more often than your average nerdy female bookworm,” has posted her second offer over on inBubbleWrap. She asks whether, as is the case with olympic athletes, “every high level of success must be accompanied by an equal amount of sacrifice.”

And, by giving away David Rock’s Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter all Day Long, she hopes to put a book in your hands that will help you work smarter and find a better work/life balance so you don’t have to make Olympian sacrifices to succeed.

She has 20 copies to give away.

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