There are a number of cool, quick items to point you to:
- Dan Schawbel’s Me 2.0 came out yesterday. You can preview the book at Scribd for the next week or so.
- Joel Comm is offering the first two chapters of his new book Twitter Power for free. You can download it for at http://twitterpower.com/free/.
- For the current economic times, look for a new Dr. Suess book next week called “Suess-isms for Success: Insider Tips on Economic Health from the Good Doctor.” I just saw this in USA Today, so when we have a little more info, we’ll pass it along.
- The Street.com has a quick rundown of nine new books that writer Marc Kramer says contain “recession-worthy insights.” Problem-Solving 101, Unlocking Opportunities for Growth and Hit The Ground Running are among the selections.
- Jay Ehret from The Marketing Spot has a post called Change Your Future (and Fortune) by Reading a Business Book. He talks about different kinds of business books, how to read them, and shares the results from a survey he ran about how people use business books.


If you’re discouraged by the dark cloud of political rhetoric that has settled over the U.S. for the past, oh, two years, I recommend reading Whitman’s introduction to Leaves of Grass as a reminder of why we should care so deeply about our country and government:
This is an incredibly accessible and enjoyable book about the cultural significance of geography and physical orientation. Tuan explores the ways people have historically made sense of their surroundings. For instance, he examines why we form attachment to “home,” how time affects our sense of space, and why certain cross-cultural similarities exist among groups that have had no exposure to the habits and values of others (e.g., our proximity to others, or the prominence of right-handedness). I read this book as part of a grad school project on “sense of place” in virtual environments, and it has changed the ways I perceive the space around me and my values with regard to architecture and place.
Reading Emergence was like a thousand light bulbs turning on in my world. I grew up with a mentally disabled family member, but until I read Temple Grandin’s words about what it felt like to be overwhelmed by her existence, I did not fully appreciate the complexities of the minds around me. Grandin has also contributed greatly to our understanding of the animal world, and has worked as a scientist to develop more humane ways of interacting with animals.
Of the few voices we have from this dark period in our world history, Primo Levi’s is perhaps the most renowned and penetrating. Survival in Auschwitz is his memoir of the 10 months he spent in the death camp. He details the subcultures that develop within even the most degrading of circumstances, reflects on our instincts and desire to overcome in the face of utter hopelessness, and creates an arresting, almost visceral reading experience that helped me understand, in my sheltered experience, what millions of people endured through no fault of their own.
I know we give the Heath brothers a lot of love here at 800-CEO-READ, but I hope that my selection demonstrates the transformative nature this recent business book can have on the way you do your work. As a relative newcomer to the world of business books, Made to Stick will forever stick (no pun intended) in my mind as one of the first and most influential business books I have read on communication. I can’t tell you how many times we referenced ideas from Made to Stick while working on