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February 8, 2010

Stressed out?

Filed under: Blog,Safety, Health, and Wellness — Jon @ 3:05 pm
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2009 was a challenging year, and the challenges haven’t stopped in 2010. In fact, we all are likely working even harder to dig ourselves out of last year, or maintain our solid standing in the current one. With that work, comes stress, and unless we manage that stress properly, our hearts will pay the price.

Dr. John M. Kennedy’s new book just came out. Titled, The 15 Minute Heart Cure: The Natural Way to Release Stress and Heal Your Heart in Just Minutes a Day, the book provides a preventative approach to managing stress, and taking care of your heart. This isn’t just a straight medical book; it’s written with the perspective of the business person in mind, and addresses common situations and issues those people have, and how to maintain health in light of them.

Below is an supplementary article to the book. Check them both out, and take it easy!

Healing the Heart of Corporate America:
A Cardiologist’s Prescription

By John M. Kennedy, M.D.

The Problem—Stress in the Workplace

With mounting pressures of the economic crisis and uncertainty about recovery, companies are forced to work efficiently and economically, often resulting in downsizing to protect the bottom line. Inevitably, working leaner, leads to increasing demands and responsibilities of the existing workforce which creates unwanted workplace stress.

And as companies require employees to do more with less, it’s no wonder 30% of my patients are feeling the rising pressures and increasing demands at work. Stories of rising health care premiums, lost pensions, and fear of being laid off when taking vacation are just some of the stories I hear on a regular basis. Unfortunately, if we fail to recognize stress, over time it can wreak havoc on our cardiovascular system. In fact, studies show how work stress increases the risk of a cardiac event.

For example, for a study performed in the UK, 10,000 British government workers with long term job stress were followed over a 12 year period. This study was the first to show that on-the-job stress could cause cardiovascular disease either by a direct result of stress or indirectly by leading stressed employees to adopt unhealthy lifestyles. The study found that those with chronic job stress had a 68% higher chance of having a heart attack, developing angina or dying from heart disease.

Data suggests workplace stress increases cardiovascular mortality, particularly for those who feel physically strained, and who feel there is little or no chance for promotion and career advancement. As a practicing cardiologist, I’m reminded daily of the negative impact stress has on the hearts of my patients, especially in these difficult financial times.

Work stress increases cardiac risk in two ways. First, stress hormones released by the “fight-or- flight” response increase blood pressure and heart rate as well as inflammation, and blood clotting, all of which elevate the risk for a cardiac event. Second, when stressed, we tend to adopt maladaptive behaviors such as physical inactivity, smoking and drinking which create the perfect storm for a cardiac event.

The mechanisms relating heart disease and stress are many and include increased vascular resistance (higher pressure in our arteries), enhanced platelet activity (thick, clot-prone blood), hypertension (high blood pressure), coronary vasospasm (blood flow-limiting constriction), inflammation, electrical instability (erratic heart beat) , and enhanced atherosclerosis (plaque build up in arteries).

What’s more, longitudinal studies show those with high workplace stress are more likely to develop blood cholesterol problems and increased body mass index. And increased body mass index is associated with the metabolic syndrome which is a cluster of signs, symptoms and diagnoses including high blood pressure, elevated cholesterol, blood sugar problems, and increased waist size—all known risk factors for cardiovascular disease.

In addition to jeopardizing health, stress leads to decreased company morale increased absenteeism, diminished productivity, employee turnover, and accidents which cost American business more than the annual total net profits of the Fortune 500 companies. And it’s estimated that US industry loses approximately 550 million workdays each year due to absenteeism further impacting profits.

I refer to these data as the “heart cold facts” which clearly demonstrate how heart disease and work stress are directly linked, and illustrate why now, more than ever before, companies need to maintain the health and wellness of their valued employees.

The Solution—Managing Stress in the Workplace

So, how can companies keep employees, their most important asset, healthy in such challenging times?
Well, despite all the doom and gloom, more and more data is emerging showing the effectiveness of stress management strategies in lowering cardiac risk. And not only does stress management appear to reduce the long-term chances of heart patients having another cardiac event, but a new analysis by Duke University Medical Center researchers and the American Psychological Association demonstrates that this approach also provides an immediate and significant cost savings. Moreover, the researchers found, the financial benefit of stress management was maintained over time.

Realizing the importance and value of employee health, progressive companies are investing in elaborate corporate wellness programs. Many include a variety of healthy lifestyle activities ranging from fitness memberships to online stress management and smoking cessation classes. A number of such programs have shown substantial cost savings.

Cardiologist’s Rx:

Although awareness and cost effectiveness of corporate wellness is appropriately increasing, programs using simple, accessible, stress relieving techniques that can be used on a daily basis, are few and far between.

After hearing thousands of stories of people stressing out at work and seeing the toll it takes on their hearts, I felt compelled to help employees reduce their stress in the workplace and I often tell my patients that lowering stress is as important as treating blood pressure, lowering cholesterol, treating blood sugar, and smoking cessation.

The reason it is so important to learn effective coping mechanisms is that when we ignore the signs of stress we’re less physically active and develop poor dietary habits. Conversely, when we are aware of our stressful triggers and learn to effectively cope with stress, we are more likely to exercise regularly and eat a balanced diet.

So I set out to develop a solution, and developed the BREATHE™ technique, a seven-step exercise that helps reduce stress and heal your heart. BREATHE™ combines two proven forms of relaxation—guided imagery and breath work—and puts a modern spin on ancient wisdom. Both of these techniques elicit the “relaxation response” which is opposite the “stress response”. When practiced regularly, like toning your muscles in the gym, you’ll develop a special neural network that will help you focus and find a sense of calm when faced with one of life’s unexpected stressful challenges.

B is for Begin: In order to develop a rhythm and routine, find the right time of day and a comfortable, quiet place to practice the meditation.

R is for Relax: Though it may seem counterintuitive, relaxation requires focused and conscious breathing. Try to clear all thoughts and concentrate only on your breath.

E is for Envision: I present special imagery exercises and give specific healing metaphors to help lower heart rate, blood pressure, and strengthen the immune system.

A is for Apply: “When reading through the guided imagery exercises and observing the accompanying art, imagine how the heart-healing images and metaphors can be applied and relate to a healthy heart.” By practicing each heart-healing metaphor regularly, they will be filed away in your memory bank, and become retrievable and accessible for high-stress situations.

T is for Treat: The BREATHE™ technique is a pleasurable and therapeutic exercise. Practicing regularly, like exercising in the gym, will foster feelings of elation and happiness.

H is for Heal: The goal of this technique is to unite neural networks that connect your heart and brain, decreasing blood pressure, enhancing immune response, and lowering pulse rate.

E is for End: Every effective exercise has a formal beginning and ending.

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February 18, 2009

Titles Now in Spanish!

Filed under: Advertising,Foreign Titles,General Business,General Management,Global Business,Leadership,Marketing,Personal Development,Safety, Health, and Wellness,Sales — Roy @ 9:24 am
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Here are some new titles that are currently from Urano and Roca publishers. If you don’t speak/read Spanish, then perhaps you know someone that does. I’ve linked to the English versions where applicable – check them out as well!

Mate a Sus Vacas Sagradas or Death to All Sacred Cows by David Bernstein, Beau Fraser and Bill Schwab: Written by the owners of advertising agency The Gate Worldwide, this book aims to take the sacred cows of business out to pasture, showing how adages like ‘always trust your research’, ‘success breeds success’ and ‘the customer is always right’, are not only old and tired but may lead a business completely astray.

Planeta Sediento, Recursos Menguantes or Thirsty Planet, Dwindling Resources by Michael T. Klare: Recently, an unprecedented Chinese attempt to acquire the major American energy firm Unocal was blocked by Congress amidst hysterical warnings of a Communist threat. But the political grandstanding missed a larger point: the takeover of a new structure of world power, based not on market forces or on arms and armies but on the possession of vital natural resources.

Mejora esa Actitud or Improving this Attitude by Jerry Minchinton: Each of us, without exception, is born with innate talens and skills that too often are not developed due to be blocked by negative thougths and attitudes. The purpose of this book is to encourage those talents and help open new opportunities and ideas. If you have mental or emotional patterns that stop you from active participation in life, now you know how to change them. To achieve the changes you want, you must look after the seeds of your future care and feeling well.

Happy Reading and/or Referring these Titles!

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January 22, 2009

New excerpt up – from Green to Gold

Filed under: Safety, Health, and Wellness,Social Responsibilty,Strategy — Tom Ehrenfeld @ 9:45 am
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One of our favorite books, Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage by Daniel C. Esty and Andrew S. Winston, is now available in paperback.
Over on the Excerpts blog we’ve posted a passage called “Green-to-Gold Plays” in which the authors map out the strategies that they have found to create value in organizations that are interested in “doing good and doing well” simultaneously.

Here’s a short excerpt from the excerpt:

An Eco-Advantage Mindset, supported by the right tracking tools, a focus on redesign, and a culture of environmental stewardship, is the foundation for turning green to gold. But the real action lies in the strategies that create value, the Green-to-Gold Plays.
Like any other business strategy, our Green-to-Gold Plays aim to reduce the downsides a business faces (cost and risk) or increase the upsides (revenue and intangible value). Unlike many others, though, these plays don’t sacrifice responsibility in the pursuit of profit — or profit in the pursuit of responsibility. Our WaveRider companies offer proof every day that doing good and doing well can be symbiotic.
We’ve mapped the eight Green-to-Gold Plays drawn from our study of WaveRiders onto the two-by-two strategy framework we outlined earlier. Not surprisingly, most green business efforts to date have focused on the lower left box. Cost reduction is extremely low risk, easy to sell internally, and often pays back quickly. It can yield competitive advantage. But our research suggests that, by focusing solely on the cost side, many companies are missing chances to generate broader Eco-Advantage. Most companies have not yet executed all of the plays — they’re leaving money on the table.

Here’s a direct link to the excerpt: 800ceoread.com/excerpts/archives/008676.html

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January 7, 2009

Two "How" career/life books that deserve a shout out

Filed under: Book Reviews,Careers,Jack Covert Selects,Personal Development,Safety, Health, and Wellness,The Company — 800-CEO-READ @ 8:00 am
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There are two career/life-related books on my desk this morning: How to Be Useful: A Beginner’s Guide to Not Hating Work by Megan Hustad and The How of Happiness: A New Approach to Getting the Life You Want (now out in paperback) by Sonja Lyubomirsky.
How to Be Useful is an antidote to the cynicism and naivete that Hustad believes have seeped into the veins of younger generations of workers, who have developed an attitude of fundamental resistance to all things “corporate” and “ambitious.” She explains that the book “aims to be a corrective to this strange, counterproductive loop of naivete and cynicism. It’s a crash course in successful literature designed to help the tenderhearted and creative people I like so much to avoid these existential potholes.” Hustad introdues some of the most successful pieces of business success literature–from Emily Post’s 1922 best-seller Etiquette: In Society, In Business, In Politics, and at Home, to Stephen Covey’s The 7 Habits of Highly Effective People, to Napoleon Hill’s classic works–and “turned them upside down and shaken out every last bit of wisdom that might be useful to those low on the office totem pole today.” She explains that “this is a short tour of a section of literary history–and what genre of letters is more screamingly American than this one?–but it’s also a critical guide to one’s first few years of salaried labor. (How to Be Useful was a Jack Covert Selects in August 2008 and is featured in our forthcoming annual review of the most notable books in business, In the Books.)
The How of Happiness at first looks like another installment in the recent influx of happiness books, but it offers more than stellar scientific research and psychological analysis. Sonja Lyubomirsky focuses on the “how”:

“Merriam-Webster’s Collegiate Dictionary (11th ed.) lists the first, second, and third definitions of the adverb how as follows: ’1a: in what matter or way b: for what reason: why c: with what meaning: to what effect.’ [...] Above all, this is a book about how to become a happier person, supplying you a road map–a dozen happiness-increasing strategies–for the matter or way to get there and for how to choose the strategies that fit you best” (5).

One of the reasons I am drawn to this particular happiness book is that I opened it to a random chapter and found one of Lyubomirsky’s “Happiness Activities”–Activity No. 8: Increasing Flow Experiences. She introduces and explains Mihaly Csikzentmihalyi’s concept of “flow,” made famous in his seminal work Flow: The Psychology of Optimal Experience (one of the 100 Best Business Books of All Time, by the way!). Lyubomirsky’s attention to Flow is part of a chapter called Living in the Present, in which she “describe[s] two strategies that promote living in the present, flowing and savoring. Both are states of mind associated with positive emotions and well-being.” She claims that “putting them into practice is one way that you can overcome your genes and life circumstances and take a step toward transforming yourself into a happier person…” With chapters on “Investing in Social Connections,” “Committing to Your Goals,” and “Taking Care of Your Body and Your Soul” (and more), The How of Happiness is truly one of the more action-oriented books I’ve seen on the subject of attaining happiness.

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December 29, 2008

How to Reduce Your Carbon Footprint – a great little book

Filed under: Big Ideas,Current Events,Safety, Health, and Wellness,Social Responsibilty — 800-CEO-READ @ 8:50 am
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One of my favorite stocking stuffers this holiday season was How to Reduce Your Carbon Footprint: 365 Simple Ways to Save Energy, Resources, and Money by Joanna Yarrow.
This colorful little book, made of recycled products and printed with vegetable oil ink, offers tips for making easy behavioral and purchasing changes to reduce your carbon footprint and save money and energy at the same time.
Here are the topics covered in the chapters:

  • Heating and Cooling
  • Electricity and Electronics
  • Cooking
  • Washing and Cleaning
  • Gardening and D.I.Y.
  • Shopping
  • Children
  • Work
  • Leisure
  • Transportation
  • the bigger picture…

Yarrow covers the short-term and long-term benefits of implementing these changes, and shows both the cost savings and the environmental benefits.
Here are a few tips I found particularly useful:

  • Under heating and cooling controls… use “a programmable, or setback, thermostat, which allows you to set different temperatures for different times (particularly useful if your home is usually unoccupied during the day) and turn your water heater on and off automatically”
  • Under water use… “Harvest the rain – Capture some of the rain water that falls on your roof by connecting a water barrel to a downspout. This water can then be used in the garden.”
  • Under public transportation… “Adjust your working hours, if you can, so that you don’t have to travel on public transportation at peak times. The journey will be quicker, and you’ll be guaranteed a seat.”

By following even a few of the tips in How to Reduce Your Carbon Footprint, you’ll get back your $12.95 and more. And you’ll start to see significant benefits. This little book has been a hit with my friends and family this year, and I plan to buy a few more to keep on hand for gifts or host presents.

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October 21, 2008

It's a good day for a … Good Office

Filed under: Big Ideas,Safety, Health, and Wellness,The Company — 800-CEO-READ @ 12:56 pm
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Kate is our token “What if?” employee, always coming up with ideas for ways to host events, run a meeting, or arrange our workspace. Many of her ideas are terrific–like hosting our annual Author Pow-Wow at the Catalyst Ranch in Chicago–and some are a little bit “out there”–like putting all of our desks on hydraulics so we can move up and down and across our office.
Today, this article on CNN (check out the photos) got me thinking about the different ways we can make our work lives healthier and ease the strain on our bodies, eyes, and minds, as well as our natural environment.

Oh, and to tie this post back to a business book…a few weeks ago our friend Cathy S. at HarperCollins sent us The Good Office: Green Design on the Cutting Edge, published by Collins Design. The Good Office is a beautiful photography book accompanied by short essays and information about architectural groups dedicated to bridging the gap between the working world and the environment.
The Good Office provides examples of sustainable design that creates “a more positive space for both the environment and the worker.” We might not all be able to work in beautiful “green” buildings, but there are small steps we can take to make our work spaces healthier and more comfortable.
P.S. Kate–don’t worry, we appreciate your “What if?s”!

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September 8, 2008

The Tao of Sustainability

Filed under: Big Ideas,Current Events,Personal Development,Safety, Health, and Wellness,Social Responsibilty — 800-CEO-READ @ 9:27 am
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We’ve seen a large increase in the number of books on sustainability and “greening” this year, including this new one from Yale University Press: Sustainability by Design: A Subversive Strategy for Transforming Our Consumer Culture by John R. Ehrenfeld. You’ll read more about these books in our forthcoming 2008 annual review, In the Books (links to inaugural 2007 edition), but here’s a look at this book, which is based on the premise that “sustainability is the possibility that humans and other life will flourish on Earth forever.”
Don’t dismiss that premise as lofty and unrealistic, though. The success of sustainability efforts in this world depends on our adoption of idealistic standards and a vision for a healthier world. Ehrenfeld addresses the obstacles and problematic attitudes to this vision, and offers practical steps to adopting a sustainability mindset on both the personal and corporate levels. He suggests new, holistic approaches to sustainable design that won’t act, as others have in the past, as Band-Aids. Instead, Ehrenfeld focuses on the routes we should take to ensure success.
Here is John Ehrenfeld on The Tao of Sustainability:

Flourishing can occur only if we pay close attention to the three critical domains that the forces of modernity have dimmed:

  • Our sense of ourselves as human beings: the human domain.
  • Our sense of our place in the [natural] world: the natural domain.
  • Our sense of doing the right thing: the ethical domain.

And here are his suggestions about the Special Role of Business in becoming a sustainable society:

  • Replace the rubric of sustainable development with that of sustainability as flourishing
  • Stop publishing misleading advertisements hinting that ecoefficiency will solve the world’s problems and save money at the same time
  • Use the “Tao of Sustainability” as a strategic and operational template
  • Create a culture of sustainability in the workplace
  • Businesses should design their offerings to guide behavior toward ethical responsibility
  • Social responsibility, like charity, begins at home.

You can read more about John and Sustainability by Design at: http://johnehrenfeld.com/index.html

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July 31, 2008

5 ways to deal with negativity and foster positivity at work

Filed under: Book Reviews,Human Resources/Organizational Development,Personal Development,Safety, Health, and Wellness — 800-CEO-READ @ 8:00 am
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Thanks to Jon Gordon, author of The No Complaining Rule and The Energy Bus, for contributing this article on positivity.
Positive Ways to Deal with Negativity
With the mortgage meltdown, floods in the Midwest, $4 a gallon for gas, food prices, the economy, famine, war in Iraq, etc., many would agree that there is a lot of negativity in the world and certainly a lot to complain about. And yet, while traveling the country this past month, ironically for the No Complaining Rule Tour, I met a number of people who inspired me with the positive ways they were dealing with the negativity in their life. In spite of their circumstances they chose to view their situation with a positive perspective… which so often makes all the difference. Since we all could benefit from their example, here are 5 positive ways to deal with negativity.

  1. Find the Gift – Richard Bach said every problem has a gift for you in its hands. One woman came up to me and said that because of the cost of gas her family is driving less and as a result they are spending more time at home and having dinner together more often. She said this “negative” situation has been very “positive” for her family. Another person said he is taking the bus to work instead of driving and as a result he has met a lot of interesting people.
  2. Look at the Bright Side – One gentlemen joked that because of the cost of gas he now has a great excuse to not drive and see his negative relatives.
  3. Zoom Focus – It doesn’t matter what the pundits say on television. It doesn’t matter what Joe and Sally in your office are doing. It doesn’t matter who is playing office politics. All that matters is what you do every day to grow yourself and your business. Focus on being positive and taking positive action every day. Be like the real estate agent who told me that he doesn’t focus on what the news and newspapers say. He focuses on what he can do every day to be successful. He focuses on marketing his business, taking care of his clients, and building loyal relationships. What things do you need to Zoom Focus on?
  4. Focus on the Opportunity Not the Challenge – Behind every innovation and solution is a story about someone who said there has to be a better way. I bet Henry Ford was walking behind a horse when he had the idea for his automobile. History shows us that a lot of people and a lot of companies make a lot of money during recessions. The key is to find the opportunity. Where is the market heading? What do people want and need? What will they want in the future? Now is a great time to build a positive team with great talent. Now is the time to gain market share while so many give up. Now is a great time to determine who is on your bus and who is off your bus. Now is the time to be indispensable to your company and demonstrate how valuable you are.
  5. Be a Positive Influence on Others – I received an email from Ruthanne in Cedar Rapids, Iowa. She wrote:

    “As you are probably aware, we were recently hit with a 500 year flood. My neighborhood was impacted the worst and most of our homes, mine included, are a total loss. People tell me I have been the most positive person they know who was directly impacted by the flood. I don’t have a lot of time today (first day back at work in 2 wks) to tell you all the positive things that have been going on in our city and in my life, but I will be writing an article when this is all over with. I did want to say though that I have not complained throughout all the devastating catastrophe because of the knowledge I learned both from your seminar, books and newsletters.”

    Ruthanne could have chosen to wallow in self pity and negativity but instead she chose to deal with her negative situation by being a positive influence on others. Think about how many people she is positively impacting in her community. Now think about the positive influence you can have on people at work, in your community and at home.

Every day simply ask yourself “How can I be a positive influence where I am, right now?”
Stay Positive!
-Jon
Author Bio
Jon Gordon is a speaker, consultant, and author of the international bestseller The Energy Bus: 10 Rules to Fuel Your Lift, Work, and Team with Positive Energy, which has inspired readers the world over. He and his books have been featured on CNN and on NBC’s Today show, and in Forbes, Fast Company, O: The Oprah Magazine, the Wall Street Journal, and the New York Times. Clients such as the Jacksonville Jaguars. the PGA Tour, Northwestern Mutual, JPMorgan Chase, and Publix Supermarkets also call all Jon to get their team “on the bus” and moving in the right direction. Jon also impacts thousands of teachers and students each year through his work with schools, universities, and nonprofit organizations. He is a graduate of Cornell University and holds a master’s degree in teaching from Emory University. He lives in northeast Florida with his wife and two high-energy children.
For more information about Jon, please visit www.JonGordon.com or www.NoComplainingRule.com.

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June 4, 2008

Cubicle Warfare – office fun for the summer

Filed under: Human Resources/Organizational Development,Misc.,Safety, Health, and Wellness,The Company — 800-CEO-READ @ 10:02 am
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No matter how fun or creative your job is, there’s always the office space issue to deal with. Cubicles, frustrating fax machines, a copier that seems to run out of toner only for you, fluorescent lights and the scent of old coffee grounds. One of the best ways to cope with these conditions is humor–and sometimes pranks. My dad used to send his brother letters, to his office, in envelopes addressed to Our Preferred Preparation H Customer, complete with logo and official design. From time to time at 800-CEO-READ HQ, people have returned from vacation to find their belongings wrapped* in bubble wrap or aluminum foil, or suspended from the ceiling. Recently, Jon returned to find his entire desk area housed in a cardboard shanty**.
There’s a new book out called Cubicle Warfare: 101 Office Traps and Pranks by John Austin. Just a few pranks suggested:
“Pickled Chair” – adding a food smell to someone’s office chair
“Walkie-Talkie God” – planting a walkie talkie in the ceiling tiles above someone’s desk, then transmitting music, the news, or the gospel from a secure location
“Industrial Velcro” – velcro everything to the desk
“Elevator Fun” – post warnings like “Warning- Cables Are Rusting, Please Do Not Jump”
“Paper Hole Door” – place chads from the 3-hole punch along the top of a door
“Decaf Espresso” – not funny
Now, I don’t condone carrying out any of the pranks suggested in this “Tactical Manual,” but you will certainly enjoy a chuckle or two reading it.
* Meg’s desk

** Jon’s shanty
fullshantyview.JPG
jonfinallyathome.JPG
Just an interesting tidbit: Jon worked in the shanty for an entire week.

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April 14, 2008

An essay from John Hammergren on health care reform

Filed under: Human Resources/Organizational Development,Leadership,Safety, Health, and Wellness — 800-CEO-READ @ 11:41 am
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Thanks to John Hammergren, author of Skin in the Game: How Putting Yourself First Today Will Revolutionize Health Care Tomorrow, for offering us this article on his views about the role of business in health care reform. Hammergren is a leader at McKesson Corporation, a 175-year-old heath care company. He writes passionately about the need for corporations to consider and take seriously their role in the health care issues this country is facing.
In This Political Season, Health Care Reform is a Business Issue
It would be easy, in this long run of important presidential primaries, to be convinced that the problems we have with our health care system can only be resolved through government action and the political process. After all, presidential candidates Hillary Clinton, Barack Obama, and John McCain have each made health care reform a central issue of their campaigns. Political races are all about emphasizing stark differences between positions. But I am encouraged by how much today’s political leaders recognize that our health care crisis — despite that word “care” — is fundamentally a business problem.
California Governor Arnold Schwarzenegger is one of those politicians who understands the urgency for reform. The health care company I lead, McKesson Corporation, turned 175 years old this year. To help us celebrate that proud milestone, Governor Schwarzenegger spoke passionately and convincingly about the opportunities we have before us to bring the health care industry to another level of excellence.
I believe he’s right. Historically, every twenty years or so, we have a debate in this country about health care reform. So what’s different now? We’ve enjoyed incredible advances in medical practice and technology over the last few decades. That’s one reason why overall costs have risen but it’s also why American health care, despite the criticism currently in vogue, is the envy of the world. On the other hand, with the best of intentions, the political solutions traditionally put forward to make health care cheaper and more accessible — like artificially capping costs, regulating the services providers offer and restricting consumer choice — have had the opposite effect. Nobody who runs a business is surprised about that. What computer maker or car dealer would worry about price, access or quality if there was no competition for the customer and no reward for distinctive service?
Business leaders across the country are keenly aware of these issues. I am a member of the Coalition to Advance Healthcare Reform, a group of more than 50 companies advocating solutions to the health care crisis. In regular conversations with top executives, I hear the same concerns frequently. First, because health care costs are soaring, our employer-based health insurance system is hurting American businesses and the economy. Every product or service an American company offers is more expensive than it should be because employee health care costs are added to the mix. In a global economy, this is making it harder to compete with companies abroad. Second, business leaders, with their background in competitive markets and customer service, look at our health care system and think, “What other industry could operate like this and survive?”
In most industries, top performing businesses excel by being the low cost producer, putting out the best product, and meeting or beating customer expectations. The market works because consumers are able to choose the services that meet their needs best. In the health care industry, costs are distorted by government interference in the market and quality differences are disguised by a lack of consumer information and choice. Moreover, while we can argue that “customer” is another word for patient, would the customer in any other market make critical decisions without concern for cost or quality and put up with the inconveniences, inefficiencies and high error rates of health care?
The three remaining presidential candidates understand that effective health care reform means preserving our enviable ability to innovate while making the health care industry more market-oriented and customer friendly. The stump speech talking points about access and cost containment don’t always highlight this. But if you view the details of their proposals, a different picture emerges. Each candidate’s agenda emphasizes business fundamentals like quality, transparency, and paying for outcomes. They also understand that the current health care information technology boom is about to revolutionize the way care is delivered, reducing medical errors and administrative waste while making efficiency, informed choice, lifelong care and customer-orientation the new paradigm.
What’s more, all three candidates see the same critical areas that need our most urgent attention. Chronic diseases account for most of our health care expenditures and require coordinated rather than episodic care. We need to incentivize and organize providers to manage long-term illnesses better. The fear of medical malpractice suits are driving up costs by encouraging unnecessary treatment. We need sensible reform to reduce the preponderance of defensive medicine. Quality of care and outcomes need to be the new measuring sticks by which we assess, select and pay providers for their health care services. We need greater transparency to give primary care physicians and health care consumers the ability to choose the best doctors, hospitals, insurance providers and technicians, while also creating industry-wide standards for the latest in best practice.
No matter which candidate prevails in November, the popular concerns we have about health care right now are going to evolve rapidly once the next administration begins. As a business leader, I support universal access through tax incentives and individual choice (not a de facto expansion of Medicare) because I believe that having everyone in the insurance pool is fundamental to reducing costs and creating a competitive insurance market. But as Governor Schwarzenegger learned when the California Senate Health Care Panel rejected a bill mandating health care for all state residents, sweeping reform is even more difficult when economic times are tough.
The will for reform is real and the political process is critical in building and maintaining the health care industry we deserve. But as the candidates for president realize, the kinds of forces that make American business so competitive can make health care work better, too. Higher quality, lower costs, greater transparency, and better customer service are not contradictory goals, they’re outcomes that go together. We don’t need to control the health care market through mandates and cost containment legislation, we need to unleash it by giving people the ability to make better informed choices. After all, health care is the one product all consumers need, guaranteed.
Author
John Hammergren is CEO of McKesson Corporation, the Fortune 18 health care services leader. McKesson serves customers at every point of health care and is helping transform the industry into a modern, efficient, and quality-driven system. McKesson has seen industry-leading performance under Hammergren’s leadership. During his tenure, the company has more than doubled its revenues and experienced a cultural and business renewal. Hammergren is an HP board member and the recipient of numerous awards for leadership. He is the author of Skin in the Game: How Putting Yourself First Today Will Revolutionize Health Care Tomorrow.

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