The time has come for 800CEOREAD to move into their new space! It’s been a long time coming and we’re still trying out different things that work for us to get settled in nice and cozy like. Here’s a few pictures of what it’s like so far. It’s not the finished situation, yet, but it will give you an idea of the layout. It’s been a long wait – but we think it’s worth it! Happy Friday, everyone!
February 5, 2010
December 23, 2009
I was inspired by NPR’s Mile HIgh Book Club listing today and thought to myself, “Hey! Lots of people will be grabbing a plane to visit family and friends this weekend – what would business minded people want to read during their travels?” Well, why not pick from the Top 10 business books that we’ve sold overseas and across borders in 2009?
Here’s what you get to pick from – choose wisely:
# 1 Put More Cash in Your Pocket – Italy
# 2 Instant Wealth Wake Up Rich! – United Kingdom
# 3 Get Off Your Duff and Make Your Own @#$! Cheese – Australia
# 4 Women Want More – Germany
# 5 The Next Evolution of Marketing – Greece
# 6 Made to Stick – Latvia
# 7 Seven Lessons for Leading in Crisis - Canada
# 8 Your Brain at Work – Czech Republic
# 10 Innovation Nation – Japan
But hey there now! You say that you don’t have a long flight or you’re going to be stuck hitching a ride with Uncle Hank and Aunt Fern? Why not take along the COOLEST business book around with you on that journey: The 100 Best Business Books of All Time!!!
Not only will you be well read on all the great books in it – you’ll have an escape from the re-telling of Cousin Frank’s battle with the bulge during the season! (Oh, and with the book tucked under your arm as you dash to the ticket line… You’ll even look smarter to boot!)
Happy Reading and Happier Holidays!
December 22, 2009
Here it ’tis – almost the holiday season – and we’re knee deep in renovations still! It’s coming along nicely but it cannot happen too soon enough for us. The new office space should be done after the first of the year – so, until that time comes – we want you to see what’s happened up until now:
December 21, 2009
I just spotted an article posted by aol jobs this morning about a woman in Quebec that posed as a man on her blog and received benefits on both professional and monetary levels. It’s astounding to think such sexism still is in place at the end of 2009 – read on:
What’s in a Name? Big Profits, Apparently – by Lisa Johnson Mandell Oh no he didn’t! Oh yes she did– and it worked! You wouldn’t think professional gender bias in this century would be much of an issue, but according to an extremely successful female blogger/copywriter who goes by the name of James Chartrand, taking on a male pen name meant the difference between applying for welfare and buying a house.
The single mother of two from a small town in Quebec, Canada, was at wit’s end scrambling for writing jobs that would enable her to care for her young daughters. So she decided to take advantage of a perceived bias. “In my own perception of the business world today, I think of men in suits at the top. I think of male CEOs,” she explains.
Becoming One of the Boys
Her first step was to create a writing persona that smacked of boys club success–someone those men in suits could easily relate to. She pulled the name ‘James Chartrand’ out of thin air, and began experimenting by pitching the same job under the same terms, with his name and with her own given name. The results were immediate and surprising. The male pitch won the assignment every time–every time!
“They didn’t question me as James,” she says. “What struck me most was the instant respect I received. No one asked me about working at home and dealing with kids. They just assumed I worked in a professional office and had the brains, the talent, the ideas and the skills. I expected more money, and I got it.”
After testing the waters by submitting proposals under both male and female names, she eventually decided to stick with the masculine moniker, and began blogging under it. When Michael Stelzner listed her on his Top Ten Blogs for Writers, things really took off. Men with Pens was launched, a site that offers “On target web design and copywriting to help you hit the bulls-eye of success.” It has been such a hit that she has taken on a partner and brought in the services of other writers as well.
Coming Out of the Closet
She kept her little secret under wraps for about three years, until an angry former friend threatened to ‘out’ her online. She decided to do the honors herself, and wrote an extensive blog on her popular blog site, copyblogger.com, wittily slugged “Why James Chartrand Wears Women’s Underpants.” The results of her outing were also surprising.
“I’d say it’s been about 95% positive, 5% negative,” she notes. “Anyone who’s ever been discriminated against on a job application because of their name, whether it’s Indian, Asian or anything else, certainly understands.” But has it affected her work?
“My clients say it changes nothing — they just want to know if they’ll have their copy by Friday.” She has decided to continue writing under her masculine pseudonym, more for privacy’s sake than for any other reason. She lives in a small town, and is very protective of her children. “Using a man’s name seemed to make some people uncomfortable, and they seem to think I’m repressing who I really am” she adds. “But writing as James, I feel liberated, not repressed James is part of who I am.” She says she enjoys being free of female stereotypes–and lower female pay.
Prose by Any Other Name
“I’m looking at twitter right now, and people are asking me if I’m going to change my writing style,” she laughs, incredulous that people would even wonder such a thing. Besides, going into proverbial closet then coming out may have been one of her most unwittingly strategic moves yet. Since confessing in her blog, she has been besieged by the media: in less than an hour she received a call from Newsweek, a literary agent, and an AOL blogger (that would be me). Do a web search for James Chartrand, and you’ll see her story everywhere.
Still, she says she wouldn’t advise others to try it. “You face a lot of pressure from other people who question who you are,” she says, referring to the fact that the tension inherent in keeping a secret about your identity can be daunting. Although she’s received incredible opportunities for having admitted to her transgendered professional personality, she says most people respond with, “Yes, you’re a woman, now can we all move on and get back to work?”
For further reading on women and business…. try these titles:
Live It, Love It, Earn It: A Woman’s Guide to Financial Freedom by Mariana Olszewski
Women in the Workplace: Wages, Respect, and Equal Rights by Jeri Freedman
Backwards in High Heels: A Woman’s Guide to Succeeding in Business by Sheila Stewart
Tales from the Glass Ceiling: A Survival Guide for Women in Business by Jo Haigh
The Power of Respect: Benefit from the Most Forgotten Element of Success by Deborah Norville
December 10, 2009
It’s that time again – to reflect and note what others across the globe are taking time to read – Here are 800CEOREAD’s international best selling business books for November 2009:
1 – Made to Stick (Latvia)
2 – IT Savvy (Australia)
3 – Kellogg on Branding (Turkey)
4 – Power of a Positive No (Mexico)
5 – Behavior Change (Spain)
6 – Peripheral Vision (France)
7 – Your Brain at Work (South Africa)
8 – Change Monster (Indonesia)
9 – Outrageous Advertising (Australia)
10 – Wikinomics (Greece)
Stay tuned later this month for our Best International Books for the whole of 2009!
November 16, 2009
We told you that we’d be updating you on our office renovations. Here is what our office in back looks like after moving everything for the construction in the front office. It’s kind of cramped, kind of cluttered, but it’s our home for now!
We’ll continue to update our progress in the weeks ahead! Stay tuned!
November 13, 2009
800CEOREAD has been undergoing some big changes this year… and one of them deals with our office….. we’re getting a facelift! Yeppers, 8CR is moving from one part of our space (in back) and going into the main office (in front). In the meantime – everything… and I do mean EVERYTHING is stocked, piled and pushed into our space until the construction is done.
It’s a tight fit, but at least we all work together quite well!
Here are some pics of the endeavor – we’ll be posting more as the work continues. If you call up and hear clanging in the back, now at least you’ll know why!
November 9, 2009
Audio books are one of those strange, enigmatic creatures whose popularity depends not on the customers themselves, but on the core popularity of the book they are based on. If the book isn’t doing well (if there was an audio version at all) its life will be short lived.
But, oh what a life to lead!
Sometimes the audio is read by a troupe of actors or a recognized celebrity and most times by the authors themselves. Business books tend to have the least amount of books on audio. Perhaps it’s because business is timely and most books don’t have the longevity. Perhaps it could be due to the content which is hard to convey in audio form. Whichever the cases may be… here are last month’s best sellers available in audio form:
No. 4 – Rich Dad’s Increase Your Financial I.Q.: Get Smarter with Your Money by Robert T. Kiyosaki and Dave Mallow (Abridged on 3 CDs)
No. 8 – Reinventing the Body, Resurrecting the Soul: How to Create a New You by Deepak Chopra (Unabridged)
No. 18 – What Got You Here Won’t Get You There: How Successful People Become Even More Successful by Marshall Goldsmith and Mark Reiter (Abridged on 5 CDs)
November 5, 2009
It’s been awhile! A whole summer, in fact! Have you felt as much out of the loop as to what’s HOT across the seas, oceans and borders of the world as I have? Well fear no longer, gentle reader for I have got 800CEOREADs listings of what business types and cohorts are reading! So, if you’re wondering what’s shakin’ in Shanghai or what’s new in Newfoundland – hang on tight, for we’re going around the globe -
Take a look at our
TOP TEN INTERNATIONAL BEST SELLING BOOKS of OCTOBER 2009:
No. 1 - Australia: Put More Cash in Your Pocket by Loral Langemeier
No. 2 – Finland: Your Brain at Work by David Rock
No. 3 – Japan: Innovation Nation by John Kao
No. 4 – Germany: Top Talent by Sylvia Ann Hewlett
No. 5 – France: Profiting from Uncertainty by Paul J H Schoemaker and Robert E Gunther
No. 6 – Germany: Fixing Global Finance by Martin Wolf
No. 7 – United Kingdom: Secret Language of Competitive Intelligence by Leonard Fuld
No. 8 – Spain: Rise of the Creative Class by Richard Florida
No. 9 – Spain: Who’s Your City by Richard Florida
No. 10 – Singapore: How Remarkable Women Lead by Joanna Barsh, Susie Cranston and Geoffrey Lewis
These were are top selling individual books that were the popular different titles that shipped to various locations last month. But there was one book that surpassed all other titles in going to the most locations …
Your Brain at Work by David Rock…. that was THE MOST SHIPPED book last month!!
It went to over 50 different locations all over the world to countries such as Australia, Mexico, Prague, South Africa and the United Kingdom – - just to name a few! Whew! That’s a lot of traveling for just a little guy – and that was all in one month!
I wonder what November looks like …. Guess we’ll find out! Stay tuned, folks!
July 20, 2009
I found this on NPR.org this morning and thought I’d share this on here:
A Facebook Tale: Founder Un-friends Pals On Way Up by All Things Considered, July 19th 2009
Facebook reached another milestone Tuesday: the social-networking site said it signed up its 250 millionth user.
Just five and a half years ago, Mark Zuckerberg invented the site in his Harvard University dorm room. Within months, he became the youngest self-made billionaire in history.
Zuckerberg’s rise to Internet royalty is dramatized in Ben Mezrich’s new book, The Accidental Billionaires. Mezrich charts Zuckerberg’s transition from Harvard miscreant to Silicon Valley playboy — all while callously shedding himself of the “little people” who helped him on his way up.
“Mark Zuckerberg, after a particularly bad date, was home in his dorm room,” Mezrich tells Guy Raz. “He was a sophomore, he was drinking some beers, and he hacked into all of the computer systems at Harvard, and he pulled pictures of all the girls on campus and he created a hot-or-not Web site where you could vote on who the hottest girl at Harvard was.”
The malicious prank — aptly named facemash — ended up crashing Harvard’s servers, and Zuckerberg was nearly expelled. But with the help of a friend, Zuckerberg turned the prank into the social networking giant it would become.
Mezrich never interviewed Zuckerberg (who in the end “opted out of talking to” the author). But he pieces together the story of Facebook through court documents, articles and interviews with his main source, Eduardo Saverin — Zuckerberg’s spurned friend and original investor.
Mezrich dramatizes whole scenes where he details what “probably happened.” He fends off criticism, denying Business Week’s claim that the book is a “fictionalized account.”
“There are a lot of journalists out there who don’t quite get what I do or are frustrated by the way that I write. I write narrative nonfiction stories,” he says. “It’s an exciting way of taking a true story and opening it up for the readers … It’s certainly not fiction.”
For the complete article to here: http://www.npr.org/templates/story/story.php?storyId=106742510&ft=1&f=1032